‘Let us prepare for the Champions League!’ the symbolic Europeanization of Romania’s football bosses

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Date

2023

Journal Title

Journal ISSN

Volume Title

Publisher

Routledge, part of the Taylor & Francis Group

Abstract

The post-communist privatization of Romanian football clubs saw their transfer into the hands of the nouveau riches who emerged after 1989. Gradually, the public image of the local championship rapidly worsened, because of corruption scandals or match-fixing incidents in which the new owners involved it. Thus,  the Champions League participation of Dinamo, Rapid, and Steaua Bucharest proved desirable for more than its economic benefits. The competition also offered football bosses an important symbolic capital, meant to highlight an improved image of “real” capitalist entrepreneurs. Accordingly, qualifying in the Champions League groups also meant the “Europeanization” of the club owners’ social status, through their association with a competition strongly appreciated in Romania, due to its perceived quality and correctness. The research behind this article is based on the analysis of the public discourses related to local club owners seeking participation in the Champions League groups during the past 30 years.

Description

The article is available on Taylor & Francis Online website at: https://www.tandfonline.com/doi/full/10.1080/14660970.2023.2194516

Keywords

Romanian football clubs, Champions League, Europeanization

Citation

Mihail, A. (2023). ‘Let us prepare for the Champions League!’the symbolic Europeanization of Romania’s football bosses. Soccer & Society, 24(4), 534-548. https://doi.org/10.1080/14660970.2023.2194516