Ageing and responsible consumption
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Date
2021-12-30
Journal Title
Journal ISSN
Volume Title
Publisher
National University of Political Studies and Public Administration, Faculty of Management
Abstract
Multiple studies show that the contemporary society is increasingly more responsible and ask companies to prove responsible citizens, too. The current study aims to a better understanding of the role of age plans in responsible consumption attitudes and values. Investigating the literature in the field, including studies developed worldwide as well as on the Romanian market. The research documents that the younger adults are more responsible and greener than older persons. Nevertheless, the older the consumer, the more trustful in the personal impact of her/his consumption is. The older adults seem to be less inclined towards responsible buying. The available data also suggests that the age gap is closing, and older consumers tend to be increasingly more responsible.
Description
This is an open access article under the CC-BY 4.0 license, available at: https://sciendo.com/article/10.2478/mdke-2021-0034
The article is published in Management Dynamics in the Knowledge Economy (MDKE), an online open-access international double-blind peer-review academic journal edited by Faculty of Management of the National University of Political Studies and Public Administration.
Keywords
Responsible consumers, Ageing, Older adults
Citation
Zbuchea, A., Ivan, L., & Mocanu, R. (2021). Ageing and responsible consumption. Management Dynamics in the Knowledge Economy, 9(4), 499–512. https://doi.org/10.2478/mdke-2021-0034