FM - Digital Transformation

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Browsing FM - Digital Transformation by Author "Dinu, Elena"

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    Framing consumer empowerment in the digital economy: From networks and engagement toward sustainable purchase
    (John Wiley & Sons Ltd, 2024-05-15) Vătămănescu, Elena-Mădălina; Dinu, Elena; Gazzola, Patrizia; Dabija, Dan-Cristian
    The current study investigates the influence of variety among online providers and customers' access to knowledge on consumer networks, consumer engagement, and sustainable purchasing. Emphasis is on the underlying relationships among these constructs in the digital economy, which has evolved into a complex structure of multifarious nodes and linkages unfolding in the online environment. The underlying theoretical approaches are knowledge-attitude-behavior (KAB) and customer sovereignty. Against this backdrop, a questionnaire-based survey was given to 200 Millennials (i.e., generation Y) and gen Z Italians—approached as empowered stakeholders requiring accurate information and sustainable solutions from online providers—in January 2023. The data was processed via the structural equation modeling technique PLS-SEM, based on SmartPLS 4. The findings indicated that sustainable purchasing is influenced to some extent by access to knowledge, consumer engagement, and consumer networks. The study endeavors to fill a research gap, as the relationships between variety among online providers and sustainable purchasing, as well as consumer engagement from the empowerment perspective are underexplored. The study provides new evidence of the relationships between consumer networks, consumers' access to knowledge, sustainable purchasing, and consumer engagement in the framework of online retail by inquiring respondents.
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    Gliding between team members’ similarity versus diversity toward performance: the role of technological advancements
    (Business Systems Laboratory, 2025) Vătămănescu, Elena-Mădălina; Bunica, Andreea; Dinu, Elena
    "The current endeavor aims to provide preliminary insights into the dyad similarity – diversity of team members by considering two main factors, that is, performance achievement (as outcome) and technological advancements (as potential moderator). To this end, the remainder of the extended abstract will briefly look at the benefits of similarity versus the benefits of diversity among team members from the group and organizational perspectives, also introducing the role of technological advancements in the overall analytical framework. The composition of a team can significantly impact its overall performance and the success of the organization it serves. Researchers have identified factors like leadership, empowerment, and team structure as contributors to team effectiveness (Chen et al., 2005; MacMillan et al., 2002) Nevertheless, one factor garnering growing attention is the role of team member similarity in enhancing business performance (Vătămănescu & Mitan, 2023). "
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    Pondering digitalization : an exploratory study on organizational capitalization of digital media for disclosing CSR
    (Faculty of Management (SNSPA), 2022) Dinu, Elena; Ciuciuc, Victor Emanuel; Moldoveanu, Ion; Stoica, Valentin
    The goal of this study had as a premise a perceived gap of knowledge regarding the use of digital media and platforms by Romanian organizations with the purpose to disclose corporate social responsibility (CSR) information. In the context of the ever-increasing digitalization process, the research aimed to explore the current situation within the organizational setting to provide evidence on the type of media and content used and with a view to identifying possible trends. To objectively assess the situation, the study employed models developed by various researchers to measure CSR disclosure on corporate websites, Facebook and Twitter accounts. The results of the study indicate that the selected Romanian companies make limited use of online media for the purpose to reveal CSR. They rather prefer corporate websites and Facebook accounts to communicate such information to stakeholders, while Twitter is rarely utilized. The findings point to the fact that education and social development are the areas of CSR where Romanian companies mostly contribute, but, at the same time, they signal that the advantages and advances availed by systemic digitalization are yet to be properly exploited against the backdrop of CSR disclosure.