FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Author "Camară, Andreea Bianca"

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    A bibliometric analysis of knowledge dynamics and open innovation process
    (Sciendo, 2024-07-03) Camară, Andreea Bianca
    The article investigates from an analytical perspective the relationship between knowledge dynamics and open innovation and their influence on today's business environment. The present study starts from the premise that the development of a fluid and constant flow of knowledge exchange outside the organization influences the processes of open innovation. Allowing the rapid adaptation of organizations to the new effervescent demands of the market and consumers. The addition brought by this paper represents a conceptual expansion of the need to understand the possible implications of external and internal knowledge, of a rational, emotional, or spiritual nature, on the processes of development of new strategies, products, and services. There is no substantial information available in the specialized literature about the two concepts, which highlights the need to develop more qualitative and quantitative research in this direction. Using the bibliometric analysis with VOSviewer software, the paper presents a series of results that can be further developed and analyzed. The first perspective highlighted by this study is the potential of emotional, rational, and spiritual knowledge to improve relationships with consumers as a result of implementing a constant flow of communication. This fact is supported by the symbiotic relationship between the role of knowledge dynamics in encouraging the exchange of knowledge between consumers and organizations that stimulates an open, transparent communication environment focused on continuous learning. The study also emphasizes the involvement of collaboration, adaptability, and dynamic capabilities to explore how knowledge dynamics influence and stimulate innovative culture.
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    Examining the connections between knowledge dynamics, customer knowledge management, and open innovation : a bibliometric analysis
    (Bucharest University of Economic Studies, Faculty of Management, 2024) Camară, Andreea Bianca
    In the current dynamic context companies are forced to explore all the necessary ways to determine new solutions of adaptation and innovation to the needs and requirements of the market. This paper seeks to delineate the connections and potential media effect existing between knowledge dynamics, customer knowledge management and open innovation offering new perspectives for organizations to develop open innovation processes. Subsequently, the paper interprets and explores these connections through a bibliometric analysis using VOSviewer and a critical interpretation of the semantic links between main concepts. This study fills a significant gap in the literature by exploring the link between these fundamental concepts, and introducing the concept of knowledge dynamics. It should be emphasized that the present study is limited to qualitative data analysis, which requires further exploration and validation of the empirical study through future quantitative investigations.
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    Steps to implement knowledge management in SMEs
    (Sciendo, 2023) Camară, Andreea Bianca
    The concept of Knowledge Management has evolved considerably over time and is increasingly becoming of interest to current companies and implicitly to small and medium-sized enterprises. The technological era and the constant challenges faced in the current context lead small and medium sized enterprises to use new techniques to gain notoriety in the market and achieve new competitive advantages. The paper considers the detailed analysis of specialized works covering the field of Knowledge Management and highlights the most important theories from the point of view of Knowledge Management implementation in small and medium-sized enterprises. The purpose of the paper is to highlight the concrete steps to be followed in the implementation of Knowledge Management and the theoretical delimitation of the concept to verify its understanding. Theories that define and analyze the field were analyzed and the substantial differences between data, information, and knowledge concepts were highlighted. This paper projects the Knowledge Management System from perspectives that include the representation of knowledge, its organization, implementation, and sharing, as well as ways to measure the performance of knowledge Management in the company. The focus is on conducting an in-depth theoretical review and analysis of Knowledge Management. The contributions of this paper will be useful for both academics and practitioners in the study of Knowledge Management.
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    The impact of digitalization on customer knowledge management
    (Faculty of Management (SNSPA), 2024-03-10) Camară, Andreea Bianca
    The best way for a business to gather pertinent knowledge and apply it for the growth and sustainability of the firm is through communication with its customers. Companies must adapt to today's data, information, and knowledge-based economy. A company's ability to evolve depends on how strategically it uses its intangible resources to build its knowledge capital. Digital tools create new channels for client engagement and collaboration. The current study assesses how digital tools affect how businesses interact with their customers and how these tools help customers share knowledge with companies. This study updates knowledge management and customer knowledge management practices in a digital context and serves as an example of these practices. The study aims to address the absence of specific and valuable components in business practices that give them access to client knowledge. The study is conducted on a sample of 10 individuals, managers, and CEOs of Romanian enterprises, using the in-depth interview method. Data from the survey were analyzed and interpreted, and significant results were drawn by comparing them to prior research. The study emphasizes the value of digital tools for customer communication and the potential these platforms provide for gathering knowledge about, for, and from customers. The respondents stressed the significance of knowledge for both the growth of the company and the innovation process. Still, there needs to be more internal structures to manage this knowledge strategically and capitalize on it for the beginning of innovative business approaches. The study identifies the primary challenges to communicating via digital channels and suggests solutions to help companies acquire, share, and use customer data to its fullest potential.