FM - Business Management & Marketing

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Managerial insights on sustainable practices in today's business: mapping economic, social, cultural, and environmental dimensions and their organizational outcomes
(Emerald Publishing, 2024-11-16) Ciuciuc, Victor Emanuel; Bunica, Andreea; Biea, Elena Adriana; Trepăt, Laurențiu Mihai; Edu, Tudor
Purpose This paper explores the integration of sustainable development practices within today’s business management, emphasizing the managerial perspectives and strategies adopted to address economic, social, cultural, and environmental dimensions of sustainability and their organizational outcomes, namely performance and reputation. Design/methodology/approach Through a qualitative study involving in-depth interviews with twelve managers from various sectors, this research utilizes content analysis and Qualitative Data Analysis Software (AtlasTI) to map managerial insights and strategies. The study identifies key constructs and their impacts on organizational performance and reputation. Findings The study identifies a complex interplay between economic, social, environmental, and cultural management practices and their take on organizational performance and reputation in the current context and emphasizes the importance of leadership and regulatory frameworks in promoting sustainability. Research limitations/implications The study’s qualitative approach provides in-depth insights but may limit generalizability. Future research could employ quantitative methods to validate and extend these findings across different contexts and industries. Originality/value This study contributes to the sustainability and business management literature by providing a detailed examination of how Romanian managers perceive and operationalize sustainability. It underscores the importance of integrating sustainability into core business strategies and offers practical insights for managers and policymakers aiming to enhance sustainable business practices.
The mediating role of customer knowledge management on the innovative work behavior and product innovation relationship
(Emerald Publishing, 2022-06-23) Brătianu, Constantin; Stănescu, Dan Florin; Mocanu, Rareș
"Purpose The purpose of the present research is to introduce a combined framework that integrates innovative work behavior, product innovation process and customer knowledge management; then, to explore the mediating effect of customer knowledge management in the relationship between innovative work behavior and the product innovation process. Design/methodology/approach The basis for the present research is a cross-sectional design. Data collection from 154 employees occurred using the following structured questionnaires: Customer Knowledge Management (CKM), Innovative Work Behavior (IWB) and Product Innovation Process (PIP). Data processing used SPSS version 26.0, including the PROCESS (3.5) macro analysis. Findings The results show positive relationships between innovative work behavior and the product innovation process (r = 0.420, p < 0.01). Pearson's correlation shows a coefficient of 0.42, meaning that 42% of the variations in perceived product innovation are due to variations in innovative work behavior. The second condition of the mediation test involved testing the relationship between the independent variable (Innovative Work Behavior) and the mediating variable (Knowledge Management) and showed a significant relationship (r = 0.272, p < 0.01). The findings suggested that knowledge management that other determinants supported, such as collaboration in idea exploration, idea championing and encouragement of participation in idea implementation, significantly contributed to the product innovation process (r = 0.509, p < 0.01). The bootstrapping method confirmed that innovative work behavior supports product innovation through the mediation of customer knowledge management (z = 3.01, p = 0.002). Research limitations/implications The cross-sectional design, along with the relatively low number of participants and the self-reporting nature of the questionnaires, represent the current study's main limitations. Developing the research model could integrate new variables, such as customer co-creation processes, performance-based compensation, employee citizenship activities and transformational leadership. Practical implications This research has both theoretical and practical implications. These emphasize the importance of further investigation into the factors influencing companies' innovation processes. They also provide managers with a means of finding a fit between the deployment of customer knowledge mechanisms and the achievement of innovative workplace behavior, to improve innovation process efficiency. Originality/value The current study broadens the empirical research area of customer knowledge management and its impact on both innovative work behavior and the product innovation process, particularly in knowledge-intensive market scenarios that require organizations to be innovative."
