FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Subject "Book industry"

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    Beyond the manuscript : unraveling author-publisher dynamics
    (Faculty of Management (SNSPA), 2023-12-30) Osadci Baciu, Ana Maria; Zbuchea, Alexandra
    In recent years, customer experience and satisfaction have become more critical than ever before. Companies focus on these two elements to retain and acquire customers in a highly competitive environment. The relationship between authors and publishers has always been complex, with dynamics deeply rooted in the social and cultural environment. At the same time, the success of their collaboration significantly impacts the local creative and sociocultural landscape. It is essential to understand the factors that determine author satisfaction and ease of collaboration, both generally and industry-specific, to support the growth and development of the book sector. This paper analyzes the collaborative dynamics between authors and publishers using the Customer Satisfaction (CSAT) and Customer Effort Score (CES) metrics based on a survey of 133 authors from various literary fields and geographic areas in Romania. The research findings provide insight into the key drivers behind authors' satisfaction and ease of collaboration with publishers. Moreover, we suggest practical recommendations from authors to publishers that can improve their collaborative processes, enhancing positive experiences for authors and potentially improving the overall quality of published works. This study's insights shall benefit authors, publishing houses, various organizations operating in the publishing field, policymakers, and regulatory bodies.
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    Business models in publishing industry : a comparative analysis between Romania and the Republic of Moldova
    (Tritonic, 2022) Osadci Baciu, Ana Maria
    The book market in Romania and the Republic of Moldova is quite small and in an infant stage compared to the international market (especially when contrasted with mature markets such as Western Europe and the US). In the last decades, however, with the collapse of the communist era, more entrepreneurial initiatives emerged in these markets, growing slowly but steadily. This study focuses on the publishing industry and the successful business models in these countries. Two independent publishing houses, Nemira (from Romania) and ARC (from the Republic of Moldova) are analyzed through the business models canvas strategic management template. The key findings are further discussed to assess the competitive advantages, strategies, and key success factors of the business models used by these already well-established publishing houses. Combining the editorial part with the commercial side, having a well-thought marketing strategy and online presence, as well as strategic partnerships with cultural institutions and economic agents are significant aspects when it comes to the success of an editorial business. Each of the two studied publishing houses is adapted to their environment and deeply understands the market they operate in. As nowadays value is placed on customer experience more than ever, actors in the publishing industry are put in the position to understand their targeted audience and create suitable strategies for the needs they intend to fulfill. The analysis presented in this paper aims to assess what business models differentiate actors in the publishing field in Romania and the Republic of Moldova from the competition and how extra value could be added to this industry.
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    Communication between publishers and the public : the magnetic effect of social media
    (Faculty of Political Sciences (SNSPA), 2023-06-22) Osadci Baciu, Ana Maria; Zbuchea, Alexandra
    In the contemporary dynamic and turbulent economic environment being present and up to the minute becomes a necessity for almost any business. Social media is a communication infrastructure that allows and concomitantly sets the rules for information and message dissemination. Just as most organizations nowadays, publishing houses need to establish a strong online presence through posts on social media platforms. As they are both economic and cultural agents, the messages shared by publishers on social networks imply a higher degree of social responsibility and their content is particularly important. The present paper aims to explore how Romanian publishing houses are communicating with their current and potential customers on social platforms. The posts on various social media such as Facebook, Instagram, TikTok, Twitter, etc. from the last two months of 2022 and the first two months of 2023 are investigated through the content analysis research technique. As the book industry is strongly linked to the concept of knowledge, the analysis is performed from the perspective of the Theory of Knowledge Fields. The findings of this study could prove useful to various actors involved in the book industry and other cultural organizations, as it provides insights into cultural promotion via social platforms practices. The subject is topical since book consumption is an essential part of a healthy cultural and social life of a country.
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    Innovation in the book market retail : preferences among Romanian readers
    (Sciendo, 2022-07-12) Săniuță, Adina; Zbuchea, Alexandra; Hrib, Bogdan
    Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation. The book market faces new challenges, mainly related to the shifting behaviour of readers. Innovation might be perceived as a path towards differentiation, attaining competitive advantage, and market success. Understanding the preferences of the readers and knowing the retail innovation trends could help all the decision-making actors of the book market adapt better to the dynamics of contemporary society and the business environment. The present paper aims at identifying the preferences of Romanian readers regarding the innovations employed in the book market retail. To gather the data, we applied an online questionnaire to a sample of 486 respondents from Romania. The main conclusion of the study underlines that the consumers are not necessarily sensitive to technological innovation or an innovative format of the stores but are highly sensitive to the atmosphere in the bookstores and to the special offers of the bookstores.
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    Mapping the bookstore chains' business models : focus on innovation
    (Tritonic, 2021) Săniuță, Adina; Hrib, Bogdan; Zbuchea, Alexandra
    The Romanian book market is one of the smallest in Europe, but even under these conditions the entrepreneurial field developed in the post-communist period, as well as some business models are worthy to be subjects of academic researches. The scope of this study is to identify the particularities of the Romanian bookstore chains' business models. For achieving the research objectives, a critical analysis based on the business model canvas has been considered. For the present article three Romanian bookstore chains were selected, being relevant entrepreneurial initiatives. For each bookstore chain was developed a business model canvas followed by short discussions and recommendations. After analyzing the business models, the key findings show that in order to stand out and to remain competitive, reassessing regularly the business models is necessary. Adding new components to the unique selling proposition, enhancing the shopping experience, and designing innovative brick and mortar spaces with additional usage (like coffee shops, playgrounds, or working spaces) are important to surviving in the new business field, the digital one.
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    Preferences for online bookstores among Romanian readers
    (University of Suceava, 2022) Hrib, Bogdan; Săniuță, Adina; Zbuchea, Alexandra
    In 2020, as Statista published in 2022, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. These numbers are possible thanks to a wide internet access and the digitalization of the retail landscape and the convenience online shopping provides to the customers. The book industry considered a traditional one faces also a considerable digital transformation of the business models and customers benefit as a consequence of a variety of products, lower prices and convenience, as they can buy from all over the country. The present paper is the first of one trilogy that explores the preferences for bookstores among the Romanian readers, namely the preferences for online bookstores. The authors applied an online questionnaire to a non-probabilistic sample of 493 respondents, who had to express their preferences by providing points on a 5-point Likert scale. The main findings of the study reveal that: the cheaper online price is considered, the more respondents evaluate online buying as more convenient. Also the general public tends to present higher levels of pragmatism, browsing books in bookstores and buying them online.As the Romanian book market and in particular the bookstore businesses are barely studied, this paper is worthy for both academic and business environments.