Soluții de consolidare a brandului corporativ prin managementul riscurilor

Abstract

The content of the book brings to the reader a series of advantages that cannot go unnoticed. There is a balance of information resources, determined by the treatment over the 6 chapters included of the positive relationship between the correct management of risks in corporations and the quality of the brand. The conclusion argues that a skilful risk management in a company induces a positive driving effect on its brand.