Editorial : New work demands and managing employee well-being in the post-pandemic world
(Frontiers, 2024) Riaz, Zahid; Stankeviciute, Živile; Pinzaru, Florina
From remote work to increased reliance on technology, employees have had to adapt to new practices and navigate the new work demands since 2020. The post-pandemic era witnessed Great Resignation, Quiet Quitting, and Loud Quitting, and thus, it has become necessary to examine employee happiness and wellbeing more closely (Formica and Sfodera, 2022; Moon et al., 2023; Larson, 2024). Employee wellbeing has become one of the most critical and pressing concerns (Zicari and Gamble, 2023). Employers and organizations have realized the importance of prioritizing their employees' physical, safety, and mental health (Kane et al., 2021). This shift toward a holistic employee wellbeing model is very crucial for the long-term success of organizations (Cao et al., 2022). A 2023 survey of Gallup into employee wellbeing discovers that having a job that employees hate is worse than being unemployed. Thereby, these negative emotions impact employee engagement and cause decreased productivity in the workforce. These productivity losses are estimated to account for about US $8.8 trillion, which is 9% of the global GDP (Gallup, 2023). Similarly, McKinsey Health Institute found that one out of four employees around the globe experiences burnout due to a toxic workplace (McKinsey, 2022). In a 2023 survey, it was found that employees who had positive work experiences were more innovative and better performers in their jobs (McKinsey, 2023). Such empirical evidence underscores the increasing recognition of the importance of employee wellbeing in the post-pandemic world, driven by a growing demand for organizations to contribute positively to society.
The Impact of Knowledge Hiding on Entrepreneurial Orientation: The Mediating Role of Factual Autonomy
(MDPI, 2023) Brătianu, Constantin; Mocanu, Rareș; Stănescu, Dan Florin; Bejinaru, Ruxandra
Knowledge plays a pivotal role as a strategic asset for organizations that aim to improve and sustain competitive advantage. Despite the implementation of knowledge management systems to promote knowledge sharing, many employees exhibit knowledge-hiding behavior, deliberately withholding crucial information in the workplace. In this context, the current study aims to investigate the impact of knowledge-hiding behavior on entrepreneurial orientation (EO) within organizations. Specifically, we seek to explore how knowledge hiding influences employees’ inclination towards entrepreneurial behaviors such as innovation, risk-taking, and proactiveness. By examining the potential negative effects of knowledge hiding on entrepreneurial behaviors, we aim to identify barriers to innovation and risk taking in organizations. Furthermore, we examine the mediating role of factual autonomy in the relationship between knowledge hiding and entrepreneurial orientation. Understanding the mediating role of factual autonomy can provide valuable insights into the mechanisms through which knowledge hiding impacts entrepreneurial behavior. Additionally, we aimed to investigate the impact of knowledge hiding on organizational-level outcomes, specifically entrepreneurial orientation, and job autonomy. To investigate this phenomenon, we conducted a cross-sectional multilevel study involving 214 employees from 16 different companies in the Romanian business sector, including telecom, banking, retail, services, and IT&C. Our findings reveal that knowledge hiding has a significant impact on job autonomy and entrepreneurial orientation. The proposed model accounted for 45.9% of the variance in entrepreneurial orientation and 37.7% of the variance in job autonomy. These results have important implications for both theory and practice, highlighting the need for further exploration into how knowledge hiding impacts different aspects of organizational work design. The present examination serves as a valuable research platform for understanding the multidimensional irregularities within organizations and highlights the importance of addressing knowledge hiding behavior to foster a culture of innovation and risk-taking in organizations.
Enhancing engagement with museums through phygital marketing strategies.
(IGI Global Scientific Publishing, 2025) Zbuchea, Alexandra; Bîră, Monica; Bălan, Emanuela Ana-Maria
The role of museums has significantly evolved from being guardians and researchers of the heritage to becoming active social and community agents, a transformation influenced by digital technologies and participatory approaches. This chapter investigates the application of Phygital strategies in museums, which integrate physical exhibits with digital platforms, in enhancing visitor engagement and education. It explores the current landscape of Phygital approaches in museum marketing and their impact on visitor experiences. The study highlights how museums leverage immersive technologies to create innovative and memorable on-site and online experiences. Despite the increasing adoption of digital strategies during the COVID-19 pandemic, the literature on Phygital practices remains secondary in museum studies, often found within technical publications or broader heritage management discussions.
Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness
(Taylor and Francis, 2025) Vătămănescu, Elena-Mădălina; Dabija, Dan-Cristian; Ciuciuc, Victor-Emanuel; Alexandru, Vlad Andrei
"Purpose: The study seeks to address the influence of different facets of business-to-business (B2B) relationship marketing on internationalization effectiveness, by taking into account the turbulent environment generated by the COVID-19 pandemic. The focus falls on the factors that generate, frame, catalyze, sustain and strengthen international business relationships between managers from organizations with converging interests. Methodology: B2B relationship marketing in the international arena is analyzed by means of various angles such as business convergence, business context, interpersonal compatibility, business credibility and network interconnections as availed by the “new normal” triggered by the COVID-19 pandemic. A questionnaire-based survey with 158 business owners and managers from European industrial companies was carried out during November 2023 to investigate the configuration and dynamics of B2B relationship marketing in the unprecedented and systemic COVID-19 crisis. Data was analyzed via structural equation modeling using SmartPLS 4. Findings: The findings showed that while business convergence remains a strong influencer of all the other relational dimensions, the restrictions and limitations engendered by the pandemic have also altered international B2B relationship marketing to such an extent that the only significant factor for internationalization effectiveness relies on business networking. Research and practical implications: The study has both theoretical and practical implications, bringing forward a topical perspective on international B2B relationships during COVID-19 disruptions and their impact on the effectiveness of international operations. Originality: The study advances a phenomenological view of the unprecedented changes and their influences on the overseas operations of SMEs in a particular field. It complements and adds to the literature by stressing a more articulated relationship-centric architecture, which probed relevance during the pandemic."
Examining the EU policies and corporate relations through a cybersecurity lens
(C.H. Beck Publishing House, 2024) Sarcea (Manea), Oana-Alexandra; Costea, Ana-Maria; Zbuchea, Alexandra
The present paper integrates a broad analysis of European Union policies and their synergy with private corporations through a cybersecurity filter. As the digital landscape evolved, the EU has implemented a series of regulations and directives aimed at sustaining cybersecurity across member states. Various EU regulations establish strict requirements for cyber resilience and data protection. The analysis explores how these policies affect private corporations, emphasizing the impact on operational practices and compliance challenges. The paper examines the joint frameworks established between the EU and private sector entities, such as information-sharing initiatives and public-private partnerships. A bibliometric analysis was conducted to highlight the connections between the key terms used in the study. This analysis allows understanding of the interferences between the cybersecurity-related EU framework and private companies operating in the EU.
Decoding the multifaceted just transition: from the organizational commitment to environmental issues toward investments and expected outcomes
(Emerald Publishing Limited, 2025) Petrescu, Ioana Maria; Pînzaru, Florina Magdalena; Ștefan, George; Vătămănescu, Elena-Mădălina
"Purpose: This paper investigates the role of the organizational culture and readiness for Just Transition (JT)/decarbonization, starting from the commitment to environmental issues toward the investments and expected outcomes and by proposing a novel research model and unfolding a cross-country firm-level survey. The survey assesses firms’ awareness of the EU energy transition, their internal and external responses, and the factors influencing these responses. Design/methodology/approach: The questionnaire-based survey, conducted in Germany, Romania, Spain and the UK, included 550 companies. Data was collected via an online survey between December 2023 and January 2024. The analysis was performed using partial least squares structural equation modeling (PLS-SEM) to evaluate complex structural models. A multigroup analysis (MGA) was also computed to provide a comparative outlook across countries. Findings: All hypotheses tested were supported in both the four-country framework and in separate national contexts, indicating strong and significant relationships between the constructs. This supports the advanced research model and suggests that factors such as commitment to environmental issues, confidence in JT policies and organizational culture play relevant roles in sustainability and decarbonization efforts. Further, the results show that both organizational culture and financial costs influence the investments plan and expected results of companies. Also, the assumption of financial costs and perceived risks emerges as a prerequisite for achieving better outcomes. Research limitations/implications: From a bird’s eye view, in terms of managerial implications, the results provide actionable insights for companies navigating toward the JT programs, offering inputs on how to develop organizational cultures prepared for this evolution while paying attention to the necessity to mitigate risks and ensure a transition that makes employees confident about it. Simultaneously, the findings inform policymakers about the crucial necessity to adopt and communicate supportive legislation for businesses that align with the JT goals in a continuous, predictable and transparent way. Originality/value: By bridging the gap between business practices and public policy, this research can contribute to a smooth JT and confirms the necessity of more awareness of the JT, as well as of more support for companies to embrace it."
