FM - Digital Transformation

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Browsing FM - Digital Transformation by Author "Ciuciuc, Victor Emanuel"

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    Pondering digitalization : an exploratory study on organizational capitalization of digital media for disclosing CSR
    (Faculty of Management (SNSPA), 2022) Dinu, Elena; Ciuciuc, Victor Emanuel; Moldoveanu, Ion; Stoica, Valentin
    The goal of this study had as a premise a perceived gap of knowledge regarding the use of digital media and platforms by Romanian organizations with the purpose to disclose corporate social responsibility (CSR) information. In the context of the ever-increasing digitalization process, the research aimed to explore the current situation within the organizational setting to provide evidence on the type of media and content used and with a view to identifying possible trends. To objectively assess the situation, the study employed models developed by various researchers to measure CSR disclosure on corporate websites, Facebook and Twitter accounts. The results of the study indicate that the selected Romanian companies make limited use of online media for the purpose to reveal CSR. They rather prefer corporate websites and Facebook accounts to communicate such information to stakeholders, while Twitter is rarely utilized. The findings point to the fact that education and social development are the areas of CSR where Romanian companies mostly contribute, but, at the same time, they signal that the advantages and advances availed by systemic digitalization are yet to be properly exploited against the backdrop of CSR disclosure.
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    Sustainable management of IT enterprises
    (Springer, 2021-01-05) Pînzaru, Florina; Wereda, Wioletta; Moldoveanu, Ion; Ciuciuc, Victor Emanuel
    Digital technologies and sustainability could be understood from a superficial point of view as mutually exclusive. One is driven by the Internet of Things, Artificial Intelligence (AI) and robotics, focusing on a constant increasing efficiency, while the other is driven by the public opinion’s expectations for a fair development in respect to environmental, social and economic factors. Apparently, two paradigms collide at present: the one of the digital transformation meant to innovate business models in order to satisfy a continuously growing demand of products and services, and the one of addressing social and environmental challenges. In reality, the two concepts are mutually reinforcing, as digital tools can and should be used in the framework of sustainable business approaches and the catalyzer of the digital transformation, the IT industry, could become the promoter of sustainable management using new technologies. We explore in this paper the perception of sustainability by Romanian IT managers and their orientation towards sustainable management approaches, considering the economic, social, environmental and technological dimensions. The results present a heterogeneous landscape dominated by economic and political conditionality, with a strong orientation towards education in the sector as a source of sufficient workforce, leaving room to further discussions on how the industry considered to be the source of all current disruptions could become the engine of future sustainable business models.