FCRP - Business Management & Marketing

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Vintage – one fashion, two generations. Purchasing and consumption behavior of baby boomers and Z generations
(Tritonic Publishing House, 2020) Leovaridis, Cristina; Ionită, Mădălina Claudia; Popescu, Gabriela
The overall objective of this paper is to identify the purchase and consumption behavior of vintage products of the Baby Boomers and Generation Z generations. Although there is a significant demographic distance between the two generations, they share the same interest – one may call it even passion or hobby – for vintage products. In the case of the Baby Boomers, it is the nostalgia that influences their behavior: they are contemporary with those times, they lived the events, knew the personalities. Generation Z is interested because the old trends have come back, creatively reinterpreted nowadays. The vintage current expresses certain historical trends and periods of the past and gains a growing popularity today. The research is conducted in two directions to obtain the portraits of the Baby Boomers and Generation Z as consumers of vintage products. The first direction explores the opinions of both generations’ members, and the second direction investigates the opinions of the sellers and the owners of vintage products stores about their customers. For this, qualitative research is conducted based on a face-to-face interview, through a semi-structured interview guide. A specific set of questions are addressed to each category of interviewees. The specific objectives of the research highlight the characteristics of purchase and consumption of vintage products for the Baby Boomers and Generation Z (historical periods and favorite trends, the reason for the purchase, the favorite vintage products, etc.). The conclusions link the research results with the main aspects presented in the theoretical framework. The results of the research highlight both the differences as well as the similarities of these two demographic generations in the purchasing and consumption behavior of vintage products. For Baby Boomers, the quality and authenticity of vintage products are essential, being the main reason that influences their purchasing and consumption decisions. In their case, there is a greater feeling of nostalgia for certain periods or trends in the past. Baby Boomers consumers appreciate the value and the value of the products they purchase, especially if they have an emotional charge. Instead, for generation Z, the image is a very important aspect, and vintage products can improve it. They want to differentiate themselves from others, which is a reason that determines the purchase of products belonging to other historical periods.
Ageing and responsible consumption
(National University of Political Studies and Public Administration, Faculty of Management, 2021-12-30) Zbuchea, Alexandra; Ivan, Loredana; Mocanu, Rareș
Multiple studies show that the contemporary society is increasingly more responsible and ask companies to prove responsible citizens, too. The current study aims to a better understanding of the role of age plans in responsible consumption attitudes and values. Investigating the literature in the field, including studies developed worldwide as well as on the Romanian market. The research documents that the younger adults are more responsible and greener than older persons. Nevertheless, the older the consumer, the more trustful in the personal impact of her/his consumption is. The older adults seem to be less inclined towards responsible buying. The available data also suggests that the age gap is closing, and older consumers tend to be increasingly more responsible.
Culture and Aging. Exploring older generations through the lenses of shifting patterns
(Department of International Relations and European Integration of the National University of Political Studies and Public Administration, 2023-07-10) Duduciuc, Alina; Bîră, Monica; Ivan, Loredana
Worldwide, the phenomenon of population aging has been acknowledged by statistics, and the irreversible rate of aging presents exceptional challenges. In 1950, only 22% of the European population belonged to the age group of 50+. In 2019, the same age group accounted for 38% of the European population. In the next 30 years, the percentage of older adults (+50 and above) is projected to reach 46% of the population (Rogelj & Bogataj, 2019). However, despite the significant demographic shift, only recently academic researchers and policymakers have begun to recognize the importance of the rapidly growing silver segment within the population structure and its implications for the social and economic development of society for the coming decades. In response to the rapidly growing older market, the business world has reacted differently (Kohlbacher & Herstatt, 2011) to the demand of population aging: some appear to be unaware of the existence of this phenomenon; others are considering it loss-making; while few are actively seeking for solutions to be age-friendly pioneering by developing and promoting innovative products aiming to silver consumers.
The Unbearable Lightness of Financed Research
(Scholars Junction, 2024) Matei, Corina Sorana; Borțun, Dumitru
This paper aims at drawing the attention of national and international academic communities on an ethical issue which seems to have become systematic: the propensity of forging the scientific research process and its results, in various lines of activity. The manipulation of knowledge and the falsification of knowledge are directly connected to the current conditions and procedures of scholarships granting, of financing research projects, of publishing the results of the research and of promoting research and higher education staff. In order to highlight the manner in which these processes are linked and mutually amplified, we shall make use of the investigations results that the Italian researcher Enrico Bucci presents in his book The Bastard Scientists. Scientific Research Frauds (2015).
