The Economics of Publishing: A Bibliometric Research Landscape

Abstract

The publishing industry has undergone significant changes due to advancements in digital technology and the shifting economic landscape. Globalization, digitalization, and increased competition have profoundly impacted the industry. Consequently, agility and foresight are needed to keep pace with these changes and compete with other sectors for people's attention. This study examines the current research on the economic aspects of publishing, aiming to identify current and future trends in academic discussions. VOSviewer software is used to map keyword co-occurrences, aiding in identifying existing trends in the economic facet of publishing. The resulting VOSviewer bibliometric map synthesizes pivotal research themes, providing an illustrative guide to the economic undercurrents of the publishing industry. Key aspects include the shift from traditional to digital platforms, the implications of open access models, the interplay between copyright laws and digital rights management, and the strategic economic considerations of online content dissemination. The shift towards digital mediums has significantly impacted production and distribution costs, consumer pricing models, and revenue generation strategies. Open access is seen as a transformative element, challenging traditional revenue structures and advocating for the democratization of knowledge. However, copyright legislation and digital rights management are crucial to protecting intellectual property while facilitating content accessibility. This research contributes to understanding how economic factors interconnect within the publishing ecosystem, offering valuable insights for publishers, policymakers, and stakeholders navigating this transformative landscape. The study outlines current economic trends and predicts future directions in publishing economics, highlighting how emerging trends could transform the dynamics of information in the digital age.