FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Author "Biea, Elena Adriana"

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    B2B strategies and management practices in business internationalization in the digital transformation era
    (Tritonic, 2022-10-20) Biea, Elena Adriana
    Nowadays special attention must be attached to B2B management strategies and practices in order to expand businesses internationally, considering the new elements of global interest that have appeared with the post-COVID-19 period and the recent digital transformations. This research paper is a preliminary theoretical approach. More specifically, draw on the theories of different strategies and practices that will support small and medium-sized enterprises (SMEs) which intend to grow in international markets and strengthen their strategic relationships with partners and stakeholders from converging industries. The focus is especially on the methods and practices studied in order to internationalize businesses, whether we are talking about joint ventures, direct acquisitions, or strategic alliances. Moreover, the research aims to be a theoretical point of reference for managers, strategists, researchers, and organizations seeking solutions to accelerate business internationalization and push the business toward new profitable markets. At the macroeconomic level, when we refer to the internationalization of business, an area of interest in the competitiveness and expansion of B2B relations is represented by the role of emerging technologies such as artificial intelligence (AI), blockchain, the new 5G and 6G technologies that aim to bring a new dimension to the world we currently know. The technological process will generate huge differences in the efficiency of global organizations regarding the implementation of solutions based on artificial intelligence and edge computing. From this point of view, this research also approaches novel relationships, less studied in the specialized literature - the impact of these new technologies on the competitiveness of the business and on the expansion of businesses on the international markets.
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    Recruitment in SMEs : the role of managerial practices, technology and innovation
    (Emerald Publishing Limited, 2024-04-30) Biea, Elena Adriana; Dinu, Elena; Bunica, Andreea; Jerdea, Loredana
    This investigation confirms some of the theoretical underpinnings which point to the lack of formalized structures and procedures in the recruitment process in SMEs, which enjoy more flexibility in managing HR processes. In addition, the results reinforce the arguments indicating an adjustment between HR strategies or policies and organizational goals in smaller enterprises which adapt faster to changes in the market. Moreover, it becomes apparent that there is a relationship between the quality of job descriptions and the successful fit in attracting the right candidates for the open positions. Furthermore, digital technologies offer opportunities for expanding the recruiters’ reach to a wider audience and also support the selection stage, thus increasing the chances of finding suitable staff. As the need to shift from traditional recruitment to e-recruitment in SMEs has been highlighted in the literature, the qualitative research revealed that this need was driven on the one hand by the COVID-19 pandemic when these companies successfully adapted and implemented new online methods of recruiting, but also by the lack of skilled labor, leading to the expansion of recruitment to other parts of the country or even to other countries. Social implications With regard to the proportion of men and women used in small and medium-sized companies, there is a clear need to involve and train more women in the predominantly male-dominated industrial and IT sectors. From this point of view, companies tend to devote more interest to integrating communities of women in these industries, as well as in key management positions. Another point of interest that the study highlights is the fact that SMEs have started to get creative with the benefits package they propose to candidates and focus on remote work, hybrid office–home working, or seasonal work to offer future employees a better work–life balance. Originality/value The added value of this investigation is filling the gaps in the current literature concerning recruitment procedures currently used by SMEs, the challenges they face and the solutions they advanced to solve them. Furthermore, SMEs often drive innovation and competition in the market and play a crucial role in the supply chain of larger companies, providing them with the goods and services they need to operate and supporting the availability and reliability of products from larger companies. They are often the driving force behind revitalizing local economies and creating new employment opportunities. Consequently, the underlying significance of this study is rooted in the need to modernize and simultaneously improve HR recruitment procedures through the integration of technology and a focus on innovation.