FM - Sustainability

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Browsing FM - Sustainability by Subject "Consumer behavior"

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    Barriers to reaching sustainability in the fast fashion industry
    ("Stefan cel Mare" University of Suceava, 2024-01) Pătruți, Petra
    The fast fashion industry is one of the most polluting industries, and unfortunately, not a lot of viable solutions have been found till this moment. Nowadays, we are noticing more and more fashion campaigns that include a sustainable message, though we are still talking about a lot of environmental and social problems caused by this industry. However, finding innovative ideas starts with identifying the potential barriers that the industry is facing to better understand the actual state of the industry regarding sustainability from both the consumer and organization points of view. The following structured literature review is trying to create a whole picture of the sustainability barriers that the fashion industry is facing, and as we are talking about a highly competitive industry, constant research is needed. The main implications of this study are the ability to better comprehend what hinders the path to a more sustainable future nowadays. Still, to this day, little research has been conducted on the always-evolving challenges of sustainability. More research is needed for companies and consumers to adapt to the shift that is already happening, and the contribution of the paper will likely generate innovative strategies and solutions toward a greener future from both sides of view.
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    Sustainability trends in the fast fashion industry
    (Tritonic, 2023-10-27) Pătruți, Petra
    The Fast Fashion industry is a highly polluting industry generating much concern in the academic world. The paper maps the global sustainable trends in the fast fashion market found in 2 databases, Scopus and Web of Science, from January 2000 till July 2023 and contains a literature review of these trends and dimensions. The fact that we want to offer a complex view of the actual trends in the global fashion industry reflects our research gap, which may significantly impact tomorrow's sustainability. The trends are also further discussed and addressed and will be of high value as they better understand the barriers to adopting these sustainable trends on larger scales, leading practitioners to announce proactive solutions for a better and more sustainable future. From a theoretical point of view, we want to expand the knowledge of what the sustainability of the fashion industry on a global level can look like based on different components and dimensions. Similarities were found in analyzing the trend from the two databases as general directions for the international trends.
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    The Romanian Consumer attitudes and awareness linked to sustainability in the fast fashion industry
    (Tritonic, 2022) Pătruți, Petra
    Sustainable fashion has been gaining more and more attention in the last few years. The fast fashion industry is raising many questions regarding the demand and real need for collections and clothes purchases yearly. Although some companies are starting to take a call of action regarding these issues, at the other end of the purchase chain lies the consumer's attitude and awareness of the topic, as consumers play a significant role in reaching a more sustainable future in the fast fashion industry. Considering this, more and more academicians have started researching more and more the possibility of achieving sustainability in the fashion industry in the last decade. The investigation's purpose is to understand better the level of sustainable awareness and attitudes of Romanian consumers regarding fashion purchases. Other objectives are to identify the perceived barriers regarding adopting sustainable purchase behavior and the potential triggers/motivation to adopt a more sustainable behavior from the consumer's point of view. As for the methodology, a qualitative study was developed, aiming for both fashion-passionate and non-passionate respondents, where the research instrument was the focus group. The element of originality lies in the fact that the study will take place in Romania. In this ex-communist country, the consumer mentality focuses more on price than ethical reasoning. Interestingly enough, we discovered that some Romanian consumers working as fashion specialists had little to no idea about the effects of the fast fashion industry from a sustainability point of view. The main barriers for Romanian consumers were the prices, design, and quality of sustainable items, the absence of legal regulations, and education towards sustainability. This research contributes to providing more awareness regarding the Romanian consumer's awareness level, attitudes, and behavior regarding sustainable fast fashion.