Browsing by Author "Zbuchea, Alexandra"

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A theory-practice divide in a museum showcase
(Sciendo, 2021-06) Bîră, Monica; Zbuchea, Alexandra
We aim to map the divide between practice and research in the field of knowledge production and diffusion related to museum studies. In doing so, we draw on the domain literature regarding the evolution of museums as institutions and its implications for the development of a dedicated field of studies. The current research focuses on the publishing work undertaken by museum professionals and researchers, as an essential component contributing to the advancement of research as well as to the diffusion of good practices. More precisely, we scrutinized European journals from the domain available on the Web of Science (WoS) as well as journals not included in the “main” scientific flows and generally published in various languages, other than English.
Adopting sustainability and digital transformation in business in Romania : a aultifaceted approach in the context of the just transition
(Editura A.S.E., 2022) Pînzaru, Florina; Dima, Alina; Zbuchea, Alexandra; Vereș, Zoltan
This study investigates the many facets of sustainability and digital transformation in business in the context of the fair transition, which will generate multiple challenges and opportunities for companies in various industries. In such a context, a solution to increase resilience and adapt to the fair transition can be identified in the lessons learned by companies due to the application of sustainability and digitization and by understanding the various elements underlying these dimensions. Thus, in order to identify the various elements of this complex framework in practice, based on a semi-structured narrative review of the literature and quantitative analysis, exploring aspects such as the reasons and catalyst factors of the adoption of sustainability and digitalization in companies, the interpenetration of the two concepts in the practice of companies (in production, innovation, customer relationship, logistics, etc.), as well as the associated opportunities and challenges. The research bridges a gap in the academic literature, highlighting the relationships between the digital transformation of business and the adoption of sustainability in companies as a conducive basis for responding to the challenges of the just transition. The analysis details the dimensions of sustainability and digital transition in business in an exploratory model made using structural equations through SmartPLS software applied based on a quantitative study to which 154 professionals, executives, and managers, responded, from local and multinational companies, in different fields of activity. The results obtained after processing 128 valid answers out of the initial 154 are relevant both for the theoretical understanding of the challenges and the practical benefits associated with the digital transformation of business in the context of the development of sustainability strategies. Future lines of investigation are also highlighted.
Ageing and responsible consumption
(National University of Political Studies and Public Administration, Faculty of Management, 2021-12-30) Zbuchea, Alexandra; Ivan, Loredana; Mocanu, Rareș
Multiple studies show that the contemporary society is increasingly more responsible and ask companies to prove responsible citizens, too. The current study aims to a better understanding of the role of age plans in responsible consumption attitudes and values. Investigating the literature in the field, including studies developed worldwide as well as on the Romanian market. The research documents that the younger adults are more responsible and greener than older persons. Nevertheless, the older the consumer, the more trustful in the personal impact of her/his consumption is. The older adults seem to be less inclined towards responsible buying. The available data also suggests that the age gap is closing, and older consumers tend to be increasingly more responsible.
Beyond the manuscript : unraveling author-publisher dynamics
(Faculty of Management (SNSPA), 2023-12-30) Osadci Baciu, Ana Maria; Zbuchea, Alexandra
In recent years, customer experience and satisfaction have become more critical than ever before. Companies focus on these two elements to retain and acquire customers in a highly competitive environment. The relationship between authors and publishers has always been complex, with dynamics deeply rooted in the social and cultural environment. At the same time, the success of their collaboration significantly impacts the local creative and sociocultural landscape. It is essential to understand the factors that determine author satisfaction and ease of collaboration, both generally and industry-specific, to support the growth and development of the book sector. This paper analyzes the collaborative dynamics between authors and publishers using the Customer Satisfaction (CSAT) and Customer Effort Score (CES) metrics based on a survey of 133 authors from various literary fields and geographic areas in Romania. The research findings provide insight into the key drivers behind authors' satisfaction and ease of collaboration with publishers. Moreover, we suggest practical recommendations from authors to publishers that can improve their collaborative processes, enhancing positive experiences for authors and potentially improving the overall quality of published works. This study's insights shall benefit authors, publishing houses, various organizations operating in the publishing field, policymakers, and regulatory bodies.
