FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Subject "Business"

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    Business models in publishing industry : a comparative analysis between Romania and the Republic of Moldova
    (Tritonic, 2022) Osadci Baciu, Ana Maria
    The book market in Romania and the Republic of Moldova is quite small and in an infant stage compared to the international market (especially when contrasted with mature markets such as Western Europe and the US). In the last decades, however, with the collapse of the communist era, more entrepreneurial initiatives emerged in these markets, growing slowly but steadily. This study focuses on the publishing industry and the successful business models in these countries. Two independent publishing houses, Nemira (from Romania) and ARC (from the Republic of Moldova) are analyzed through the business models canvas strategic management template. The key findings are further discussed to assess the competitive advantages, strategies, and key success factors of the business models used by these already well-established publishing houses. Combining the editorial part with the commercial side, having a well-thought marketing strategy and online presence, as well as strategic partnerships with cultural institutions and economic agents are significant aspects when it comes to the success of an editorial business. Each of the two studied publishing houses is adapted to their environment and deeply understands the market they operate in. As nowadays value is placed on customer experience more than ever, actors in the publishing industry are put in the position to understand their targeted audience and create suitable strategies for the needs they intend to fulfill. The analysis presented in this paper aims to assess what business models differentiate actors in the publishing field in Romania and the Republic of Moldova from the competition and how extra value could be added to this industry.
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    Deciphering the architecture of B2B relationships in SMEs internationalization : a qualitative overview
    (University of Zilina, 2024) Alexandru, Vlad Andrei; Mititean, Pompei; Jerdea, Loredana; Vintilă, Florina
    Research background: Cross-border cooperation promotes multifield relations in the global economy with small and medium-sized enterprises (SMEs) aiming to find new markets and business networks and achieve any higher economic performance. In addition, it is more than healthy for businesspeople to use their experience to address the challenges of multi-cultural interactions and to form, develop, adjust and strengthen relationships within dynamic environments. Current studies on business-to-business (B2B) relationships and internationalization provide evidence that there is no single theoretical framework, and the analysis of the correlation between the two processes is an area of interest for future research. Thus, international relationships which take into account the general challenges of global intricacies, the cultural differences between target markets, emerge as relevant. Purpose of the article: The paper seeks to examine managers' perception and attitude towards different facets of B2B relationships availed by SMEs in international contexts. Methods: The research method used is the interview-based survey, a qualitative, eminently exploratory method which facilitates an investigation of presumed relationships between different constructs and, implicitly, a pertinent description of socio-human processes and phenomena. Findings & Value added: The qualitative analysis of the collected data pointed to several main conclusions. Firstly, most of the interviewed subjects rated the dimensions related to B2B relationships as important in the internationalisation process of their SMEs. Secondly, managers consider that economic interests and overall business details prevail over socio-cultural differences between business partners and over the characteristics of the country of origin.
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    A five-dimension framework for international business relationships : the B2B approach
    (International Business Information Management Association, IBIMA, 2016-09) Vătămănescu, Elena Mădălina; Alexandru, Vlad Andrei; Treapăt, Laurențiu Mihai
    The current paper proposes an alternative overview on the formation and development of international business relationships in a business-to-business (B2B) industrial sector. 107 Romanian managers from small and medium-sized enterprises (SMEs) participated in a questionnaire-based survey regarding their approaches and conducts when going international with a view to become more competitive and present on the global market. Five dimensions of international business relationships are mainly discussed, that is competitiveness, commonality, compatibility, credibility and connectivity. The findings of the study indicate that all the five elements stand for catalysts, enhancing the establishment and development of solid and sustainable business partnerships if shared by all the involved parties.
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    From the deliberate managerial strategy towards international business performance : a psychic distance vs. global mindset approach
    (Wiley, 2020) Vătămănescu, Elena Mădălina; Alexandru, Vlad Andrei; Mitan, Andreea; Dabija, Dan Cristian
    The current paper aims to address, within a comprehensive framework, two different facets of the internationalization strategies of small and medium sized enterprises, that is, the roles of psychic distance and global mindset within managerial dyadic collaborations. By considering cross-border ventures as outcomes of deliberate managerial strategies in the quest for achieving international business performance, the study lays emphasis on several dimensions apposite to each of the two constructs, namely, geographic distance and intercultural compatibility for the psychic distance and trust-based relationships and network-based connectivity for the global mindset. A questionnaire based survey with top managers from 112 European industrial small and medium-sized enterprises was conducted, the data being processed by means of a structural equation modelling technique. The findings showed that the structural model accounts for 63.9% of the variance in international business performance, whereas the dimensions of psychic distance exert significant positive influences on the endogenous variable.
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    Leveraging neuroleadership and adopting AI to improve human capital development in IT&C business organizations
    (Bucharest University of Economic Studies, Faculty of Management, 2024-08) Stăneiu, Roxana Maria; Stratone, Mădălina Elena; Dabija, Dan Cristian; Mititean, Pompei
    This paper aims to explore how business organisations in the Romanian IT&C sector strategically implement neuro-leadership principles to accelerate the adoption and implementation of artificial intelligence (AI) technologies, thus enhancing human capital development and promoting sustainable competitive advantages. Applying the focus group method, dynamic discussions were held with 10 representatives of Romanian IT&C companies to highlight how these business organisations strategically implement neuroleadership principles and adopt AI technologies in human capital management. The results of the research, divided into four main themes, reveal the importance of neuroleadership in improving employee competencies as well as overcoming the challenges associated with implementing AI in organisations. Research provides new and relevant insights for leaders in business organisations to effectively adapt to the complexity of technological change caused by AI adoption in human resource management. At the same time, the results reveal the importance of fostering a culture of continuous learning and development to harness the potential benefits of AI, while mitigating the risks associated with this approach. The originality of the paper is derived from the merging of the fields of leadership, neuroscience, and AI, thus providing a comprehensive understanding of the dynamics shaping organisational responses to technological innovation.
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    Mapping the bookstore chains' business models : focus on innovation
    (Tritonic, 2021) Săniuță, Adina; Hrib, Bogdan; Zbuchea, Alexandra
    The Romanian book market is one of the smallest in Europe, but even under these conditions the entrepreneurial field developed in the post-communist period, as well as some business models are worthy to be subjects of academic researches. The scope of this study is to identify the particularities of the Romanian bookstore chains' business models. For achieving the research objectives, a critical analysis based on the business model canvas has been considered. For the present article three Romanian bookstore chains were selected, being relevant entrepreneurial initiatives. For each bookstore chain was developed a business model canvas followed by short discussions and recommendations. After analyzing the business models, the key findings show that in order to stand out and to remain competitive, reassessing regularly the business models is necessary. Adding new components to the unique selling proposition, enhancing the shopping experience, and designing innovative brick and mortar spaces with additional usage (like coffee shops, playgrounds, or working spaces) are important to surviving in the new business field, the digital one.
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