The New Age of Development: The Geopolitical Assertion of Eurasia
(Springer, 2022) Dobrescu, Paul; Durach, Flavia
This book focuses on current trends in development, arguing that the digital revolution will shape today’s race for global supremacy. The volume explores how the technological race, driven by AI advances, will decisively contribute to shaping a new world order. Every leap in technological advancement changes the rules of the game and initiate new cycles of economic growth. The main argument of the authors is that these changes are particularly intense in Eurasia, the main geopolitical hotspot at the moment. Starting from recent statistical data, the authors underline this new ascent of the Asian continent - a shift that can be best described as a historical change of relay not between two countries, but between two continents. Lastly, the volume discusses the consequences of these shifts in power and influence, by reflecting on the possible new world order to follow. Effectively providing an overview of the challenges that will decisively shape future geopolitical relations, this volume will be of use to researchers and students interested in globalization studies, international relations, geopolitics, and development.
This time is different. The globalization of uncertainty
(Editura Comunicare.ro, 2020) Dobrescu, Paul; Ciocea, Mălina
Some warn that the disease will be remembered not only as a human catastrophe, but also as a geopolitical turning-point away from the West. Are they right?” (Minton Beddoes, 2020). Irrespective of the answer, this question raises the unsettling issue of the viability of the current international order. This is not a singular voice. For instance, Henry Kissinger unequivocally asserts that “The coronavirus pandemic will forever alter the world order” (Kissinger, 2020). Analyses focusing on the geopolitical impact of the current pandemic often employ apocalyptical imagery.
Linking Sustainability-Driven Factors and Online Knowledge Sharing in Business: A PLS-SEM Analysis
(2023) Pînzaru, Florina; Dobrescu, Paul; Vițelar, Alexandra; Moldoveanu, Ion; Săniuță, Adina
Over time, the concept of sustainable development may transform into a business practice that mandates organizations to contemplate the interconnectedness between economic, social, and environmental factors. For organizations to grow in a competitive market, they should adopt cohesive policies founded on reliable sustainability strategies and combine this with efficient knowledge sharing. This approach supports an organization’s growth and enhances its social reputation. That is, these elements may be considered important for an organization’s growth in a competitive market. Building upon this context, we used structural equation modeling (SEM) to examine the structural correlations between organizational sustainability policies, supplier sustainability, online knowledge sharing, and external factors that encourage sustainable practices. This study’s originality and novelty lie in its proposal of a conceptual model that connects all these factors within a coherent framework, thus extending the existing literature on this topic. Our results confirm that external factors have a positive relationship with sustainability policies and that sustainability policies positively impact supplier sustainability and online knowledge sharing. We emphasize the importance of considering internal and external factors when implementing sustainable procedures and the need for authentic communication with stakeholders to integrate sustainable practices successfully. The findings can assist managers in comprehending the factors that impact a company’s sustainability strategies and in adapting policies to address environmental and social concerns.
Aspects Regarding Virtual Reality as Innovation in Creative Industries
(Romanian Academy Publishing House, 2017) Leovaridis, Cristina; Bahnă, Monica
The paper focuses on innovation generated by using virtual reality in one of the most innovative economic sector, the creative industries, aiming to identify the characteristics and the context of innovation by using virtual reality in this complex domain. As new combinations of knowledge and resources, innovation, regardless of its type, creates possibilities of new innovations, and thus set the framework for continuous development; innovation in services, and especially in cultural-creative industries, became a theme of interest during the last years, because its effects extend beyond this sector and affect activity in the whole economy. From strengthening imaginary reality within gaming and entertainment, to simulate reality for educational or social purposes, virtual reality has proved to be an unrivaled innovation strategy. The paper will include an empirical research based on semi-structured interview guide addressed to some entrepreneurs in three different areas of creative industries (architecture, journalism, advertising) from three different European countries, aiming to identify the internal and external factors that determined the use of virtual reality as an innovative technology, the modalities and consequences of its implementation in these three fields of creative industries.