Closing the gap between museums and schools
(Sciendo, 2022-12-12) Zbuchea, Alexandra; Ivan, Loredana; Timofte, Mona Silvia; Iordan, Iulia
Museums’ roles are diversifying considering their dynamic relationships with the present-day economy, society, and communities. Nevertheless, education is the main constant marketing museums’ complex activities. An important part of the educational mission of museums is designed with and for teachers and their students. Nevertheless, these partnerships are complex and they need more understanding for designing more effective educational programs. Having this in mind, the present study analyzes the way primary-school teachers in Bucharest, Romania, interact with museums and how they use their collections as educational resources in class. The qualitative investigation implemented shows that there is a high potential for partnership and teachers need more guidance and cooperation opportunities coming from museum educators and curators.
Communication between publishers and the public : the magnetic effect of social media
(Faculty of Political Sciences (SNSPA), 2023-06-22) Osadci Baciu, Ana Maria; Zbuchea, Alexandra
In the contemporary dynamic and turbulent economic environment being present and up to the minute becomes a necessity for almost any business. Social media is a communication infrastructure that allows and concomitantly sets the rules for information and message dissemination. Just as most organizations nowadays, publishing houses need to establish a strong online presence through posts on social media platforms. As they are both economic and cultural agents, the messages shared by publishers on social networks imply a higher degree of social responsibility and their content is particularly important. The present paper aims to explore how Romanian publishing houses are communicating with their current and potential customers on social platforms. The posts on various social media such as Facebook, Instagram, TikTok, Twitter, etc. from the last two months of 2022 and the first two months of 2023 are investigated through the content analysis research technique. As the book industry is strongly linked to the concept of knowledge, the analysis is performed from the perspective of the Theory of Knowledge Fields. The findings of this study could prove useful to various actors involved in the book industry and other cultural organizations, as it provides insights into cultural promotion via social platforms practices. The subject is topical since book consumption is an essential part of a healthy cultural and social life of a country.
Creative cities and urban regeneration : a research mapping
(IKAM, 2024) Zbuchea, Alexandra; Romanelli, Mauro; Pînzaru, Florina
Cities of tomorrow will invest knowledge sources in driving creative-led and culture-driven urban regeneration that contribute to revitalizing urban spaces and driving sustainable and inclusive urban growth, leading to community development and engagement. Urban regeneration processes enable creative cities to be socially inclusive communities that rediscover the importance of collaborative innovation as a framework that help shape wealthy urban spaces into engines of social innovation. It is relevant to map the present state of knowledge and practices to better prepare for future creative cities. The present paper investigates the relationships between creative cities and urban regeneration, as presented by the main academic outlets. The current bibliometric analysis identified five main research dimensions: macro-level phenomena, urban regeneration based on culture and communities, cultural policies, sustainability, and policies leading to the sustainable development of creative cities.
Creative economy in continuous evolution
(Sciendo, 2021-12-17) Mikic, Hristina; Zbuchea, Alexandra
The creative economy has been considered in the past decade as a major force for economic development, as well as a relevant factor for social and economic transformation. However, the COVID-19 pandemic showed the vulnerability of different fields of the creative economy, rising income gaps, and other societal issues that stimulated rethinking the creative economy for a sustainable perspective as well as fair development for all. In this complex, the present issue of Culture. Society. Economy. Politics proposes discussions on the evolution of the creative economies, having in mind that they are at crossroads around the world. Cultural and creative industries are increasingly more connected to concepts such as (social) innovation, sustainability, fairness, and wellbeing, being an increasingly more important part of both economies and societies. These evolutions led to the proclaiming of 2021 as the International Year of Creative Economy for Sustainable Development, 2021. This UNCTAD initiative is aiming to highlight the complexity and value of creative economy, but also to promote sustained and inclusive economic growth, foster innovation, provide opportunities, generate benefits, ensure empowerment for all, as well as respect for all human rights (UNCTAD, 2019). (extras)
Cuvânt înainte. Impactul pandemiei COVID-19: o privire de ansamblu și lecții manageriale de învățat
(Tritonic, 2021) Pînzaru, Florina; Zbuchea, Alexandra
De ce instalații interactive în muzeele românești?
