Tracing the Discourse on Overtourism

Abstract

This study analyzes the discourse surrounding overtourism by synthesizing academic perspectives and media representations, highlighting the dynamics and diverse effects of this modern phenomenon. This study aims to critically analyze the evolution of overtourism as an interdisciplinary topic, examining its ecological, socio-cultural, and economic implications. The methodology comprises two analyses: a comparative computational media analysis using Media Cloud to investigate overtourism coverage in major global tourism destinations and a bibliometric analysis conducted with VOSviewer to assess scholarly outputs obtained from Scopus. The comparative media analysis from 2020 to 2024 reveals varying national perspectives on overtourism, highlighting ethical concerns in German and Swiss media in contrast to sensationalist and conflict-oriented representations in Spanish and French outlets. Japanese coverage prioritizes domestic issues, whereas British reports highlight international viewpoints. The bibliometric analysis from 2013 to 2024 reveals a rise in scholarly attention before the pandemic, followed by stabilization in the post-pandemic period. Key thematic clusters encompass strategic management, heritage conservation, environmental sustainability, urban transformation, social impacts, and post-pandemic tourism dynamics. The academic discourse emphasizes the impact of overtourism on ecological degradation, community tensions, cultural commodification, and economic disparities, underscoring the need for integrated governance and community involvement in effective tourism management. The findings indicate that overtourism has significant negative effects, including the exacerbation of socioeconomic inequalities, ecological stress, and cultural degradation. Additionally, tourismophobia is rising, leading to conflicts. Furthermore, they underscore the role of grassroots movements in promoting sustainable and equitable tourism practices. The study concludes by advocating for comprehensive governance frameworks, community-oriented solutions, and interdisciplinary research to promote sustainable and resilient tourism.