Political Shifts and Social Dynamics in Eastern Europe: Exploring the Recent Rise of Romania’s Populist Radical Right Movement
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Date
2025
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Abstract
The recent rise of populist political forces in Romania reflects a broader European trend but marks a significant local shift. Our study analyzes the populist phenomenon from both the demand side (i.e., the Romanian electorate’s populist inclinations), and the supply side (examining the characteristics of the political offerings aligning with these inclinations). Using nationally representative survey data (N = 2,714), we estimate Romanians’ populist attitudes by applying a methodological approach that allows for a nuanced categorization. Additionally, our analysis links strong populist attitudes to support for the Alliance for the Union of Romanians (AUR), and we investigate the party’s ideology to assess its alignment with populist radical right characteristics. This study contributes to understanding Romanian populism by analyzing the interplay between societal demand and political supply.
Description
This is an open access article under the CC BY 4.0 license, available at: https://www.journalofcommunication.ro/index.php/journalofcommunication/article/view/822
The authors: Daniel Buti, Dan Sultănescu and Dana C Sultănescu are affiliated with SNSPA, Faculty of Public Administration.
The article is published in the Romanian Journal of Communication and Public Relations, a biannual peer-reviewed open access journal published by the Centre for Public Affairs within the Faculty of Public Administration of the National University of Political Studies and Public Administration.
Keywords
Populism, Romania, Radical right parties, AUR, Easter Europe
Citation
Buti, D., Sultănescu, D., & Sultănescu, D. C. (2026). Political shifts and social dynamics in Eastern Europe: Exploring the recent rise of Romania’s populist radical right movement. Romanian Journal of Communication and Public Relations, 27(3), 7–25. https://doi.org/10.21018/rjcpr.2025.3.822