(Muzeul de Artă, Tulcea, 2020-12) Zbuchea, Alexandra; Iordan, Iulia
Contemporary museums are dynamic organizations that are increasingly more appealing to children and their families. Nevertheless, the existence of installations specially designed for children would enhance not only the visit experience but also its educational/ cultural impact. This paper presents some points of reference to assist museums to develop more attractive and effective installations for children. The installations designed by the Da DeCe Association for various types of museums are presented as models to inspire.
După COVID-19 : provocări de management între digitalizare, sustenabilitate și reziliență
(Tritonic, 2021) Pînzaru, Florina; Zbuchea, Alexandra
Pandemia de COVID-19 a fost caracterizată în mass-media nu o dată ca fiind o „lebădă neagră”, în sensul înțelegerii unui eveniment cu impact major și aproape imposibil de previzionat, deși ideea în sine de pandemie nu reprezintă deloc ceva neimaginabil: multe voci, din mediul științific, de afaceri și academic, au luat de-a lungul timpului atitudine, avertizând cu privire la iminența atât a fenomenului în sine, cât și a efectelor sale. La doi ani de la debutul pandemiei, este timpul pentru primele concluzii: exemple de bune practici și consecințe negative întâlnite în gestionarea activităților organizaționale din diverse arii de activitate devin, în paginile acestui volum realizat de doctoranzi în domeniul Management ai Școlii Naționale de Studii Politice și Administrative, lecții de învățat – de către manageri și angajați deopotrivă.
Exploring the impact of digital platforms on publishing : a bibliometric analysis
(Academia de Studii Economice Bucuresti, 2024-08-12) Osadci Baciu, Ana Maria; Zbuchea, Alexandra; Pînzaru, Florina
Platformization is a phenomenon arising from the process of digitalization and affects businesses of all types throughout the world. While platformization closely relates to digital business models, it also influences the traditional models to some extent, concerning the marketing and distribution functions. This paper focuses on the implications of the new media on the generation, dissemination, and reception of content in publishing. Specifically, the study examines the effects and implications of the platformization processes, and the role played by digital ecosystems in the value chain of the publishing business and the structures of the book market. For the current study, the research carries out a network analysis of scholarly literature on the integration of digital platforms in publishing using VOSviewer. It declared to provide an understanding of the field’s conceptual directions, determine key articles, and depict the developmental process of this phenomenon. The paper contributes to the understanding of the primary discourses; the literature review reveals the research gaps and potential development. The contribution of this research shall be useful for both theorists and practitioners in the field. It can help practitioners analyze the current processes in the publishing industry’s transition to digital formats and inform policy decisions. It can also help small and medium companies within creative industries that possess characteristics that are akin to publishing and other businesses clustered within the book market niche category. Given that current trends and potential directions for development and innovation in today’s rapidly developing digital environment are traced and practical recommendations and further research questions are outlined in this study, it helps to get a detailed understanding of how platformization in the context of the publishing industry is addressed in the academic literature.
