Faculty of Public Administration

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Customer Engagement and Customer Relationship Management Capabilities' Effects on Innovation Performance and Customer Distrust's Moderating Role
(MDPI, 2023-06) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Chițescu, Răzvan Ion; Nassani, Abdelmohsen A.; Samoilă, Alina
This research aims to investigate how customer relationship management capabilities (CRMCs) improve customer engagement and innovation performance. Customer engagement is also tested as a mediator between CRM capabilities and innovation performance. Furthermore, the distrust moderating role was studied towards the relationship between CRMCs and customer engagement. Data were collected from 491 owner/managers of SMEs working in Saudi Arabia. The findings revealed that CRMCs positively predict customer engagement and innovation performance. Customer engagement directly affects innovation performance and acts as a mediator as well. In addition, the findings proved that distrust moderates on the link between CRMCs and customer engagement. This research adds to the marketing management theory and practices and highlighted the role of CRMCs in achieving innovation performance. It explored, considering the data base collected from SME owners and managers, the mechanism of innovation performance achievement through CRMCs and customer engagement. CRMC improvements allow businesses to have sustainable development and a better integration in the market.
Digital Revolution and Digitization Process to Promote AIS as a Vector of Financial Performance
(MDPI, 2023-07) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Radu, Valentin; Nassani, Abdelmohsen A.
Nowadays, many businesses recognize the importance of digitization as a strategic advantage to maintain competitiveness. As a result, current research aims to investigate three significant factors that influence digital transformation: digital innovation (DI), digital orientation (DO), and the accounting information system (AIS). These factors are supposed to impact the financial success and performance of firms. The objective of this study is to examine the positive association between digital orientation and financial performance (FP) and to explore how the AIS mediates this relationship. Additionally, this paper investigates the moderating role of digital innovation in the relationship between digital orientation and financial performance. To collect data, a quantitative method was employed using a random sampling technique. Data were collected via a questionnaire survey from small and medium-sized enterprises (SMEs) in China, with a sample size of 550. Structural equation modeling (SEM) and a bootstrapping technique with 5000 iterations were used to test the study hypotheses. The findings of this study indicate a positive link between digital orientation and the financial performance of organizations. Furthermore, the results confirm that the AIS acts as a mediator between digital orientation and financial performance. The outcomes also demonstrate that digital innovation plays a moderating role in the relationship between DO and financial performance. This paper contributes to the existing literature on digital transformation by providing a deeper understanding of the aforementioned antecedents of the digital revolution (DO, AIS, and financial performance) and how they should be integrated within digitalization settings to achieve financial performance.
Emotional Intelligence, Innovative Work Behavior, and Cultural Intelligence Reflection on Innovation Performance in the Healthcare Industry
(MDPI, 2023-07) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Condrea, Elena; Nassani, Abdelmohsen A.
Innovation requires creativity, risk-taking, and the ability to manage change effectively, all of which are closely linked to emotional intelligence. Individuals with high levels of emotional intelligence are more flexible, adaptable, and resilient in technological advancements and are better able to respond effectively to new challenges and opportunities. Thus, this study aims to recognize the significant role of emotional intelligence, along with the mediation of innovative work behavior (IWB) and the moderation role of cultural intelligence in the attainment of innovation performance. This is quantitative research and for data collection, a questionnaire was used in healthcare institutions. The result shows that emotional intelligence is an antecedent of innovation performance. The finding also proved that IWB mediates the linkage between emotional intelligence and innovation performance. In addition, the outcomes show that cultural intelligence strengthens the relationship between emotional intelligence and innovation performance. However, the current dynamic business world has created an urgency to understand the linkage between the employee's emotional intelligence and employee innovative performance, particularly taking into consideration the mediation effect of IWB. Emotional intelligence and innovation are closely linked, and innovative work behavior connects this link in a stronger way. This study offered a unique framework for achieving innovation performance through the nexus of emotional intelligence, innovative work behavior, and cultural intelligence.