Tracing the Discourse on Overtourism
(The Bucharest University of Economic Studies In partnership with: Paradigm Publishing Services, 2025) Balliu, Brian; Zbuchea, Alexandra
This study analyzes the discourse surrounding overtourism by synthesizing academic perspectives and media representations, highlighting the dynamics and diverse effects of this modern phenomenon. This study aims to critically analyze the evolution of overtourism as an interdisciplinary topic, examining its ecological, socio-cultural, and economic implications. The methodology comprises two analyses: a comparative computational media analysis using Media Cloud to investigate overtourism coverage in major global tourism destinations and a bibliometric analysis conducted with VOSviewer to assess scholarly outputs obtained from Scopus. The comparative media analysis from 2020 to 2024 reveals varying national perspectives on overtourism, highlighting ethical concerns in German and Swiss media in contrast to sensationalist and conflict-oriented representations in Spanish and French outlets. Japanese coverage prioritizes domestic issues, whereas British reports highlight international viewpoints. The bibliometric analysis from 2013 to 2024 reveals a rise in scholarly attention before the pandemic, followed by stabilization in the post-pandemic period. Key thematic clusters encompass strategic management, heritage conservation, environmental sustainability, urban transformation, social impacts, and post-pandemic tourism dynamics. The academic discourse emphasizes the impact of overtourism on ecological degradation, community tensions, cultural commodification, and economic disparities, underscoring the need for integrated governance and community involvement in effective tourism management. The findings indicate that overtourism has significant negative effects, including the exacerbation of socioeconomic inequalities, ecological stress, and cultural degradation. Additionally, tourismophobia is rising, leading to conflicts. Furthermore, they underscore the role of grassroots movements in promoting sustainable and equitable tourism practices. The study concludes by advocating for comprehensive governance frameworks, community-oriented solutions, and interdisciplinary research to promote sustainable and resilient tourism.
AI in Project Management: Technical Prerequisites, Digital Knowledge, and Organizational Maturity.
(The Bucharest University of Economic Studies In partnership with: Paradigm Publishing Services, 2025) Pînzaru, Florina; Zbuchea, Alexandra; Stratone, Madalina-Elena
The integration of Artificial Intelligence (AI) in project management is reshaping managerial roles, organizational maturity, and required technical competencies. This study examines the relationships between key constructs influencing AI adoption in project management: Technical Prerequisites (TP), Digital Knowledge of the Project Manager (DGK), Changes in the Project Manager’s Job due to AI-driven Digital Transformation (CDT), and AI-driven Digital Maturity of the Organization (AIM). The data collected from 186 project management professionals across eight countries (Romania, Belgium, Austria, Germany, the Netherlands, Italy, the United Kingdom, and France) and was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results of the research demonstrate how important technical preparedness and digital expertise are to facilitating AI-driven changes in project-based settings. Furthermore, this paper offers a framework for businesses looking to improve digital maturity through project management techniques, as well as theoretical and practical insights into the changing capabilities needed for AI adoption.
Sustainability in the Knowledge Economy: A Bibliometric Analysis of Research Trends and Policy Perspectives
(Sciendo, 2025) Ciuciuc, Victor-Emanuel; Vătămănescu, Elena-Mădălina; Gheorghiu, Anda
Integrating sustainability into managerial strategies has become a key research area in the knowledge economy, reflecting the growing need for organizations to adopt environmentally and socially responsible business models. This study conducts a bibliometric analysis of sustainability research, highlighting its impact on organizational performance and strategic management. Analyzing the academic output from 2000 to the present, this paper maps the evolution of the sustainability discourse and identifies the main research groups, thematic trends and citation networks in the field. Using data extracted from the Scopus database, this study applies bibliometric methodologies, including common-word analysis, citation mapping, and Bradford and Lotka’s laws, to track the intellectual structure of sustainability research. Results reveal a steady increase in academic contributions, with a notable acceleration over the last decade, indicating the growing relevance of sustainability as a strategic pillar for organizations. Key themes identified include corporate social responsibility, green innovation, stakeholder engagement and regulatory adaptation. Accordingly, this paper contributes to the scientific and managerial discourse by providing a structured synthesis of research on sustainability in the knowledge economy. The results provide insight into theoretical advances, research gaps and potential directions for future studies, guiding policy makers, academics and business leaders in developing sustainable business strategies. The study also highlights the role of collaborative research networks in promoting innovation and driving sustainable change in times of disruption.
