Communication and Public Relations - OA Books

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    50 Essentials on Science Communication
    (De Gruyter, 2024) Paul Bertemes, Jean; Haan, Serge; Hans, Dirk
    Science communication skills are important in both academia and the industry. This book supports interactions between academia and the public by training early career researchers in communicating their research findings effectively to a non-specialist audience. The guide provides theoretical knowledge on science communication across disciplines, and it offers practical advice on how to apply this knowledge in a number of different contexts.
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    Evaluare ex ante a impactului introducerii unui sistem centralizat de admitere în universități. Studiu de impact
    (UEFISCDI Publishing House, 2022) Frunzaru, Valeriu; Oprea, Denisa Adriana; Ștefăniță, Oana
    This study is an ex ante evaluation of the impact of introducing a centralized admission system in Romanian universities. It is part of the activities of the project "Quality in higher education: internationalization and databases for the development of Romanian education", implemented by the Executive Unit for Financing Higher Education, Research, Development and Innovation (UEFISCDI) in partnership with the Ministry of Education, in the period 2018-2022. Starting from the conceptual and methodological framework on ex ante evaluations, the authors of this study present the problem of admission to higher education based on international comparisons and the analysis of the admission modalities in Romanian universities. The authors propose a centralized admission system, based, on the one hand, on the baccalaureate exam grades (as a selection criterion) and, on the other hand, on an online platform similar to the one used for high school admission (as a technical means). The ex-ante evaluation of this potential higher education admission system is carried out using specific methods, including semi-structured interviews with stakeholders. The impact study presents a set of conclusions on the potential impact of such a scheme and proposes recommendations for its implementation to meet the criteria of fair admission, to gain the widest possible stakeholder support and to be effective.
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    Making Sense of Large Social Media Corpora: Keywords, Topics, Sentiment, and Hashtags in the Coronavirus Twitter Corpus
    (Palgrave Macmillan, 2024) Moreno-Ortiz, Antonio
    This open access book offers a comprehensive overview of available techniques and approaches to explore large social media corpora, using as an illustrative case study the Coronavirus Twitter corpus. First, the author describes in detail a number of methods, strategies, and tools that can be used to access, manage, and explore large Twitter/X corpora, including both user-friendly applications and more advanced methods that involve the use of data management skills and custom programming scripts. He goes on to show how these tools and methods are applied to explore one of the largest Twitter datasets on the COVID-19 pandemic publicly released, covering the two years when the pandemic had the strongest impact on society. Specifically, keyword extraction, topic modelling, sentiment analysis, and hashtag analysis methods are described, contrasted, and applied to extract information from the Coronavirus Twitter Corpus. The book will be of interest to students and researchers in fields that make use of big data to address societal and linguistic concerns, including corpus linguistics, sociology, psychology, and economics.
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    Radio and Women's Empowerment in Francophone West Africa
    (Palgrave Macmillan, 2024) Heywood, Emma
    This open access book breaks new ground by examining the significant role played by radio in empowering women in three Francophone West African countries: Mali, Niger and Burkina Faso. It examines the representation and perception of key themes broadcast by radio and associated with women’s empowerment in the three countries. Each chapter contextualises a specific topic in the country and then explores discrete aspects of radio’s provision. The topics covered in the chapters are women’s political engagement; women and finances; women and life within marriage; inheritance; women’s involvement in radio structures; and radio, internally displaced women, and trauma. Given the social, economic and political vulnerability and deteriorating security situation of the three countries, this book provides a timely and meaningful contribution to acknowledging and understanding the vital role of radio in women’s empowerment.
