FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Author "Cegarra Navarro, Juan Gabriel"

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    Before and after the outbreak of Covid-19 : linking fashion companies’ corporate social responsibility approach to consumers’ demand for sustainable products
    (Elsevier, 2021-09) Vătămănescu, Elena Mădălina; Dabija, Dan Cristian; Gazzola, Patrizia; Cegarra Navarro, Juan Gabriel; Buzzi, Tania
    The current exploratory endeavour sets out to scrutinize the relationships between the corporate social responsibility (CSR) approach of fashion companies, their strategic CSR communication, corporate reputation, and consumers’ propensity towards buying sustainable products. The study elaborates on consumers’ perspective on these variables, comparing two-time frameworks, before and after the outbreak of the COVID-19 pandemic. The empirical research was performed on 977 Millennials and Gen Zers, thus extending previous studies based on the generational theory. Emphasis was placed on the fashion sector as one of the industries most challenged by the pandemic, with Italy being one of the most affected European countries. Scrutiny relied on a questionnaire-based survey; data being processed via structural equation modelling (SEM) technique. The findings reveal that consumers attach great importance to the social and environmental sustainability practices applied by companies (i. e., circular economy issues, location of apparel production, organic production of raw materials, pollution generated during production, respect of workers’ rights and health, and use of recycled materials) and to the attributes of targeted products, even since the spread of the virus. The empirical evidence has substantive implications for scholars, professionals, and companies, urging that sustainability priorities are critical to favourable consumer behaviour, and implicitly to business survival.
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    Revisiting online academic networks within the COVID-19 pandemic : from the intellectual capital of knowledge networks towards institutional knowledge capitalization
    (Emerald, 2022-10-03) Vătămănescu, Elena Mădălina; Cegarra Navarro, Juan Gabriel; Martínez Martínez, Aurora; Dincă, Violeta Mihaela; Dabija, Dan Cristian
    Purpose – The study sets out to explore the mediating role of intellectual capital (IC) dimensions (i.e. human, structural and relational) between scholars’ affiliation to online academic networks and institutional knowledge capitalization. Online academic networks are tackled through the lens of knowledge networks which have been of primary importance for new relevant knowledge acquisition during the COVID-19 pandemic. Design/methodology/approach – A questionnaire-based survey of 305 academics from 35 different countries was conducted from July to December 2021, employing a partial least squares structural equation modelling technique. The database was initially filtered to ensure the adequacy of the sample, and data were analyzed using the statistics software package Smart PLS 3.0. Findings – Evidence was brought forward that the proposed conceptual model accounted for 52.5% of the variance in institutional knowledge capitalization, the structural and relational capital availed by knowledge networks exerting strong positive influence on the dependent variable. Research limitations/implications – The study has both research and managerial implications in that it approaches a topical phenomenon, namely the capitalization of online academic networks in the COVID-19 context, which has dramatically altered the way that research and teaching are conducted worldwide. Originality/value – The most important contribution of the paper resides in the comprehensive research model advanced which covers individual, organizational and network multifaced layers, starting with the personal and institutional motives to join a specialized network, continuing with the opportunities provided by knowledge networks in terms of intellectual capital harnessing, and ending with its influence on higher education organizations.