FM - Management

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    Exploring the impact of digital platforms on publishing : a bibliometric analysis
    (Academia de Studii Economice Bucuresti, 2024-08-12) Osadci Baciu, Ana Maria; Zbuchea, Alexandra; Pînzaru, Florina
    Platformization is a phenomenon arising from the process of digitalization and affects businesses of all types throughout the world. While platformization closely relates to digital business models, it also influences the traditional models to some extent, concerning the marketing and distribution functions. This paper focuses on the implications of the new media on the generation, dissemination, and reception of content in publishing. Specifically, the study examines the effects and implications of the platformization processes, and the role played by digital ecosystems in the value chain of the publishing business and the structures of the book market. For the current study, the research carries out a network analysis of scholarly literature on the integration of digital platforms in publishing using VOSviewer. It declared to provide an understanding of the field’s conceptual directions, determine key articles, and depict the developmental process of this phenomenon. The paper contributes to the understanding of the primary discourses; the literature review reveals the research gaps and potential development. The contribution of this research shall be useful for both theorists and practitioners in the field. It can help practitioners analyze the current processes in the publishing industry’s transition to digital formats and inform policy decisions. It can also help small and medium companies within creative industries that possess characteristics that are akin to publishing and other businesses clustered within the book market niche category. Given that current trends and potential directions for development and innovation in today’s rapidly developing digital environment are traced and practical recommendations and further research questions are outlined in this study, it helps to get a detailed understanding of how platformization in the context of the publishing industry is addressed in the academic literature.
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    Unveiling e-learning and knowledge sharing during the pandemic: From expert skills perception to student satisfaction
    (Elsevier, 2024) Dabija, Dan Cristian; Brătianu, Constantin; Dominici, Gandolfo; Vătămănescu, Elena Mădălina
    The present undertaking seeks to explore the relationships between five main constructs, that is, e-learning, expert skills perception, knowledge perceived value, knowledge sharing and student satisfaction in the context of the COVID-19 pandemic. Even though there is a wide array of studies looking into the impact of the pandemic on the online teaching environment and on student satisfaction, this investigation is paving the way towards scrutinizing the role of expert knowledge in the overall equation. A questionnaire-based survey with 310 master students who participated to expert online lectures in various marketing and business administration classes in the context of the pandemic e-learning environment was carried out between March 2020 and May 2022. The results indicated that Expert Skills Perception explains 58.8% of the variance of Knowledge Perceived Value, while Knowledge Perceived Value and e-Learning Process explain 45.2% of the variance in Knowledge Sharing and Knowledge Sharing and e-Learning Process explain 65.6% of the variance in Student Satisfaction, defining a strong predicting power of the structural model. By addressing students' perceptions of the online education process which relies on expert knowledge sharing is liable to offer a reference point for conducting and enhancing similar endeavors even in the post-pandemic ‘new normal’.