FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Subject "Banking"

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    ESG in banking : the future of the financial sector
    (Universitatea "Stefan cel Mare" Suceava, 2024-05-30) Marcu, Roxana Mihaela; Oprescu, Claudia
    Environmental, social, and governance (ESG) factors are topics of increasing interest in companies from Romania. Within the banking sector, there is a growing awareness about integrating ESG initiatives into their strategies. The main objective of this study is to help researchers and business community to better understand the ESG knowledge base in banking research. The financial sector plays an important role in driving economic growth and well-being of society. With growing global concerns over climate change and social inequities, the concept of sustainability has emerged as a critical imperative for businesses across all industries, including the banking sector. This research aims to present the significance of sustainability in banking, exploring its dimensions, consumer perspectives and the reasons why financial institutions should embrace sustainable practices.
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    How Customers Perceive Banks' CSR Initiatives
    (Universitatea "Stefan cel Mare" Suceava, 2022-08-18) Marcu, Roxana Mihaela; Zbuchea, Alexandra; Oprescu, Claudia
    The pandemic context shows signs of stability. During these complicated times for all, banks were extremely vigilant toward the evolution of the sanitary crisis. Banks came up with quick solutions to protect the health of their colleagues and clients. And they have been open to adapting their strategy to the changing data from the field. This paper analyzes the perception of the involvement of Romanian banks in corporate social responsibility during the COVID-19 pandemic. This study reveals that the activity of banks during the pandemic, evaluated positive to some extent, does not significantly impact the level of trust in the banking system. The findings could guide banks from Romania to better communicate their CSR projects and impact on the community. Despite the difficulties brought by the pandemic, it is natural for banks to take a step forward and think about the way they will define their CSR strategy in the future. Altogether, our findings could help the banking system learn to be even more empathetic and understanding towards clients and to be present in the community. During the pandemic, banks have done much to rehabilitate their reputation, impacted by the previous economic crisis.
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    Impactul pandemiei în redefinirea strategiilor din sistemul bancar
    (Tritonic, 2021) Marcu, Roxana Mihaela
    Pandemia a adus în mediul de afaceri provocări noi pentru care companiile au fost nevoie să găsească răspunsuri rapide în vederea adaptării la noul context. În afară de implicațiile majore venite din zona sănătății, pandemia a avut impact asupra modului în care oamenii muncesc, trăiesc și se raportează la organizații. Tehnologia și inovația au devenit pilonii supraviețuirii și ai succesului iar companiile care au fost mai puțin pregătite au avut de suferit. Deși răspândirea COVID-19 și rata deceselor provocate de pandemie sunt net inferioare multor pandemii, șocurile financiare și pierderile cauzate sunt fără precedent în istoria umanității (Guda, 2020). Sistemul bancar a resimțit din plin aceste schimbări, dar a fost mai bine pregătit pentru noile provocări decât alte sectoare ale economiei.