FM - Business Management & Marketing
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Browsing FM - Business Management & Marketing by Subject "Change management"
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Item Brand management. Impactul pandemiei de COVID-19 și evoluție post-pandemie(Tritonic, 2021) Pătruți, PetraItem Când pandemia este sursă de inovare în afaceri(Tritonic, 2021) Vițelar, AlexandraItem Digital transformation of agriculture in Romania : a change management perspective(Universitatea „Ovidius” din Constanța, 2023) Markovits, Paul ȘtefanThe purpose of this paper is to further strengthen the belief within the academic, professional and policy making communities about the need to speed up the adoption of Agriculture 4.0 technologies in the Romanian farms as the grassroot constituents of the national agriculture in order to secure their future competitiveness in the context of new European agricultural policies and regulations. A review of the most influential papers and the bibliometric mapping of articles on change management as well as ways to accelerate change processes through change agents is discussed. Agrinnovator is the think tank of young digital agriculture practitioners in the Romanian farms. Their public policy proposal to create The Farm Technology Officers Program in order to accelerate digitalization through relevant change agents is also discussed. Their interviews highlighted the need for government support in creating scale and impetus for the digitalization of agriculture. It is deemed to be a structural countrywide change that will happen faster if the adequate change agents are used.Item Răspunsul companiilor românești la criza pandemică și tendințe pe termen lung(Tritonic, 2021) Oprescu, ClaudiaItem Up-skilling and re-skilling for digital agriculture in Romanian big crop farms : exploratory considerations(Tritonic, 2022) Markovits, Paul ȘtefanThe purpose of this paper is to elevate the interest in the academic, professional and policy making circles to the need of a large-scale re-skilling and up-skilling effort for the management and the workforce in the Romanian farms in light of the large-scale deployment of the Agriculture 4.0 technologies. The Romanian agricultural sector is a major contributor to the EU agricultural output and the aim of such an effort would be to secure and enhance its competitiveness by future proofing the performance and sustainability of the Romanian farms in the context of yield growth imperative, sustainable exploitation of land and water resources and efficient and fast decision making enabled by digitalization. A review of the most influential papers and the bibliometric mapping (using VOSviewer) of Web of Science articles on digital agriculture was enriched with several expert interviews with executives involved in the deployment of digital technologies to Romanian farmers. The literature review illustrated that like in the case of Industry 4.0, Agriculture 4.0 requires training and deployment of new skills. Expert interviews added extra perspectives coming from practitioners and highlighted the fact that these new skills are needed at all levels of work happening in the farm. The digitalization of the agriculture is a structural change that will happen even if adoption rates seem still slow and it will affect all actors in the farm from owners/managers to operators giving a very important role to agricultural experts, engineers, and financial planners. It is the hope of this article to bring an academic support to the conversation about the skills needed for Agriculture 4.0 and induce operationalization of large scale grassroot activities needed for the migration of today’s agricultural practitioners to digital technologies.Item Value creation and change management in digital transformations(Sciendo, 2022-08-08) Markovits, Paul ȘtefanThe premise of this paper is that Digital Transformation is the most recent and probably the most powerful toolbox in the effort to create value in a company. Digital Transformation is about changing the operating models of companies and consequently the way these companies create and deliver value to their stakeholders. The indexed literature (in total 6427 items in the Web of Science database on January 31st, 2022) studying the Digital Transformation phenomenon is dominated by the computer sciences and information systems perspective. Therefore, this paper proposes a slightly different and thus new paradigm using the lenses of value creation and change management linking it this way to the strategic management of the company. The purpose of the digital transformation should be value creation and because it is a profound transformation process it is subject to the change management process principles. Through the use of text mining and visual mapping conducted with the help of VOSviewer software version 1.6.17, this paper illustrates the conceptual map of the digital transformation literature and its links to value creation and change management.