FM - Business Management & Marketing

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Browsing FM - Business Management & Marketing by Author "Anghel, Lucian Claudiu"

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    Improving wealth management strategies through the use of reinforcement learning based algorithms : a study on the Romanian stock market
    (Faculty of Management (SNSPA), 2021-09-28) Radu, Ștefan Constantin; Anghel, Lucian Claudiu; Ermiș, Simona Ioana
    In the context of the growing pace of technological development and that of the transition to the knowledge-based economy, wealth management strategies have become subject to the application of new ideas. One of the fields of research that are increasing in influence in the scientific community is that of reinforcement learning-based algorithms. This trend is also manifesting in the domain of economics, where the algorithms have found a use in the field of stock trading. The use of algorithms has been tested by researchers in the last decade due to the fact that by applying these new concepts, fund managers could obtain an advantage when compared to using classic management techniques. The present paper will test the effects of applying these algorithms on the Romanian market, taking into account that it is a relatively new market, and compare it to the results obtained by applying classic optimization techniques based on passive wealth management concepts. We chose the Romanian stock market due to its recent evolution regarding the FTSE Russell ratings and the fact that the country is becoming an Eastern European hub of development in the IT sector, these facts could indicate that the Romanian stock market will become even more significant in the future at a local and maybe even at a regional level.
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    The impact of the COVID - 19 pandemic on business : a preliminary overview
    (Tritonic, 2020) Zbuchea, Alexandra; Pînzaru, Florina; Anghel, Lucian Claudiu
    The impact of the COVID-19 pandemic on business is significant and must be assessed on various levels, as it has determined fast-moving variables, many of them totally unexpected and for which managers all over the world were not prepared to handle. On the bright side, the COVID-19 crisis revealed the ability of mature businesses to adapt in an agile manner - both in strategy and in operations -, catalyzing the large-scale adoption of digitalization and remote working and thus, determining important changes in organizational cultures and management models. We present in this opinion paper a practice-oriented summary of the most important aspects that redesign business in the COVID-19 context, based on a semi-structured literature review approach of sources published between March and August 2020, both in academic journals and consultancy companies’ reports. Aspects such as agile resilience and recovery through rebuilding operations, rethinking the organization, acceleration of the adoption of digitalization, and adapted marketing responses are discussed with a managerial lens.