FCRP - Business Management & Marketing

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Browsing FCRP - Business Management & Marketing by Subject "Advertising"

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    Caracteristici ale freelancing-ului în industriile creative
    (Romanian Academy Publishing House, 2018) Leovaridis, Cristina; Antimiu, Roxana; Cârcu, Laura
    The present article sets out to clarify the concept of freelancing, with a focus on the characteristics of freelancing in the creative industries. In the last decades, there has been an evolution from traditional jobs to a much more flexible alternative, namely freelancing. A significant part of this article is devoted to the definition of cultural and creative industries, theories and models representative of them, as well as to the enhancement of the economic and social role of creative industries in Europe and Romania. Another part focuses on freelancing on the labor market. The qualitative empirical research is based on semi-structured interview guide, applied face to face on a group of young freelancers, aged 23 to 32, from the urban area, working in the creative industries sector.
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    Echilibrul muncă-viaţă personală în perioada pandemiei. O comparație între sectoarele IT si publicitate
    (2022) Leovaridis, Cristina; Păun, Elena-Gabriela
    This paper aims to identify the main features of the work life-balance during the pandemic, comparing between two sectors of the creative industries in Romania, IT and advertising. After a theoretical presentation of the work-life balance, accompanied by an analysis of statistical data on the situation of teleworking, nationally and in Europe, the paper focuses on an applied approach, based on a qualitative research conducted through interviews with employees and managers in the two economic sectors.