Exploring the motivations behind circular social entrepreneurs in Romania
(Springer, 2024-06-01) Zbuchea, Alexandra; Barna, Cristina; Stănescu, Simona Maria; Pînzaru, Florina
The chapter continues previous endeavors of mapping Romania’s circular social entrepreneurial landscape, identifying the Romanian social entrepreneurs’ main motives for adopting circular business models. After mapping the circular social enterprises, a quantitative investigation was developed. Four main dimensions were considered: personal traits, values and attitudes, personal motives, and externally linked motives. Regarding individual characteristics, the most favorable ratings were attributed to vision achievement, perseverance, and proactivity. Conversely, the least favorable assessment was related to the tolerance for ambiguity. When considering values and attitudes, the highest ranking was egoistic passion, while the lowest was associated with a desire for public recognition. In the realm of personal motivations, the most significant values were observed in the need for flexibility and independence, closely followed by a desire for personal security and new financial resources. Intriguingly, external motivations displayed an even balance between social and environmental concerns. For active circular social entrepreneurs in Romania, the primary drivers are rooted in their values and attitudes, with personal motives playing a relatively minor role. Consequently, this study underscores an altruistic profile and an entrepreneurial commitment equally directed toward society and the environment.
Fashion joining online gaming and the Metaverse
(Sciendo, 2023-07) Pătruți, Petra; Zbuchea, Alexandra; Pînzaru, Florina
In an era when targeting younger generations becomes more and more challenging, and classic fashion is starting to be seen as being outdated, the Metaverse and online gaming has attracted fashion brands' interest. Increasingly more fashion brands, such as Nike, Vans, Gucci, Supreme, Forever 21, Ralph Lauren, and NASCAR, are being present in the Metaverse and online games. The purpose of the study will be to bring some light on how the Metaverse might revolutionize fashion marketing communication for the younger and future generations. The paper also explores the customer benefits that the brands offer through the Metaverse and why the younger public tends to find this marketing type so appealing. From a methodological point of view, two focus groups were organized, one for gamers and another for casual players. The research directions investigate the relationship between fashion, Metaverse, and gaming marketing communications. It follows the perception of the audience, as also the benefits for organizations and consumers of games that include fashion brands. The qualitative analysis results showed that the gap between gamers and nongamers is becoming more and more narrow, as both consume the same type of content, and the benefits for organizations are worth the investment. For consumers, on the other hand, both advantages and disadvantages were highlighted as concerns for future generations. The study acknowledges why the younger generations invest so much time and money in the digital fashion world.
Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce
(Entrepreneurship and Sustainability Center, 2021-06-30) Wozniak, Jacek; Zbuchea, Alexandra
Studies show that privacy concerns are an important factor in m-commerce and m-buyers are often not ready to disclose private data to m-shops. An e-questionnaire survey was used to gather opinions in three groups – ca. 160 Poles, ca.160 Ukrainians and ca.130 Romanians, to study decisions of potential consumers concerning disclosure of personal data when downloading paid or free mobile applications in 3 different contexts: downloading an attractive app to their smartphone as a gift, as a promo purchase, or from a well-known brand. The study showed that different kinds of personal data have different fragility levels. The e-mail had the lowest level of concern, postal address a medium level, and ID and credit card numbers the highest. Context was also shown to change the kind of data respondents are willing to exchange for an attractive app. When the measure of internet experience was subjective to the length of internet use, people with higher internet experience were not found to be more unlikely to download an attractive app to their smartphone, if a condition of downloading it was providing personal identification data, in comparison with persons with low internet experience. When internet experience was measured by social norms (living in a country with a higher e-readiness index), persons with higher experience levels were less likely to download apps requiring the provision of personal data. The text ends with recommendations and suggestions for further research.
Have banks been supportive during the COVID19 pandemic?
(University Goce Delchev Shtip, 2021-08-15) Marcu, Roxana Mihaela; Zbuchea, Alexandra
The COVID-19 pandemic has had disrupting and negative effects on economies and society. Nevertheless, it seems that it has contributed to increased solidarity, and determined individuals and organizations to be more responsible, at least concerning health-related aspects. Companies around the world have been involved in supporting the health care system and minimizing the impact of the pandemic on economies around the world. During the COVID-19 pandemic, companies were motivated by utilitarianism and deontological factors to get involved in philanthropic CSR actions in the toughest moments of the pandemic. Banks seem to be no exception. Even more, during this pandemic, banks have done much to rehabilitate their reputations, tarnished during the previous financial and economic crises. This paper aims to analyze the perception of the involvement of Romanian banks during the pandemic, especially for overcoming the crises of the healthcare system. The findings could guide banks to be more consistent and better communicate their CSR activities and involvement for the benefit of society, and helps understand how people observe and evaluate the CSR efforts of banks.
