FM - Digital Transformation

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Browsing FM - Digital Transformation by Author "Bîră, Monica"

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    Creative urban spaces : a collaborative and organisational view
    (Institute of Knowledge Asset Management (IKAM), 2025) Romanelli, Mauro; Zbuchea, Alexandra; Bîră, Monica
    The urban development processes rely on cities and urban communities that make efforts to support initiatives and policies that enhance the aims and the implementation of sustainable issues within urban spaces. In particular, cities are going smart not only by investing in human and organisational energies to make technology as a driver for sustainable urban growth, but also promoting cultural, civic and creative assets and inputs that make the city a culture-led and knowledge-driven socially innovative urban community, opening to creative urban spaces. Post-industrial cities increasingly are working to make and develop creative collaborative urban spaces. Cities of tomorrow will invest knowledge sources in driving creative-led and culture-driven initiatives that contribute to making collaborative urban spaces and driving sustainable and inclusive urban growth, leading to community development and engagement. The future of urban growth relies on promoting culture as an opportunity to develop inclusive and cohesive communities that contribute to making creative urban spaces. Creative hubs develop bottom-up initiatives, by involving artists and other creatives who are able to meet the needs of an artistic community, making creative meeting places as well as urban spaces. Creative urban spaces develop creativity-led processes and rely on creative cities and hubs as socially inclusive communities that rediscover the importance of collaborative innovation as a framework that helps shape wealthy urban spaces into engines of social innovation. The study aims at investigating the relationships between creative cities and hubs that are following a collaborative view to organisational as well as urban spaces, in order to drive social innovation and achieve social sustainability within creative urban spaces.
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    Enhancing engagement with museums through phygital marketing strategies.
    (IGI Global Scientific Publishing, 2025) Zbuchea, Alexandra; Bîră, Monica; Bălan, Emanuela Ana-Maria
    The role of museums has significantly evolved from being guardians and researchers of the heritage to becoming active social and community agents, a transformation influenced by digital technologies and participatory approaches. This chapter investigates the application of Phygital strategies in museums, which integrate physical exhibits with digital platforms, in enhancing visitor engagement and education. It explores the current landscape of Phygital approaches in museum marketing and their impact on visitor experiences. The study highlights how museums leverage immersive technologies to create innovative and memorable on-site and online experiences. Despite the increasing adoption of digital strategies during the COVID-19 pandemic, the literature on Phygital practices remains secondary in museum studies, often found within technical publications or broader heritage management discussions.