FM - Business Management & Marketing

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Before and after the outbreak of Covid-19 : linking fashion companies’ corporate social responsibility approach to consumers’ demand for sustainable products
(Elsevier, 2021-09) Vătămănescu, Elena Mădălina; Dabija, Dan Cristian; Gazzola, Patrizia; Cegarra Navarro, Juan Gabriel; Buzzi, Tania
The current exploratory endeavour sets out to scrutinize the relationships between the corporate social responsibility (CSR) approach of fashion companies, their strategic CSR communication, corporate reputation, and consumers’ propensity towards buying sustainable products. The study elaborates on consumers’ perspective on these variables, comparing two-time frameworks, before and after the outbreak of the COVID-19 pandemic. The empirical research was performed on 977 Millennials and Gen Zers, thus extending previous studies based on the generational theory. Emphasis was placed on the fashion sector as one of the industries most challenged by the pandemic, with Italy being one of the most affected European countries. Scrutiny relied on a questionnaire-based survey; data being processed via structural equation modelling (SEM) technique. The findings reveal that consumers attach great importance to the social and environmental sustainability practices applied by companies (i. e., circular economy issues, location of apparel production, organic production of raw materials, pollution generated during production, respect of workers’ rights and health, and use of recycled materials) and to the attributes of targeted products, even since the spread of the virus. The empirical evidence has substantive implications for scholars, professionals, and companies, urging that sustainability priorities are critical to favourable consumer behaviour, and implicitly to business survival.
Capitalizing online knowledge networks : from individual knowledge acquisition towards organizational achievements
(Emerald, 2022-08-01) Vătămănescu, Elena Mădălina; Brătianu, Constantin; Dabija, Dan Cristian; Popa, Simona
Purpose – This paper aims to explore the relationships among several key constructs which link the individual’s motivation for knowledge acquisition to his affiliation with online knowledge networks, to further access the intellectual capital of the network as a prerequisite for organizational achievement. Design/methodology/approach – An online survey with 227 members of higher education and research centers from 30 countries was carried out between July and September 2021. The data were analyzed by means of partial least squares structural equation modeling technique, using the statistics software package Smart PLS 3.0. Findings – Individual motivation to acquire knowledge has a significant influence on the affiliation with online academic networks approached as online knowledge networks. Further, active engagement with the network’s intangible resources leads to a significant harnessing of the three-component intellectual capital, that is, human, structural and relational capital. Human and relational capital is proven to exert a significant effect on organizational achievements, whereas structural capital falls short of reporting a meaningful influence on the dependent variable. Research limitations/implications – This research adds new knowledge to the capitalization of online knowledge networks and its influence on organizational achievements via intellectual capital. Originality/value – A novel perspective is advanced in which online knowledge networks are acknowledged as a pivotal bond and nonlinear integrator between the individual level of knowledge fields and organizational knowledge leveraged into organizational achievements.
From the deliberate managerial strategy towards international business performance : a psychic distance vs. global mindset approach
(Wiley, 2020) Vătămănescu, Elena Mădălina; Alexandru, Vlad Andrei; Mitan, Andreea; Dabija, Dan Cristian
The current paper aims to address, within a comprehensive framework, two different facets of the internationalization strategies of small and medium sized enterprises, that is, the roles of psychic distance and global mindset within managerial dyadic collaborations. By considering cross-border ventures as outcomes of deliberate managerial strategies in the quest for achieving international business performance, the study lays emphasis on several dimensions apposite to each of the two constructs, namely, geographic distance and intercultural compatibility for the psychic distance and trust-based relationships and network-based connectivity for the global mindset. A questionnaire based survey with top managers from 112 European industrial small and medium-sized enterprises was conducted, the data being processed by means of a structural equation modelling technique. The findings showed that the structural model accounts for 63.9% of the variance in international business performance, whereas the dimensions of psychic distance exert significant positive influences on the endogenous variable.
Leveraging neuroleadership and adopting AI to improve human capital development in IT&C business organizations
(Bucharest University of Economic Studies, Faculty of Management, 2024-08) Stăneiu, Roxana Maria; Stratone, Mădălina Elena; Dabija, Dan Cristian; Mititean, Pompei
This paper aims to explore how business organisations in the Romanian IT&C sector strategically implement neuro-leadership principles to accelerate the adoption and implementation of artificial intelligence (AI) technologies, thus enhancing human capital development and promoting sustainable competitive advantages. Applying the focus group method, dynamic discussions were held with 10 representatives of Romanian IT&C companies to highlight how these business organisations strategically implement neuroleadership principles and adopt AI technologies in human capital management. The results of the research, divided into four main themes, reveal the importance of neuroleadership in improving employee competencies as well as overcoming the challenges associated with implementing AI in organisations. Research provides new and relevant insights for leaders in business organisations to effectively adapt to the complexity of technological change caused by AI adoption in human resource management. At the same time, the results reveal the importance of fostering a culture of continuous learning and development to harness the potential benefits of AI, while mitigating the risks associated with this approach. The originality of the paper is derived from the merging of the fields of leadership, neuroscience, and AI, thus providing a comprehensive understanding of the dynamics shaping organisational responses to technological innovation.
Not running out of steam after 30 years : the enduring relevance of Central and Eastern Europe for international management scholarship
(Elsevier, 2022-09-05) Koveshnikov, Alexei; Dabija, Dan Cristian; Inkpen, Andrew; Vătămănescu, Elena Mădălina
Central and Eastern Europe (CEE) is a crucial geopolitical area that has played an important role in the advancement of globalization and the nurturing of international management (IM) scholarship. This article serves as an introduction to a special issue on the topic and argues that CEE remains important for IM scholarship as it provides a critical research context for increasing understanding of IM-related phenomena at various levels of analysis. We discuss the topics most relevant for advancing IM scholarship and group them into three broad themes: macro - state, institutions, and populism; inter-firm - entrepreneurship, internationalization, and business networks; and intra-firm - management practices, leadership, and people management.
Revisiting online academic networks within the COVID-19 pandemic : from the intellectual capital of knowledge networks towards institutional knowledge capitalization
(Emerald, 2022-10-03) Vătămănescu, Elena Mădălina; Cegarra Navarro, Juan Gabriel; Martínez Martínez, Aurora; Dincă, Violeta Mihaela; Dabija, Dan Cristian
Purpose – The study sets out to explore the mediating role of intellectual capital (IC) dimensions (i.e. human, structural and relational) between scholars’ affiliation to online academic networks and institutional knowledge capitalization. Online academic networks are tackled through the lens of knowledge networks which have been of primary importance for new relevant knowledge acquisition during the COVID-19 pandemic. Design/methodology/approach – A questionnaire-based survey of 305 academics from 35 different countries was conducted from July to December 2021, employing a partial least squares structural equation modelling technique. The database was initially filtered to ensure the adequacy of the sample, and data were analyzed using the statistics software package Smart PLS 3.0. Findings – Evidence was brought forward that the proposed conceptual model accounted for 52.5% of the variance in institutional knowledge capitalization, the structural and relational capital availed by knowledge networks exerting strong positive influence on the dependent variable. Research limitations/implications – The study has both research and managerial implications in that it approaches a topical phenomenon, namely the capitalization of online academic networks in the COVID-19 context, which has dramatically altered the way that research and teaching are conducted worldwide. Originality/value – The most important contribution of the paper resides in the comprehensive research model advanced which covers individual, organizational and network multifaced layers, starting with the personal and institutional motives to join a specialized network, continuing with the opportunities provided by knowledge networks in terms of intellectual capital harnessing, and ending with its influence on higher education organizations.

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