Innovation in the book market retail : preferences among Romanian readers
| dc.contributor.author | Săniuță, Adina | |
| dc.contributor.author | Zbuchea, Alexandra | |
| dc.contributor.author | Hrib, Bogdan | |
| dc.date.accessioned | 2024-09-26T11:16:33Z | |
| dc.date.available | 2024-09-26T11:16:33Z | |
| dc.date.issued | 2022-07-12 | |
| dc.description | This is an open access article under the CC BY-NC-ND 4.0 license, available at: https://sciendo.com/article/10.2478/mdke-2022-0013 The article is published in Management Dynamics in the Knowledge Economy (MDKE), an online open-access international double-blind peer-review academic journal edited by Faculty of Management of the National University of Political Studies and Public Administration. | |
| dc.description.abstract | Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation. The book market faces new challenges, mainly related to the shifting behaviour of readers. Innovation might be perceived as a path towards differentiation, attaining competitive advantage, and market success. Understanding the preferences of the readers and knowing the retail innovation trends could help all the decision-making actors of the book market adapt better to the dynamics of contemporary society and the business environment. The present paper aims at identifying the preferences of Romanian readers regarding the innovations employed in the book market retail. To gather the data, we applied an online questionnaire to a sample of 486 respondents from Romania. The main conclusion of the study underlines that the consumers are not necessarily sensitive to technological innovation or an innovative format of the stores but are highly sensitive to the atmosphere in the bookstores and to the special offers of the bookstores. | |
| dc.identifier.citation | Saniuta, A. et al. (2022). Innovation in the Book Market Retail. Preferences Among Romanian Readers. Management Dynamics in the Knowledge Economy, Sciendo, vol. 10 no. 2, pp. 179-209. https://doi.org/10.2478/mdke-2022-0013 | |
| dc.identifier.issn | 2392-8042 | |
| dc.identifier.other | https://doi.org/10.2478/mdke-2022-0013 | |
| dc.identifier.uri | https://intapi.sciendo.com/pdf/10.2478/mdke-2022-0013 | |
| dc.identifier.uri | http://localhost:4000/handle/123456789/134 | |
| dc.language.iso | en_US | |
| dc.publisher | Sciendo | |
| dc.subject | Book industry | |
| dc.subject | Retail | |
| dc.subject | Innovation | |
| dc.subject | Reader preferences | |
| dc.subject | Romania | |
| dc.title | Innovation in the book market retail : preferences among Romanian readers | |
| dc.type | Article |