Faculty of Communication and Public Relations

Permanent URI for this communityhttp://localhost:4000/handle/123456789/2

Browse

Browsing Faculty of Communication and Public Relations by Subject "Artificial Intelligence (AI)"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Branding Romania in the Age of Disruption.Technology as a Soft Power Instrument
    (Editura Accent, 2020) Cheregi, Bianca Florentina; Bârgăoanu, Alina
    "In the age of disruption and in today’s platform society (Van Dijck et al., 2019), communication between nation states is influenced by the development of technology. The nation state is responding to the new communication environment through “techplomacy” and through the use of Artificial Intelligence as a strategic asset in the global tech race. Artificial Intelligence (AI), including the strategies to come up with viable AI, has a big potential for nation branding, being also a competitive advantage for countries worldwide. In this context, the aim of our research is to investigate technology as a soft power (Nye, 2004) instrument for Romania and to analyze how the nation brand is constructed in relation to technology. In doing so, our research revolves around the Artificial Intelligence (AI) Strategy for Romania, presented at the IT&C Summit on May 8, 2019, and 50 news articles, published in the quality press (Adevărul, Gândul, România Liberă) employing mixed methods such as framing analysis (Entman, 1993) and critical discourse analysis (Van Dijk, 1993). The results show that there are four dominant media frames: (1) artificial intelligence, (2) the 5G technology, (3) education and (4) smart city, while both journalists and public actors have an active role in constructing technology as a public issue in Romania."
  • Thumbnail Image
    Item
    The New Age of Development: The Geopolitical Assertion of Eurasia
    (Springer, 2022) Dobrescu, Paul; Durach, Flavia
    This book focuses on current trends in development, arguing that the digital revolution will shape today’s race for global supremacy. The volume explores how the technological race, driven by AI advances, will decisively contribute to shaping a new world order. Every leap in technological advancement changes the rules of the game and initiate new cycles of economic growth. The main argument of the authors is that these changes are particularly intense in Eurasia, the main geopolitical hotspot at the moment. Starting from recent statistical data, the authors underline this new ascent of the Asian continent - a shift that can be best described as a historical change of relay not between two countries, but between two continents. Lastly, the volume discusses the consequences of these shifts in power and influence, by reflecting on the possible new world order to follow. Effectively providing an overview of the challenges that will decisively shape future geopolitical relations, this volume will be of use to researchers and students interested in globalization studies, international relations, geopolitics, and development.