Brand management. Impactul pandemiei de COVID-19 și evoluție post-pandemie

Simple item page
dc.contributor.authorPătruți, Petra
dc.date.accessioned2024-09-25T10:31:24Z
dc.date.available2024-09-25T10:31:24Z
dc.date.issued2021
dc.descriptionThis is an open access book chapter available at: https://levelup.facultateademanagement.ro/2021/12/15/dupa-covid-19-provocari-de-management-intre-digitalizare-sustenabilitate-si-rezilienta/ Volume published within the project "Academic Advance: Development of the Interdisciplinary Research Capacity of Excellence of SNSPA in the Field of Management CNFIS-FDI-2021-0321".
dc.identifier.citationPatruti, P. (2021). Brand management. Impactul pandemiei de COVID-19 și evoluție post-pandemie. In F. Pînzaru & A. Zbuchea (Eds.), După COVID-19: provocări de management între digitalizare, sustenabilitate și reziliență (pp. 131-152), Tritonic.
dc.identifier.isbn978-606-749-571-3
dc.identifier.urihttps://levelup.facultateademanagement.ro/wp-content/uploads/2021/12/Brand-management.-Impactul-pandemiei-de-COVID-19-si-evolutie-post-pandemie.pdf
dc.identifier.urihttp://localhost:4000/handle/123456789/117
dc.language.isoother
dc.publisherTritonic
dc.subjectBrand
dc.subjectChange management
dc.subjectCOVID-19
dc.titleBrand management. Impactul pandemiei de COVID-19 și evoluție post-pandemie
dc.typeBook chapter

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Patruti_2021.pdf
Size:
248.2 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

FM - Business Management & Marketing