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    Social Media and Digital Politics: Networked Reason in an Age of Digital Emotion
    (Routledge, 2024) Lee, James Jaehoon; Blevins, Jeffrey Layne
    Informed by critical theory, this book employs Social Network Analysis (SNA) to examine the ever-increasing impact that social media has on politics and contemporary civic discourse. In just the past decade, social media platforms have been at the forefront of political discord that played out in the January 6th insurrection, the expulsion of a US President from major social media platforms, the attempted regulation of social media in various states, and the takeover of Twitter (now “X”) by one of the richest and (arguably) most financially influential persons in the world. This book examines these phenomena through a comprehensive and in-depth exploration of their meaning and implication for democratic society. Informed by SNA, James Jaehoon Lee and Jeffrey Layne Blevins examine several types of social and political commentary on one of the most influential social media networks and argue that the use of emotional appeals in these posts about social and political topics degrades the quality of civic discourse and encourages the abandonment of reasoning in democratic self-governance. A timely and vital text for upper-level students and scholars in a variety of disciplines from media and communication studies, journalism, and digital humanities to social network analysis, political science, and sociology.
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    Social Processes of Online Hate
    (Routledge, 2025) Walther, Joseph B.; Rice, Ronald E.
    This book explores the social forces among and between online aggressors that affect the expression and perpetration of online hate. Its chapters illustrate how patterns of interactive social behavior reinforce, magnify, or modify this expression. It also considers the characteristics of social media that facilitate social interactions that promote hate and facilitate relationships among haters. Bringing together a range of international experts and covering an array of themes, including woman abuse, antisemitism, pornography, radicalization, and extreme political youth movements, this book examines the specific social factors and processes that facilitate these forms of hate and proposes new approaches for explaining them. Cutting-edge, interdisciplinary, and authoritative, this book will be of interest to sociologists, criminologists, and scholars of media, communication, and computational social science alike, as well as those engaged with hate crime, hate speech, social media, and online social networks.
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    Social touch in human–robot interaction : symbiotic touch interaction between human and robot
    (CRC Press, 2024) Shiomi, Masahiro; Sumioka, Hidenobu
    In this book for researchers and students, editors Shiomi and Sumioka bring together contributions from researchers working on the CREST project at ATR Deep Interaction Laboratories, a world leader in social robotics, to comprehensively describe robot touch systems from hardware to applications. Appropriate touch from robots to humans is essential for social robots, but achieving this requires various solutions at every stage of the touch process. Through this book, readers will gain an understanding of the needs, essential systems and communication cues, behaviour designs, and real‑world issues for social touch applications. This book compiles and updates technical and empirical research that was previously scattered throughout the literature into a single volume. Through individually authored chapters addressing various elements of ATR’s CREST project, this book tackles key areas where understanding is needed to realize acceptable touch interaction, including pre‑touch interaction, interaction design for touching and being touched, behaviour changes caused by touch interaction, and applications of social touch interaction. It introduces a touch sensor and robots developed by the authors, including several touch‑related behaviours and design policies. This approach will enable readers to easily apply this knowledge to their own social robotics programs. This book is invaluable for anyone who wishes to understand and develop social robots that physically interact with people. It is most beneficial for researchers and upper undergraduate and graduate students in the fields of human–robot/agent/computer interaction and social touch interaction and those in the broader fields of engineering, computer science, and cognitive science.
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    Strategic Communication – Contemporary Perspectives. Cappelen Damm Akademisk
    (Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2024) Alghasi, Sharam; Conings Vanvik, Ester; Barland, Jens; Falkheimer, Jesper; Pedersen Dahlen, Øystein; Diers-Lawson, Audra; Grit Fredheim, Nanna Alida; Hiram Jensen, Helge; Johannessen, Magne; Kalsnes, Bente; Karlsen, Faltin; Kavtaradze, Lasha; Krumsvik, Arne H.; Nilsen, Anders; Pettersen, Lene; Blytt Sandstad, Bård; Laumb Stampe, Peder; Valaker, Sigmund; Merete Viken, Tonje
    Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
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    The New Age of Development: The Geopolitical Assertion of Eurasia
    (Springer, 2022) Dobrescu, Paul; Durach, Flavia
    This book focuses on current trends in development, arguing that the digital revolution will shape today’s race for global supremacy. The volume explores how the technological race, driven by AI advances, will decisively contribute to shaping a new world order. Every leap in technological advancement changes the rules of the game and initiate new cycles of economic growth. The main argument of the authors is that these changes are particularly intense in Eurasia, the main geopolitical hotspot at the moment. Starting from recent statistical data, the authors underline this new ascent of the Asian continent - a shift that can be best described as a historical change of relay not between two countries, but between two continents. Lastly, the volume discusses the consequences of these shifts in power and influence, by reflecting on the possible new world order to follow. Effectively providing an overview of the challenges that will decisively shape future geopolitical relations, this volume will be of use to researchers and students interested in globalization studies, international relations, geopolitics, and development.
