Communication and Public Relations - OA Books

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Browsing Communication and Public Relations - OA Books by Subject "Communication studies"

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    50 Essentials on Science Communication
    (De Gruyter, 2024) Paul Bertemes, Jean; Haan, Serge; Hans, Dirk
    Science communication skills are important in both academia and the industry. This book supports interactions between academia and the public by training early career researchers in communicating their research findings effectively to a non-specialist audience. The guide provides theoretical knowledge on science communication across disciplines, and it offers practical advice on how to apply this knowledge in a number of different contexts.
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    Making Sense of Large Social Media Corpora: Keywords, Topics, Sentiment, and Hashtags in the Coronavirus Twitter Corpus
    (Palgrave Macmillan, 2024) Moreno-Ortiz, Antonio
    This open access book offers a comprehensive overview of available techniques and approaches to explore large social media corpora, using as an illustrative case study the Coronavirus Twitter corpus. First, the author describes in detail a number of methods, strategies, and tools that can be used to access, manage, and explore large Twitter/X corpora, including both user-friendly applications and more advanced methods that involve the use of data management skills and custom programming scripts. He goes on to show how these tools and methods are applied to explore one of the largest Twitter datasets on the COVID-19 pandemic publicly released, covering the two years when the pandemic had the strongest impact on society. Specifically, keyword extraction, topic modelling, sentiment analysis, and hashtag analysis methods are described, contrasted, and applied to extract information from the Coronavirus Twitter Corpus. The book will be of interest to students and researchers in fields that make use of big data to address societal and linguistic concerns, including corpus linguistics, sociology, psychology, and economics.
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    Social Media and Digital Politics: Networked Reason in an Age of Digital Emotion
    (Routledge, 2024) Lee, James Jaehoon; Blevins, Jeffrey Layne
    Informed by critical theory, this book employs Social Network Analysis (SNA) to examine the ever-increasing impact that social media has on politics and contemporary civic discourse. In just the past decade, social media platforms have been at the forefront of political discord that played out in the January 6th insurrection, the expulsion of a US President from major social media platforms, the attempted regulation of social media in various states, and the takeover of Twitter (now “X”) by one of the richest and (arguably) most financially influential persons in the world. This book examines these phenomena through a comprehensive and in-depth exploration of their meaning and implication for democratic society. Informed by SNA, James Jaehoon Lee and Jeffrey Layne Blevins examine several types of social and political commentary on one of the most influential social media networks and argue that the use of emotional appeals in these posts about social and political topics degrades the quality of civic discourse and encourages the abandonment of reasoning in democratic self-governance. A timely and vital text for upper-level students and scholars in a variety of disciplines from media and communication studies, journalism, and digital humanities to social network analysis, political science, and sociology.
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    Strategic Communication – Contemporary Perspectives. Cappelen Damm Akademisk
    (Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2024) Alghasi, Sharam; Conings Vanvik, Ester; Barland, Jens; Falkheimer, Jesper; Pedersen Dahlen, Øystein; Diers-Lawson, Audra; Grit Fredheim, Nanna Alida; Hiram Jensen, Helge; Johannessen, Magne; Kalsnes, Bente; Karlsen, Faltin; Kavtaradze, Lasha; Krumsvik, Arne H.; Nilsen, Anders; Pettersen, Lene; Blytt Sandstad, Bård; Laumb Stampe, Peder; Valaker, Sigmund; Merete Viken, Tonje
    Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.