How Customers Perceive Banks' CSR Initiatives
(Universitatea "Stefan cel Mare" Suceava, 2022-08-18) Marcu, Roxana Mihaela; Zbuchea, Alexandra; Oprescu, Claudia
The pandemic context shows signs of stability. During these complicated times for all, banks were extremely vigilant toward the evolution of the sanitary crisis. Banks came up with quick solutions to protect the health of their colleagues and clients. And they have been open to adapting their strategy to the changing data from the field. This paper analyzes the perception of the involvement of Romanian banks in corporate social responsibility during the COVID-19 pandemic. This study reveals that the activity of banks during the pandemic, evaluated positive to some extent, does not significantly impact the level of trust in the banking system. The findings could guide banks from Romania to better communicate their CSR projects and impact on the community. Despite the difficulties brought by the pandemic, it is natural for banks to take a step forward and think about the way they will define their CSR strategy in the future. Altogether, our findings could help the banking system learn to be even more empathetic and understanding towards clients and to be present in the community. During the pandemic, banks have done much to rehabilitate their reputation, impacted by the previous economic crisis.
Innovation in the book market retail : preferences among Romanian readers
(Sciendo, 2022-07-12) Săniuță, Adina; Zbuchea, Alexandra; Hrib, Bogdan
Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation. The book market faces new challenges, mainly related to the shifting behaviour of readers. Innovation might be perceived as a path towards differentiation, attaining competitive advantage, and market success. Understanding the preferences of the readers and knowing the retail innovation trends could help all the decision-making actors of the book market adapt better to the dynamics of contemporary society and the business environment. The present paper aims at identifying the preferences of Romanian readers regarding the innovations employed in the book market retail. To gather the data, we applied an online questionnaire to a sample of 486 respondents from Romania. The main conclusion of the study underlines that the consumers are not necessarily sensitive to technological innovation or an innovative format of the stores but are highly sensitive to the atmosphere in the bookstores and to the special offers of the bookstores.
Management and leadership in an interconnected world
(Tritonic, 2020) Pînzaru, Florina; Zbuchea, Alexandra; Vițelar, Alexandra; Ciuciuc, Victor Emanuel
The exploratory four essays proposed in this book investigate a series of aspects of interest for any current or future manager: the current global drivers of change; the imperative of the digital transformation and its impact on management; the issues of ethics and sustainability in a global race for efficiency; the new leadership that is needed and how to educate future managers. The book should be considered an invitation to reflection and to action, as well as an introduction to future discussions.
Managing Knowledge in Romanian KIBS during the COVID-19 Pandemic
(MDPI, 2023-01-09) Zbuchea, Alexandra; Dinu, Elena; Iliescu, Andra Nicoleta; Stăneiu, Roxana Maria; Salageanu (Șoldan), Bianca Roxana
KIBS are increasingly important organizations for ensuring sustainable development. Their core asset is knowledge, manifested in many ways and managed in a complex manner, sometimes jointly with clients. Like other organizations, KIBS companies have been greatly impacted by the COVID-19 pandemic. At the same time, they could provide support to their customers to better cope with the challenges associated with the pandemic. Therefore, the present paper investigates how Romanian KIBS coped with the pandemic by developing 16 interviews with key persons from four different organizations, covering a range of specializations (technical, professional, and creative). The purpose of the present study is to identify the challenges for knowledge management caused by the COVID-19 pandemic and how the pandemic influenced knowledge management performance within Romanian KIBS. The investigation reveals that the pandemic was an opportunity for organizational development and adopting more formal knowledge management practices, as well as for developing the digital profile of companies.