Harnessing Big Data Analytics to Accelerate Innovation: An Empirical Study on Sport-Based Entrepreneurs
(MDPI, 2023-07) Binsaeed, Rima H.; Grigorescu, Adriana; Yousaf, Zahid; Radu, Florin; Nassani, Abdelmohsen A.; Tăbîrcă, Alina Iuliana
The emergence of advanced technologies brings various opportunities for all kinds of business organizations. This topic was selected for research and discussion to figure out the possible impacts of using the ever-increasing development of digitalization, big data analytic capabilities (BDACs) and innovation in the field of sport-based entrepreneurship, which is the main pillar for the economic wellbeing, development and growth of sport activities. This study highlights the function of the BDAC of entrepreneurs in the acceleration of their readiness and innovation activities. Beyond the direct association of BDAC with an entrepreneur's readiness and innovation performance (IP), we also tested the mediation of entrepreneurial readiness between the BDAC and IP of sport-based entrepreneurs. Moreover, the moderation of entrepreneurial orientation (EO) was also considered for the readiness and IP link. In this study, data were collected from 562 sport-based entrepreneurs. Online questionnaires were used for data collection, and various statistical techniques, including correlation, regression and structural equation modeling (AMOS 7.0), were applied for the analyses of the collected data. The outcomes of this study disclosed that BDAC and entrepreneur readiness positively predicted the IP. The results revealed that entrepreneurial readiness mediated between BDAC and IP. The findings suggested that sport-based entrepreneurs should enhance their BDAC for the execution of sport-related innovative activities. In spite of its valuable findings and suggestions, the current study is subject to some limitations. Firstly, this study is limited to sport-based entrepreneurs only. Secondly, AIT theory was used here, so for future considerations, other pillars of the economy such as the manufacturing sector should also be considered and the many other theories available should be employed.
Knowledge Sharing and the Moderating Role of Digital Innovation on Employees Innovative Work Behavior
(MDPI, 2023-07) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Trandafir, Raluca Andreea; Nassani, Abdelmohsen A.
This study aims to give an econometric analysis of the energy sector employee's innovative work behavior (IWB) with the mediation function of knowledge sharing (KS) and is mainly focused on how Network Capability (NC) plays a significant role in promoting the performance of knowledge sharing in the energy sector, which guides toward IWB. Current research also investigates the role of digital innovation (DI) in moderating the linkage between NC and IWB. For data collection, the quantitative method and 578 questionnaires were used. To test the study hypothesis, a structural equation model and bootstrapping are used. The findings prove that NC has a positive impact on IWB. Furthermore, it has been established that KS acts as a mediator in establishing the connection between network capacity NC and IWB. The results of the moderation role confirm that Digital Innovation in the energy sector strengthens the relationship between NC and IWB. By examining the potential mediating function of the KS in the NC-IWB links, this project expands the body of previous data. Current research further contributes to the better perception of NC, KS, digital innovation, and innovative work behavior in the energy sector.
Knowledge Sharing Key Issue for Digital Technology and Artificial Intelligence Adoption
(MDPI, 2023-07) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Samoilă, Alina; Chițescu, Răzvan Ion; Nassani, Abdelmohsen A.
In the current digital era, digital technologies develop and emerge rapidly, businesses, especially the electronic sector more connected to information technology, facing challenges in the terms of its technology infrastructure and tactical directions. That's why most of them adopt the latest digital technology (DT) and design novel business strategies and models. The growing significance of AI in the transformation of manufacturing operations and the demand for a thorough knowledge of the variables affecting its adoption serve as the driving forces behind the study. Several researchers have presented that digital technology can lead toward AI adoption. Though, previous studies lack an efficient transformation pathway. Therefore, this study establishes an inventive approach and aims to investigate the direct link between digital technology and AI adoption, the mediating function of knowledge sharing (KS) between them, and explore the moderating impact of privacy and security that assist in the acceleration of AI adoption in electronics manufacturing enterprises through the antecedent of digital technology. This study is quantitative in nature, random sampling method and questionnaire is used as a survey tool. Depending on 298 questionnaire data from electronic firms of Saudi Arabia, this study performs multi-level correlation and regression analysis to evaluate study hypotheses. Findings confirm that digital technology has a positive influence on AI adoption. In addition, outcomes corroborate that knowledge sharing mediates in the linkage between digital technology and AI adoption. The results also proved that privacy and security have a positive moderation impact on the association between digital technology and AI adoption. This study enlighten that the adoption of this framework enables electronic manufacturing companies to strategically integrate digital-technologies to promote effective AI adoption, increase its operational efficiency, and sustain a competitive advantage in the constantly evolving manufacturing landscape. The outcomes as well supplement the previous study on the linkage between digital technology and AI adoption, expand application space and theoretical boundary from the perspective of knowledge sharing, privacy and security at the managerial level, and give reference for AI adoption in, as electronics manufacturing firms.
