Communication and Public Relations - OA Books

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Browsing Communication and Public Relations - OA Books by Author "Falkheimer, Jesper"

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    Strategic Communication – Contemporary Perspectives. Cappelen Damm Akademisk
    (Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2024) Alghasi, Sharam; Conings Vanvik, Ester; Barland, Jens; Falkheimer, Jesper; Pedersen Dahlen, Øystein; Diers-Lawson, Audra; Grit Fredheim, Nanna Alida; Hiram Jensen, Helge; Johannessen, Magne; Kalsnes, Bente; Karlsen, Faltin; Kavtaradze, Lasha; Krumsvik, Arne H.; Nilsen, Anders; Pettersen, Lene; Blytt Sandstad, Bård; Laumb Stampe, Peder; Valaker, Sigmund; Merete Viken, Tonje
    Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.