The fight against gender violence in Latin America using digital instruments

Abstract

The aim of this paper is to address the problem of violence against women, and femicide in Latin America through an analysis of the feminist social movement #NiUnaMenos. We are trying to bring a new perspective on the societal efforts to fight violence against women in Latin America, and emphasize the important role of social media in raising awareness about this terrible phenomenon. #NiUnaMenos is a somehow recent social movement that can offer powerful insights concerning this contemporary phenomenon but also the extent to which it fits into the traditional theories of social movements.The work is focused on how this movement has evolved from a local to a regional and international phenomenon, bringing as arguments empirical, quantitative and qualitative methods. Compared with previous social initiatives, the new social media instruments, such as Facebook, Instagram, Tik Tok or Twitter, changed the way in which these protests were organized and greatly spread their demands and objectives.