Leading Role of Big Data Analytic Capability in Innovation Performance: Role of Organizational Readiness and Digital Orientation
(MDPI, 2023-06) Binsaeed, Rima H.; Grigorescu, Adriana; Yousaf, Zahid; Condrea, Elena; Nassani, Abdelmohsen A.
The advancement of technology offers various opportunities for business organizations to achieve sustainable growth. Through emerging technologies, business organizations are able to collect and analyze essential information vital for the acceleration of innovation. Therefore, this study investigated how big data contribute to the innovation activities of manufacturing entrepreneurs in terms of big data analytic capability (BDAC). The aim of this study was to relate BDAC to organizational readiness and innovation performance (IP). Moreover, we examined the mediating role of organizational readiness between BDAC and IP. We also examined the strengthening role of digital orientation. To collect the study data, we approached 494 frontline managers of the manufacturing sector of Saudi Arabia. The collected data were analyzed using statistical techniques such as descriptive, correlation, and hierarchical regression techniques. We found that BDAC plays a vital role in developing organizational readiness and IP. The findings also proved that organizational readiness has a significant effect on IP. The results revealed that organizational readiness mediates between BDAC and IP.
Mental Well-Being of Nursing Staff and Destructive Role of COVID-19 Fear and Perceived Stress
(MDPI, 2023-07) Binsaeed, Rima H.; Grigorescu, Adriana; Pătru, Ciprian Laurențiu; Yousaf, Zahid; Nassani, Abdelmohsen A.; Pătru (Grigorie), Larisa
Health crises across the globe bring dramatic changes to the lives of individuals and organizations. These crises have some psychological effects on society. The COVID-19 pandemic also caused some serious problems for individual and organizational life. Globally, the COVID-19 situation precipitated various economic and psychological issues that are far-reaching and exceptional. Health crises are increasing following the occurrence of COVID-19 due to its psychological effects on individuals worldwide. The current study highlighted the impact of COVID-19 fear on mental well-being (MWB). Most studies have examined the MWB of nursing staff and related their MWB to psychological factors. Few studies have considered the health crisis factors that are important in terms of bringing about variation in the MWB of nursing staff. Nursing staff MWB is impacted by various health crises (including COVID-19) at the global level and it has been ignored by researchers. In this study, a list of 1940 healthcare units with 6758 nursing staff was obtained. A total of 822 nurses were selected with the help of random sampling. The collected data were analyzed using correlation analysis, SPSS (statistical package for social sciences) version 23, and SEM. Thus, in this study we examined the effect of a health crisis (i.e., COVID-19) fear on the MWB of nurses. Moreover, we also examined the extent to which perceived stress (PS) influences the link between COVID-19 fear and MWB. The study's findings confirmed that COVID-19 fear shown negative effect on MWB, while PS mediated the link between COVID-19 fear and MWB.
The Power of Electronic Media: Nexus of Digital Crowdfunding Platforms, Innovation Strategy, Technology Orientation and Crowdfunding Performance
(MDPI, 2023-05-26) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Chițescu, Răzvan Ion; Samoilă, Alina; Nassani, Abdelmohsen A.
The transformation of technological orientation and crowdfunding as innovative concepts combined with cutting-edge digital tools provides the foundation for outstanding fundraising success. Therefore, this study aims to explore the relationship between technology orientation (TO) and crowdfunding performance. Additionally, this research also investigates how crowdfunding digital platform mediates and innovation strategy moderates in the linkage between crowdfunding performance and technology orientation. Data were collected through a questionnaire on the basis of cross-sectional research design. Structural econometric models for direct and indirect analyses were conducted to test hypotheses. The results confirmed the direct positive impact of technology orientation on crowdfunding performance. Moreover, the findings prove the mediating role of a crowdfunding digital platform and moderating role of innovation strategy between technology orientation and crowdfunding performance. Fundraisers are required to give attention to technology orientation for the acceptance and adoption of the latest advancements in technology. They must consider digital platforms for fundraising and pay proper attention to innovation strategy for achieving the needed crowdfunding performance. This research discusses how return base crowdfunding performance occurs; in future, other researchers may provide evidence on donations/charity campaign base crowdfunding. This is the first study in the context of digital transformation that explored the nexus of technology orientation, crowdfunding digital platform and innovation strategy for attaining crowdfunding performance.

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