Modalităţi de petrecere a timpului liber pentru tinerii din ţara noastră
(Romanian Academy Publishing House, 2017) Leovaridis, Cristina; Antimiu, Roxana
Articolul de faţă îşi îndreaptă atenţia asupra modalităţilor de petrecere a timpului liber de către tinerii din mediul urban din România. În ultimele decenii a avut loc o trecere de la definirea timpului liber ca o dimensiune temporală situată în exteriorul timpului dedicat activităţii profesionale şi a treburilor gospodăreşti la descrierea timpului liber din perspectiva dezvoltării umane la nivel intelectual şi spiritual. O parte semnificativă a articolului este dedicată clasificării funcţiilor timpului liber, factorilor care influenţează modelarea formelor de petrecere a timpului liber, durata dedicată; modalităţilor de petrecere a timpului liber în cadrul segmentelor vizate printr-o analiză secundară de date statistice. Cercetarea empirică, de tip calitativ, este realizată pe bază de ghiduri de interviu semistructurate, aplicate faţă în faţă, pe de o parte unui lot de tineri români cu vârste cuprinse între 25 şi 35 de ani, din mediul urban, segmentat pe diferite statuturi civile – necăsătoriţi, căsătoriţi, cu copii şi fără copii, iar pe de altă parte unor reprezentanţi ai unor instituţii ce oferă servicii de petrecere a timpului liber. The presents article focuses on the ways in which young people from Romania spend their free time. In the last decades, a transition from the definition of leisure time as a temporal dimension located outside the time devoted to professional activity and household work to the description of free time from the perspective of human development at an intellectual and spiritual level has taken place. A significant part of this paper is devoted to the classification of the functions of leisure time; factors influencing the forms of spare time, dedicated time; and the ways in which the target spends his free time, through a secondary analysis of statistical data. Qualitative empirical research is based on semi-structured interview guides, applied face-to-face on the one hand to a group of young Romanians aged between 25 and 35, from urban areas, segmented on different civil statutes – unmarried, married, with children and without children, and on the other hand, to some representatives of institutions providing leisure time activities.
Echilibrul dintre muncă, viaţă personală şi educaţie în rândul studenților. O cercetare calitativă
(Romanian Academy Publishing House, 2018) Leovaridis, Cristina; Cârcu, Laura
The present paper approaches work-life-education balance for Romanian students, beginning with reviewing the classical theories about the field of work-life balance in general, continuing with a theoretical information about the lifestyles of Romanian young people at present, then with a secondary analysis of statistical data obtained from national and international research in the field. Subsequently, the paper will focus on a qualitative field research using the interview technique to identify the views of students in five areas of study, on the balance between work, personal life and education; in addition, interviews were conducted with representants of six companies, indicated by respondent students as giving them jobs, to obtain complementary information for the purpose of a more balanced analysis.
Caracteristici ale freelancing-ului în industriile creative
(Romanian Academy Publishing House, 2018) Leovaridis, Cristina; Antimiu, Roxana; Cârcu, Laura
The present article sets out to clarify the concept of freelancing, with a focus on the characteristics of freelancing in the creative industries. In the last decades, there has been an evolution from traditional jobs to a much more flexible alternative, namely freelancing. A significant part of this article is devoted to the definition of cultural and creative industries, theories and models representative of them, as well as to the enhancement of the economic and social role of creative industries in Europe and Romania. Another part focuses on freelancing on the labor market. The qualitative empirical research is based on semi-structured interview guide, applied face to face on a group of young freelancers, aged 23 to 32, from the urban area, working in the creative industries sector.
Inițiative antreprenoriale în domeniul comerțului electronic de produse specifice industriilor creative
(Romanian Academy Publishing House, 2021) Leovaridis, Cristina; Gheorghe, Mihai Adrian
The present paper intends to identify the main features of Romanian small entreprises entrepreneurs in online commerce of some of the creative industry branches. Also, the main characteristics of their businesses, in their view, and in the view of several experts in the field, are going to be described. E-commerce allowed these firms to break some barriers which were obliterating their development, offering opportunities to enter new markets, and to eliminate some additional unnecessary costs. After a theoretical view and a statistical analysis of Romania`s small firms situation, in an European perspective, and the depiction of some of the concepts in the field (entrepreneurship, small firms, creative industries, online commerce), the paper further focuses on the applicable/ practical side of the domain, based on a qualitative research using several interviews with entrepreneurs and experts in the studied field.
