Riscul și brandurile corporative-sinteze și studii de caz pentru studenți

Abstract

"I have followed with interest and satisfaction the progress and results of the author's research on the banking system and the economy in general since the period when he was working at ASE Bucharest. The database is impressive in its complexity and relevance. He started his research in 2000 and has continued it throughout the economic and post-crisis period, the results of which have been valorised in 3 books for the benefit of risk management specialists and students. This book continues, updates, adds to and completes with the author's practical and research experience a work that began many years ago. It proves very valuable for students of economics, management, business and administration precisely because of the continuity of the research and the essence of the results, which, for those who know the author, are at the level expected from an expert in the financial-banking phenomenon." Professor Dr Anca Gabriela ILIE Academy of Economic Studies Bucharest