FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Subject "Brand"

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    Like me : generation Z and the use of social media for personal branding
    (Faculty of Management, SNSPA, 2019-06-28) Vițelar, Alexandra
    Building a personal brand in this modern age, where technology and social platforms redefine the way individuals interact, has become a necessity, especially for the young generation Z which are increasingly involved in the online medium. A personal brand conveys an individual’s identity and distinctiveness and it has become an important tool for young individuals that enables them to achieve success regardless of their status: they can be young professionals in search for a job, public speakers, bloggers, managers or entrepreneurs. In this context, this paper focuses on Generation Z and the importance of building a personal brand in the age of social media. Taking into consideration the recent development of personal branding tools and social media platforms, such as Facebook, Instagram or LinkedIn, the aim of this paper is to investigate the degree in which young individuals, belonging to Gen Z, understand the benefits of social media personal branding in order to create a strong online identity to help them at the start of their career. It is specifically interesting to discover how Gen Z individuals appreciate the efficiency of personal branding through social media outlets, considering that they belong to a generation known for being digital and tech-savvy, more so than their predecessors.
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    Riscul și brandurile corporative-sinteze și studii de caz pentru studenți
    (Tritonic, 2018) Treapăt, Laurențiu Mihai
    "I have followed with interest and satisfaction the progress and results of the author's research on the banking system and the economy in general since the period when he was working at ASE Bucharest. The database is impressive in its complexity and relevance. He started his research in 2000 and has continued it throughout the economic and post-crisis period, the results of which have been valorised in 3 books for the benefit of risk management specialists and students. This book continues, updates, adds to and completes with the author's practical and research experience a work that began many years ago. It proves very valuable for students of economics, management, business and administration precisely because of the continuity of the research and the essence of the results, which, for those who know the author, are at the level expected from an expert in the financial-banking phenomenon." Professor Dr Anca Gabriela ILIE Academy of Economic Studies Bucharest
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    Soluții de consolidare a brandului corporativ prin managementul riscurilor
    (Tritonic, 2015-10-15) Treapăt, Laurențiu Mihai
    The content of the book brings to the reader a series of advantages that cannot go unnoticed. There is a balance of information resources, determined by the treatment over the 6 chapters included of the positive relationship between the correct management of risks in corporations and the quality of the brand. The conclusion argues that a skilful risk management in a company induces a positive driving effect on its brand.