Echilibrul muncă-viaţă personală în perioada pandemiei. O comparație între sectoarele IT si publicitate
(2022) Leovaridis, Cristina; Păun, Elena-Gabriela
This paper aims to identify the main features of the work life-balance during the pandemic, comparing between two sectors of the creative industries in Romania, IT and advertising. After a theoretical presentation of the work-life balance, accompanied by an analysis of statistical data on the situation of teleworking, nationally and in Europe, the paper focuses on an applied approach, based on a qualitative research conducted through interviews with employees and managers in the two economic sectors.
Comportamentul de organizare a evenimentelor familiale
(Romanian Academy, 2013) Predatu, Codruța; Leovaridis, Cristina
The present work aims to identify the main features of the family events’ organizing behavious in Romania, from a comparative perspective between the urban and rural area. The theoretical presentation, from a historical-anthropological point of view, of the role of these events in the life of individuals and the community they are part of, as well as of their way of organization and development, is followed by a secondary analysis of statistical data regarding the current situation of family events in Romania, before, during and after the pandemic, including the effects of the pandemic on the event organization field. Subsequently, the paper focuses on the applied approach, based on a qualitative research carried out through interviews with both event organizers and with people who have been the main actors in family events in the last three years (2020−2023).
Advertising Challenges in the Ageing Society: The Preferences of the Regular Gym-goers towards Age Portrayals in Advertising
(College of Communication and Public Relations, NUPSPA, 2018) Duduciuc, Alina; Bîră, Monica; Zyrtec, Liora
Research studies from various disciplines including sociology, psychology, social psychology, marketing, advertising and media research have analyzed the representation of old-aged people in advertising, as well as the consumers’ habits of a targeted population aged 50 and over. Despite the availability of data on inappropriate depiction of seniors in media (including advertising), little research has been done so far to understand which are the seniors’ preferences regarding their portrayal in certain advertising campaigns. The aim of the current study was to explore the preferences of middle-aged adults toward the representation of old age in advertising. Specifically, we tested whether there is a relationship between the preferences of Romanians gym-goers (45-60 years) on age-related advertising and their body image. The results showed that the middle-aged adults prefer models that do not necessary match their age, that is the young older model. Our data also revealed that the choices for age representations in advertising were not associated with respondents’ body image emotions in certain contexts or situations. No significant relationship between body image and preference towards age-related representations in advertising was obtained. Additionally, the analysis of the data also revealed that compared to men, women are more likely to express displeasure with their body weights, and they believe the body image strongly impacts their self-esteem during life.
Exploring Physician-Older Patient Communication. A Qualitative Analysis of Communication between Older Patients and General Practitioners
(College of Communication and Public Relations, NUPSPA, 2018) Daba-Buzoianu, Corina; Cârtiță-Buzoianu, Cristina; Amalancei, Brândușa Mariana
An great body of research has been carried out to study physician-patient communication and its impact on quality of care, patient satisfaction, treatment and health. Good physician-patient communication is proved to increase patient’s health. Most of the existent literature on the field has been done on younger patients and only a small part of the studies conducted took into consideration the older patients’ communication and relationship with their doctors. We depart from the idea that age has an important role in doctor-patient interaction, as age moderates the relationship between the style of interaction and patient satisfaction. This study aims to explore the physician-older patient communication by analyzing the way elders experience the relationship with the general practitioner. By doing so, the current study looks at the way elders perceive their relationship with the general practitioner and the level of their satisfaction. Elements like tone of voice, forms of address, topics, explanations given, motifs of the visit have been considered in the present study in order to explore de doctor-older patient communication.
