Browsing by Author "Zeru, Florin"

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    Beyond Self-Presentation. An Analysis of the Romanian Governmental Communications on Facebook
    (Babes-Bolyai University, Faculty of Political, Administrative and Communication Sciences, Public Administration Department, 2023) Zeru, Florin; Balaban, Delia Cristina; Bârgăoanu, Alina
    The present study is one of the few studies that examine the social media communication of the Romanian governmental institutions from a systematic perspective accounting for three categories of messages that enhance the goals of pen governance, transparency, participation, and collaboration. Our research contributes to developing the research methodology in the field, given the methodological tool we used based on previous literature on social media communication of public institutions with relevant elements added from political communication. The research focuses on the official Facebook pages of the following Romanian governmental institutions: the Romanian Government, the Ministry of Foreign Affairs, the Ministry of Internal Affairs, the Ministry of National Defense, the Ministry of Transportation and Infrastructure, the Ministry of Education, and the Ministry of Health. Moreover, based on content analysis of N = 2,484 Facebook posts, we examined how different social media content generates differences in citizen engagement. Findings showed that the Romanian governmental institutions we analyzed frequently used Facebook posts. However, we observed significant differences between the institutions regarding message types. Our results align with previous research conducted in other Western countries showing that public institutions mostly used social media for impression management and transparent communication and less for participation and collaboration.
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    The Use of Social Networking Websites in Romanian Public Administration
    (2021) Zeru, Florin
    Social media have proven to be a valuable new environment for communication, in such a measure that even public institutions have adopted them to engage with their various audiences. As of 2012, Romania is part of the international agreement named Partnership for an open government, whose key purposes include increasing transparency, encouraging civic participation in public life, and the use of new technologies in administration. Social media have both the potential and the necessary tools to ensure an increased level of quality interaction between public administration and its users. However, statistics on the use of social networks in Romanian public organizations are scarce. Considering Facebook as the main network having both the capacity and the efficiency needed to increase participation, this study is envisaged to review how social networks have been adopted by Romanian public administration, with a close look at the engagement received from the online interaction with the citizens. We aim to address the currently existing knowledge gap in the field of public communication through social media networks. For this study’s purpose, several Romanian public institution’s Facebook pages will be analyzed, aiming to conclude into a comprehensive image of the level and quality of public engagement with the respective public institutions and the Romanian public administration as a whole. We found out that photo and video were the most frequently used and had the most scores in engagement than other media types. Regarding citizen engagement, the Like button is the most frequent way for citizens to interact with public institutions. Social media provide a space for common communication between public administrations and stakeholders and have the effect of increasing transparency, collaboration and participation if are used properly