Intellectual capital management as a catalyst for organizational agility and performance in post-COVID-19 Romanian SMEs
(Emerald Publishing Limited, 2024) Stratone, Madalina-Elena; Vătămănescu, Elena-Mădălina
"Purpose: The study seeks to investigate the impact of intellectual capital (IC) management on the performance and agility of small- and medium-sized enterprises (SMEs) in Romania, with a particular focus on the post-COVID-19 recovery period. By examining the roles of human, structural and relational capital, the study sets out to provide insights into how SMEs can build resilience against future socioeconomic disruptions and achieve a sustainable competitive advantage. Design/methodology/approach: A quantitative research method was employed, utilizing a questionnaire distributed to 121 managers from Romanian SMEs. The collected data was analyzed using SmartPLS 4 software to test hypotheses regarding the role of intellectual capital management in enhancing organizational agility and performance. Findings: IC, especially human capital, substantially influences organizational agility and performance in SMEs. Findings confirm that adapting to a dynamic work environment requires that SMEs invest in employee development, foster strong internal and external relationships, and embrace new technologies. Furthermore, building an adaptive organizational culture open to change and learning is essential for sustaining long-term competitive advantage in an unpredictable market. Research limitations/implications: The study advances theoretical and practical recommendations for academics, managers and policymakers on leveraging IC to enhance organizational agility and performance, offering a roadmap for organizations navigating systemic crises. The main limitation is the context-driven focus of the research on Romanian SMEs. Practical implications: Switching to the practical implications, this research offers managers of small and medium-sized businesses (SMEs) in Romania insightful knowledge about how to strategically manage IC to improve organizational agility and performance and illustrates the need for the SMEs to invest in the human capital, to adapt quickly to the market changes and to invest their resources in integrating new technologies, alongside with building strong relationships (both inside and outside the organization) and to cultivate an adaptive organizational culture that is open to change and to learn. Social implications: This study provides guidance to the Romanian managers in finding the key to success, by ensuring competitiveness in the nowadays dynamic market, foster innovation and boost the agility and the performance of the organization. Originality/value: The research is the first one to address the strategic importance of IC management in Romanian SMEs with a view to attaining agility and performance in turbulent times."
Intertwining entrepreneurial motivation and the global mindset: a look into entrepreneurial profiles and business outcomes
(Emerald Publishing Limited, 2024) Mitan, Andreea; Vătămănescu, Elena-Mădălina; Dincă, Violeta-Mihaela; Ghigiu, Mihai-Alexandru
This article explores the connections between the entrepreneur's global mindset and entrepreneurial motivation in the quest for determining the underlying relationships among these constructs. The aim of the study resides in the advancement of various entrepreneurial profiles which imply specific configurations of the global mindset and motivational drivers, by also covering their correlations with the business outcomes. Design/methodology/approach: Data were collected in 2022 from over 100 entrepreneurs operating in the Romanian SMEs sector, using a questionnaire-based survey. Findings: The results posit that at least three statistically relevant clusters can be observed in the studied population, stemming from the particularities of the entrepreneurs' global mindset. The findings reveal that the levels of development of the entrepreneur's social capital, psychological capital and intellectual capital are linked to different entrepreneurial motivations and impact the company in specific manners. Practical implications: The research offers useful cues to the entrepreneurs for identifying prospective partners for their local or cross-border operations. Originality/value: This article explores the connections between the entrepreneur's global mindset and entrepreneurial motivation in the quest for determining the underlying relationships among these constructs. The aim of the study resides in the advancement of various entrepreneurial profiles which imply specific configurations of the global mindset and motivational drivers, by also covering their correlations with the business outcomes. Design/methodology/approach: Data were collected in 2022 from over 100 entrepreneurs operating in the Romanian SMEs sector, using a questionnaire-based survey. Findings: The results posit that at least three statistically relevant clusters can be observed in the studied population, stemming from the particularities of the entrepreneurs' global mindset. The findings reveal that the levels of development of the entrepreneur's social capital, psychological capital and intellectual capital are linked to different entrepreneurial motivations and impact the company in specific manners. Practical implications: The research offers useful cues to the entrepreneurs for identifying prospective partners for their local or cross-border operations. Originality/value: The results foster a new topical framework for discussion on the motivational configurations of entrepreneurs and the global mindset.