Stress Factors and Ways of Coping for Public Relations Professionals in Romania
(College of Communication and Public Relations, NUPSPA, 2024) Răceanu, Andreea Roxana; Deliu-Pasol, Andreea Nicoleta
The purpose of this paper is to investigate stress-related experiences and coping solutions for public relations (PR) professionals, as relevant dimensions related to their well-being, creativity, and outcomes. The framework of the study is linked to the state of the PR profession, its role, and potential developments. It is based on qualitative research, using in-depth semi-structured interviews with seventeen senior professionals in PR from companies in Romania. The thematic analysis revealed, from a top-level professionals’ perspective, that Romanian PR activity is still a very fluid one and its role and value are not yet clearly integrated. This generates important levels of negative stress for PR professionals. Besides that, positive stress is associated to PR activity for enthusiastic PR professionals. The findings underline a series of seven stress factors and three categories of solutions for coping, involving the professionals but also academia, professional bodies, and, eventually, organizations. The authors of this study emphasize the importance of supporting the development of the profession as a premise for more positive working experiences of PR professionals. This can be achieved by precisely using PR tools, to establish a set of clear standards and increase PR literacy for non-PR people, both for the benefit of PR professionals and those who pay for their services. The lack of a coherent framework on the role of PR brings many challenges to the activity of PR professionals. The negative stress they perceive in daily activity is partially an extension of the fragmented and incomplete development of the PR profession, and the multivariate and disconnected pace regarding advances in theory and practice in the field. These must be considered and addressed equally within PR research, training and education, practice, and PR-dedicated associations.
Feeding the troll detection algorithm: Informal flags used as labels in clșassification models to indentify perceived computational propaganda
(University of Illinois at Chicago University Library, 2020) Achimescu, Vlad; Sultănescu, Dan
The authenticity of public debate is challenged by the emergence of networks of non-genuine users (such as political bots and trolls) employed and maintained by governments to influence public opinion. To tackle this issue, researchers have developed algorithms to automatically detect non-genuine users, but it is not clear how to identify relevant content, what features to use and how often to retrain classifiers. Users of online discussion boards who informally flag other users by calling them out as paid trolls provide potential labels of perceived propaganda in real time. Against this background, we test the performance of supervised machine learning models (regularized regression and random forests) to predict discussion board comments perceived as propaganda by users of a major Romanian online newspaper. Results show that precision and recall are relatively high and stable, and re-training the model on new labels does not improve prediction diagnostics. Overall, metadata (particularly a low comment rating) are more predictive of perceived propaganda than textual features. The method can be extended to monitor suspicious activity in other online environments, but the results should not be interpreted as detecting actual propaganda.
Who is the Diaspora? The Negotiation of Diasporic Identities in the Romanian Online Political Discourse
(Babeş-Bolyai University College of Political, Administrative and Communication Sciences Department of Communication, Public Relations and Advertising, 2021) Toader, Florența
Drawing on an interdisciplinary framework based on critical and pragmatic discourse analysis, this study investigates the way Romanian politicians negotiate the identity of the Romanian diaspora on their Facebook pages. It also points out to the way discourse is used to introduce and (de)legitimize political decisions and actions. The topic is analyzed in different political and social contexts: the presidential elections in 2014 and 2019, the Euro-parliamentary elections in 2019, and the crisis generated by the comeback of the Romanians abroad as a result of the corona-virus pandemics in 2020. The results of the study show that the diaspora is part of the political discourse as a topic mainly during electoral periods, which are more heavily stake driven. The subject of the diaspora was approached by political actors in a strategic manner, starting from their communication project and the political outcome they were aiming for. The paper contributes to the growing body of knowledge on strategies of constructing diasporic identities in the political discourse. The paper also illustrates specific and emergent strategies of diasporic identity construction in different political and social contexts in a social media environment.
Alcohol consumption in the context of the covid-19 pandemic
(2022) Fitzek, Sebastian
In this study I aimed to conduct a qualitative research on the influence of alcohol on domestic violence using hybrid questionnaires (online and F2F) on three distinct groups of alcohol consumers in Bucharest (medium, high and low). I used the online scientific platform "SurveyMonkey" for the questionnaire application and data collection. The Alcohol Use Disorders Identification Test, AUDIT-C model was used to assess alcohol consumption in the 2 months (October, November 2021) according to three key consumption indicators: frequency of alcohol consumption, alcohol level, average amount consumed per drink and frequency of excessive alcohol consumption Change in consumption was recorded analogously to AUDIT-C variables (frequency of alcohol consumption, amount of alcohol consumption and excessive alcohol consumption), whereby consumption indicators are related to the degree of change. So, is there a link between degree of consumption, frequency and domestic violence? The results, together with a range of psychiatric, psychoanalytic and psychological theories, provide a variety of explanations for the violent behavior perpetuated in family relationships, denouncing their impact and harmful effects on personality upbringing, psychological profiling, and especially on the belonging and role of the dysfunctional family.

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