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    Translatology, translation and interpretation : toward a new scientific endeavor
    (IntechOpen, 2024) Bakrim, Noury
    This book brings together scholarly contributions to question, model, and reshape translatology as the scientific discipline studying language translation. The chapters emphasize the hypothesis of a real domain of observability and objectivity through experimental and applied perspectives. The authors offer a balanced view of adequacy and coherence between the empirical and theoretical components of the book. The chapters include a good deal of individual language data from both source and target approaches, with a focus on typologically and culturally diverse spaces such as the African context. Domains of inquiry such as terminology and the cognitive dimension of the process exemplify the ability to create a dialogue between multidisciplinary intersections and translatological attempts of laws and generalizations.
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    Translatology, translation and interpretation : toward a new scientific endeavor
    (IntechOpen, 2024) Bakrim, Noury
    This book brings together scholarly contributions to question, model, and reshape translatology as the scientific discipline studying language translation. The chapters emphasize the hypothesis of a real domain of observability and objectivity through experimental and applied perspectives. The authors offer a balanced view of adequacy and coherence between the empirical and theoretical components of the book. The chapters include a good deal of individual language data from both source and target approaches, with a focus on typologically and culturally diverse spaces such as the African context. Domains of inquiry such as terminology and the cognitive dimension of the process exemplify the ability to create a dialogue between multidisciplinary intersections and translatological attempts of laws and generalizations.
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    Truth Claims Across Media
    (Palgrave Macmillan, 2024) Schirrmacher, Beate; Mousavi, Nafseh
    This book offers an intermedial approach to truthful communication. Bringing together a wide range of media types and interactions from a transmedial perspective, the volume maps out how truth claims are made in different contexts, and how different media promise to create a truthful perception of the social world. The flexible communicative possibilities of digital technology have a significant impact on our perception of truth and truthfulness of communication. Bot accounts, deep fake videos, or AI technology draw attention to how reliable communication is destabilized and questioned. In this unstable climate, binaries such as true/false, authentic/fake and fiction/facts are difficult to apply. Instead, it is crucial to investigate how media products construct truthfulness in different ways. The volume brings together various media types and contexts such as press conferences, documentaries and mockumentaries, images in magazines and on social media, horror movies, biopics, and educational games and explores how truth claims, authenticity discourses, and knowledge communication are established and how they collide, merge, or are confused.
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    Visual Citizenship: Communicating political opinions and emotions on social media
    (Routledge, 2024) Bouko, Catherine
    This book explores visual political engagement online – how citizens participate in the dynamism of life in society by expressing their opinions and emotions on various issues of democratic life in image-based social media posts, independently of collective actions. Looking beyond large digital social movements to focus on the everyday, the book provides a well-documented and comprehensive framework of key notions, concrete methods and examples of empirical insights into everyday visual citizenship on social media. It shows how the visual has become ubiquitous in citizens’ communication on social media, focusing on how citizens use visual content to express their emotions and opinions on social media platforms when they discuss politics in a large sense. With this book, every reader interested in political communication, visual communication and/or new media is fully equipped to analyse everyday visual citizenship on social media platforms.