Gliding from regenerative unlearning toward digital transformation via collaboration with customers and organisational agility
(Elsevier, 2024) Cubillas-Para, Clara; Cegarra-Navarro, Juan Gabriel; Vătămănescu, Elena-Mădălina
The digital evolution that businesses are facing highlights the need for organisations to be agile, to collaborate with customers and to change the mindset of employees and managers to achieve effective digital transformation. This study explores the role of regenerative unlearning, defined as a dynamic capability that enables organisations to adapt by systematically renewing knowledge structures, in customer collaboration, organisational agility and digital transformation. Using PLS-SEM, a sample of medium-sized Spanish manufacturing companies was analysed. The results show that regenerative unlearning improves customer collaboration, organisational agility, and digital transformation. Findings also show the influence of customer collaboration on organisational agility and of organisational agility on digital transformation. This research contributes to the literature by providing a better understanding of the importance of regenerative unlearning, collaboration with customers and agility in the digital context of the Spanish manufacturing industry.
The role of knowledge and interpersonal competences in the development of civic and public engagement and entrepreneurial intention
(Springer, 2024) Cegarra-Navarro, Juan Gabriel; Vătămănescu, Elena-Mădălina; Dabija, Dan-Cristian; Nicolescu, Luminița
Entrepreneurship refers to the undertaking of obligations and responsibilities that not only require the necessary knowledge to apply interpersonal competences, but also respect justice and the freedoms of other stakeholders. The objective of the study is to analyse individual, spiritual, and rational knowledge as antecedents to fostering interpersonal competences and to show how these competences affect entrepreneurial intention with the mediating role of civic and public engagement. Data are cross-sectional and collected via stratified random sampling from knowledge workers in faculties with a business-centric focus (i.e., business administration, economics, management, and marketing), with a total sample size of 527 respondents. The variance-based structural equation modelling technique using Smart PLS 4 is used for analysis. The results show that individual, spiritual, and rational knowledge are significant predictors of interpersonal competences among knowledge workers. The study also establishes civic and public engagement as a mediator in the relationship between interpersonal competences and entrepreneurial intention.
Great Reset—Opportunity or threat?
(Springer, 2024) Vătămănescu, Elena-Mădălina; Gandolfo, Dominici
"This book gathers revised papers presented at the 2024 International Symposium of the Business Systems Laboratory, held in Palermo, Italy on January 11–12, 2024. In the last four years, the world has seen dramatic changes in virtually every aspect of global society. We have seen a rapid transformation of social systems and, since the outbreak of COVID-19 in 2020, an unprecedented acceleration of the socioeconomic upheavals already in place - disruptive socioeconomic changes that have since been dubbed “The Great Reset"" by the World Economic Forum. The book applies scientific rigor to discuss and debate these disruptive transformations and identify new ways to address the global economic and social challenges of our time from a systemic perspective. It sheds light on the various interactions between natural, social, and economic systems in these turbulent times by pursuing a multidisciplinary but integrative approach that encompasses e.g. management, information science, psychology, economics, engineering, and political science. Accordingly, the book will be of interest to readers from these fields, from both an academic and managerial standpoint."
Knowledge management and innovation in the COVID-19 context : flowing from the organization toward the network level
(Springer Publishing, 2023-11-11) Vătămănescu, Elena-Mădălina; Dinu, Elena
By scrutinizing two pivotal phenomena, that is knowledge management and innovation, this chapter places a special focus on the knowledge “flowing” process from the organization toward the network level and delves into the relevance of intellectual capital. Adjointly, emphasis is laid on the COVID-19 context, which has posed novel challenges for the understanding of all organizational and network facets. The discussion looks into the business environment developments lately, revealing that companies resort to the knowledge resources embedded in their networks, striving to capitalize on opportunities by reconfiguring dynamic knowledge capabilities and creating new knowledge. By relying on relational capital represented by networks, which facilitates the sharing of knowledge and the buildup of intellectual capital (Paoloni et al. Journal of Knowledge Management, 2022), organizations aim to overcome the uncertainties and challenges brought about by the global health crisis and its subsequent economic and social effects. Simultaneously, organizations harness digital technology capabilities to manage internal and external knowledge resources and sustain innovation in products and services but also management and business model innovation. To this end, they employ various knowledge management strategies to develop creative collaborations and partnerships with stakeholders and thus constantly accrue and replenish core knowledge resources through synergic business exchanges. Such knowledge flows nurture the development of innovative capabilities, growth, and performance.
