Browsing by Author "Wozniak, Jacek"

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Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce
(Entrepreneurship and Sustainability Center, 2021-06-30) Wozniak, Jacek; Zbuchea, Alexandra
Studies show that privacy concerns are an important factor in m-commerce and m-buyers are often not ready to disclose private data to m-shops. An e-questionnaire survey was used to gather opinions in three groups – ca. 160 Poles, ca.160 Ukrainians and ca.130 Romanians, to study decisions of potential consumers concerning disclosure of personal data when downloading paid or free mobile applications in 3 different contexts: downloading an attractive app to their smartphone as a gift, as a promo purchase, or from a well-known brand. The study showed that different kinds of personal data have different fragility levels. The e-mail had the lowest level of concern, postal address a medium level, and ID and credit card numbers the highest. Context was also shown to change the kind of data respondents are willing to exchange for an attractive app. When the measure of internet experience was subjective to the length of internet use, people with higher internet experience were not found to be more unlikely to download an attractive app to their smartphone, if a condition of downloading it was providing personal identification data, in comparison with persons with low internet experience. When internet experience was measured by social norms (living in a country with a higher e-readiness index), persons with higher experience levels were less likely to download apps requiring the provision of personal data. The text ends with recommendations and suggestions for further research.
ICTs and digital risk in purchase transactions
(Military University of Technology, 2020-12-18) Wozniak, Jacek; Gheorghiu, Anda
The phenomenon of digital risk accompanies today's consumers every day, at the execution of every purchase transaction. Today's customers (so-called the Customers 4.0), who use ICTs on a large scale and are very prone to exploiting the potential of ICTs in purchasing processes, are usually aware of the digital risk, but do not give to it a high enough priority. In order to explore the peculiarity of the digital risk and customer use of ICTs, the CATI survey was conducted – on a sample of 320 consumers (from Poland). The research aimed to assess the complexity and importance of digital risk in customers' opinions, and the complexity of the use of ICTs in purchasing processes. The research process involved the statistical methods as follows: factor analysis (i.e. Principal Components Analysis method – PCA), as well as cluster analysis (k-mean method). In the study, three composite indexes were constructed – i.e. the Digital Risk Complexity Index – DRCI, the Digital Risk Importance Index – DRII, as well as the Consumers' Use of ICTs Complexity Index – CUICI. In particular, the study showed that the digital risk complexity is at a moderate level, the digital risk importance is at a moderate level too, as well as the consumers' use of ICTs complexity is at a relatively high level throughout the research sample.