Browsing by Author "Ghigiu, Alexandru Mihai"

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Communication as a Key Performance Indicator in Employer Branding in the Context of the Social Economy-A Quantitative Study
(MDPI, 2024-04) Heide, Michael; Prodan, Silvana; Lăzăroiu, George; Kreis-Engelhardt, Barbara; Ghigiu, Alexandru Mihai
Performance measurement refers to the systematic evaluation and analysis of the performance and results of business processes, initiatives, or strategies. This study discusses the crucial role of communication using signaling theory in employer branding in the context of the social economy organization (SEO). The aim is to measure employee satisfaction in concrete terms and to determine the status quo of the communication culture of the organization under investigation in order to develop an employer branding strategy based on the results. The authors use an employee survey as a quantitative research method and limit the data collection to the EU member state of Germany considering the research background. The results provide insights into the specific communication policy in relation to employer branding. The focus here is on (digital) communication. Organizations need to understand how communication strategies directly influence the perception of the employer brand in the social economy. Furthermore, practical implications are derived in order to increase employer attractiveness. Concrete recommendations of action for SEOs should help them be successful in the competition for qualified specialists and talent.
Linking coopetition benefits and innovative performance within small and medium-sized enterprises networks: a strategic approach on knowledge sharing and direct collaboration
(Emerald Group Publishing LTD, 2022-05) Vătămănescu, Elena Mădălina; Mitan, Andreea; Andrei, Andreia Gabriela; Ghigiu, Alexandru Mihai
Purpose The present study aims to tackle SMEs (small and medium-sized enterprises) managers' awareness of coopetition benefits underpinning the process of knowledge sharing with a view to achieve innovative performance. The scrutiny of coopetition is placed within the context of SMEs strategic networks, which foster a fertile ground for competitive knowledge sharing and direct collaboration among members. Design/methodology/approach In total, 102 top managers and business owners of European steel SMEs were questioned regarding various issues related to coopetition, knowledge, collaboration and innovative performance strategies. The collected data were analyzed via the technique of partial least squares structural equation modeling (PLS-SEM). Findings The obtained values confirm that intense competition in the field stimulates SMEs to become aware of the benefits of coopetition. This awareness directly influences the innovative performance of the SMEs, as well as their interest in competitive knowledge sharing and their willingness to engage in direct collaboration. Direct collaboration catalyzes more intense competitive knowledge sharing at the inter-unit level whereas both direct collaboration and competitive knowledge sharing lead to better innovative performance in the case of the studied steel SMEs. Research limitations/implications A key theoretical contribution resides in revealing the influence of manifold factors in the overall equation of innovative performance, integrating competition, coopetition and knowledge sharing as antecedents. Originality/value The research advances a phenomenological view on SMEs networks in their strategy to leverage competitive knowledge and enhance system-driven innovation.
Predictors of pro- and anti-Russian attitudes displayed by Romanians at the beginning of the Russian military aggression against Ukraine
(Institutul European din Romania, 2023-12) Ghigiu, Alexandru Mihai
The Russia-Ukraine war is a disruptive event not only from a geopolitical point of view, but also from a societal perspective because it affects people's daily lives. For Romania, a bordering country to the Russian-Ukrainian conflagration, the beginning of the war was marked by overwhelming media coverage, anxiety and concerns about the war, as well as polarised attitudes, either supporting or blaming Russia for the conflict. This paper seeks to understand the factors that influenced the Romanian citizens' stances towards Russia, immediately after the onset of the war. A national survey (N=1006), conducted in April-May 2022, investigated to what extent pro- and anti-Russia attitudes could have been predicted by people's news consumption habits in that period, by their concerns about the war, by political cynicism and ideology, or by a conspiracy mindset. The findings of the survey show that the concerns about the war influence most people's attitudes towards Russia. Other significant predictors are doomscrolling (people's incessant need to check negative news about the war), embracing a conspiracy mindset, political cynicism, and the degree of news consumption. It seems that the high levels of news consumption, especially on social media, lead to increased pro-Russian attitudes.
The fight against gender violence in Latin America using digital instruments
(2023-06) Ghigiu, Alexandru Mihai
The aim of this paper is to address the problem of violence against women, and femicide in Latin America through an analysis of the feminist social movement #NiUnaMenos. We are trying to bring a new perspective on the societal efforts to fight violence against women in Latin America, and emphasize the important role of social media in raising awareness about this terrible phenomenon. #NiUnaMenos is a somehow recent social movement that can offer powerful insights concerning this contemporary phenomenon but also the extent to which it fits into the traditional theories of social movements.The work is focused on how this movement has evolved from a local to a regional and international phenomenon, bringing as arguments empirical, quantitative and qualitative methods. Compared with previous social initiatives, the new social media instruments, such as Facebook, Instagram, Tik Tok or Twitter, changed the way in which these protests were organized and greatly spread their demands and objectives.
Trade Policy-The New Backbone Of The Transatlantic Relationship?
(SNSPA, 2022-12) Ghigiu, Alexandru Mihai ; Nunweiller-Bălănescu, Alexandra
The Trump presidency put additional strains on the transatlantic partnership and diminished trust between traditional allies. While its administration adopted a series of protectionist measures together with clear "America First" and "Buy American" policies, the EU undertook multiple steps to protect itself in similar ways. Trade continued to flow in those 4 years, but under more hostile regulations and under the auspices of growing international crises and tensions. Biden's victory marked a moment of hope and optimism for the restauration of the transatlantic bond, as he is an advocate for closer US-EU ties and for a more traditional diplomacy. As the first two years of Biden's term have proven, there can be no return to "business as usual" after Trump, after COVID and during a full-scale war waged by Russia on the European continent. What is to be found is another way to do "business" and so far, there seems to be a preference for smaller, sectorial or sub-sectorial negotiations on specific topics/issues. The Transatlantic Trade and Investment Partnership (TTIP) has been (apparently) completely abandoned, while the new US-US Trade and Technology Council (TTC) brings some new promises.