Creating civic and public engagement by a proper balance between emotional, rational, and spiritual knowledge
(Emerald Publishing Limited, 2023-01-04) Cegarra-Navarro, Juan-Gabriel; Brătianu, Constantin; Martinez-Martinez, Aurora; Vătămănescu, Elena-Mădălina; Dabija, Dan-Cristian
Purpose The purpose of this paper is to investigate the generation of civic and public (C&P) engagement as an integrative outcome of a proper balance between emotional, rational and spiritual knowledge, via the mediation of interpersonal competencies. Design/methodology/approach The empirical analysis relies on a questionnaire-based survey conducted with 294 respondents from two knowledge-intensive organizations. Structural equation modeling, using Smart PLS 4, is used to analyze the data. Findings Individual knowledge can be considered as the refined outcome of the underlying transformations of various knowledge sources and resources, which is apposite for the next level of knowledge workers’ acumen. Individual knowledge – which relies on a good balance of rational, emotional and spiritual knowledge – exerts a positive effect on interpersonal competencies, wherein the latter positively influences the C&P engagement of knowledge workers. Research limitations/implications Policymakers should capitalize on the development of strong interpersonal competencies; they should be able to understand the social mechanisms of motivating people, of stimulating, harnessing and channeling individual knowledge toward higher C&P as a prerequisite of value creation. Originality/value To the best of the authors’ knowledge, this is the first argumentative undertaking intended to explore the conversion of the three knowledge types into individual knowledge as a premise of interpersonal competencies development and as a relevant antecedent of C&P engagement. The results of this paper support that achieving balance in one's life is essential for increasing interpersonal competencies and C&P engagement. This study not only represents the first contribution to this debate but also helps managers and organizations to recognize that a good balance requires emotional, rational and spiritual knowledge."
Managerial relationships and SMEs internationalization : un-weaving the fabric of business performance
(Routledge, 2023) Vătămănescu, Elena-Mădălina; Mitan, Andreea
"As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has temporarily been subject to a wait-and-see policy under the numerous uncertainties and global systemic disruptions. Despite the "new normal" brought about by the COVID-19 pandemic, recent studies show that the future still holds the potential to avail business performance opportunities to SMEs, and the hopes of managers for the years to come are reasonably high. Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization. In the networked economy, relationships are the invisible threads of the highly interconnected world. Either we call them connections, ties, bonds, or links, they are present everywhere marking the very essence of our lives, therefore claiming for wide consideration. Giving way to a stepwise screening of relationships and SMEs internationalization, the book is simultaneously addressed to scholars from different fields of study (i.e., international management, international business, international relationship marketing, etc.) and worldwide decision-makers (i.e., entrepreneurs and managers) interested in conducting smart business abroad."
Like me : generation Z and the use of social media for personal branding
(Faculty of Management, SNSPA, 2019-06-28) Vițelar, Alexandra
Building a personal brand in this modern age, where technology and social platforms redefine the way individuals interact, has become a necessity, especially for the young generation Z which are increasingly involved in the online medium. A personal brand conveys an individual’s identity and distinctiveness and it has become an important tool for young individuals that enables them to achieve success regardless of their status: they can be young professionals in search for a job, public speakers, bloggers, managers or entrepreneurs. In this context, this paper focuses on Generation Z and the importance of building a personal brand in the age of social media. Taking into consideration the recent development of personal branding tools and social media platforms, such as Facebook, Instagram or LinkedIn, the aim of this paper is to investigate the degree in which young individuals, belonging to Gen Z, understand the benefits of social media personal branding in order to create a strong online identity to help them at the start of their career. It is specifically interesting to discover how Gen Z individuals appreciate the efficiency of personal branding through social media outlets, considering that they belong to a generation known for being digital and tech-savvy, more so than their predecessors.

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