B2B strategies and management practices in business internationalization in the digital transformation era

Abstract

Nowadays special attention must be attached to B2B management strategies and practices in order to expand businesses internationally, considering the new elements of global interest that have appeared with the post-COVID-19 period and the recent digital transformations. This research paper is a preliminary theoretical approach. More specifically, draw on the theories of different strategies and practices that will support small and medium-sized enterprises (SMEs) which intend to grow in international markets and strengthen their strategic relationships with partners and stakeholders from converging industries. The focus is especially on the methods and practices studied in order to internationalize businesses, whether we are talking about joint ventures, direct acquisitions, or strategic alliances. Moreover, the research aims to be a theoretical point of reference for managers, strategists, researchers, and organizations seeking solutions to accelerate business internationalization and push the business toward new profitable markets. At the macroeconomic level, when we refer to the internationalization of business, an area of interest in the competitiveness and expansion of B2B relations is represented by the role of emerging technologies such as artificial intelligence (AI), blockchain, the new 5G and 6G technologies that aim to bring a new dimension to the world we currently know. The technological process will generate huge differences in the efficiency of global organizations regarding the implementation of solutions based on artificial intelligence and edge computing. From this point of view, this research also approaches novel relationships, less studied in the specialized literature - the impact of these new technologies on the competitiveness of the business and on the expansion of businesses on the international markets.