Browsing by Author "Schemer, Christian"

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Can AI-Attributed News Challenge Partisan News Selection? Evidence from a Conjoint Experiment
(SAGE Publications, 2025) Zoizner, Alon; Matthes, Jörg; Corbu, Nicoleta; De Vreese, Claes; Esser, Frank; Koc-Michalska, Karolina; Schemer, Christian; Theocharis, Yannis; Zilinsky, Jan
With artificial intelligence (AI) increasingly shaping newsroom practices, scholars debate how citizens perceive news attributed to algorithms versus human journalists. Yet, little is known about these preferences in today’s polarized media environment, where partisan news consumption has surged. The current study explores this issue by providing a comprehensive and systematic examination of how citizens evaluate AI-attributed news compared to human-based news from like-minded and cross-cutting partisan sources. Using a preregistered conjoint experiment in the United States (N = 2,011) that mimics a high-choice media environment, we find that citizens evaluate AI-attributed news as negatively as cross-cutting news sources, both in terms of attitudes (perceived trustworthiness) and behavior (willingness to read the news story), while strongly preferring like-minded sources. These patterns remain stable across polarizing and non-polarizing issues and persist regardless of citizens’ preexisting attitudes toward AI, political extremity, and media trust. Our findings thus challenge more optimistic views about AI’s potential to facilitate exposure to diverse viewpoints. Moreover, they suggest that increased automation of news production faces both public mistrust and substantial reader resistance, raising concerns about the future viability of AI in journalism.
Perceived prevalence of misinformation fuels worries about COVID-19: a cross-country, multi-method investigation
(Taylor & Francis, 2022) Matthes, Jörg; Corbu, Nicoleta; Jinc, Soyeon; Theocharis, Yannis; Schemer, Christian; Van Aelst, Peter; Strömbäck, Jesper
Data suggests that the majority of citizens in various countries came across ‘fake news’ during the COVID-19 pandemic. We test the relationship between perceived prevalence of misinformation and people’s worries about COVID-19. In Study 1, analyses of a survey across 17 countries indicate a positive association: perceptions of high prevalence of misinformation are correlated with high worries about COVID-19. However, the relationship is weaker in countries with higher levels of case-fatality ratios, and independent from the actual amount of misinformation per country. Study 2 replicates the relationship using experimental data. Furthermore, Study 2 demonstrates the underlying mechanism, that is, perceived prevalence of misinformation fosters the belief that COVID-19 is spiralling out of control, which in turn, increases worries. Our findings suggest that perceived prevalence of misinformation can have significant psychological effects, even though audience members reject the information as being false.
The Relationship Between Political Entertainment Media Use and Political Efficacy: A Comparative Study in 18 Countries
(Oxford University Press, 2024) Schemer, Christian; Stanyer, James; Meltzer, Christine E; Corbu, Nicoleta
Political entertainment programs have gained worldwide popularity, prompting research on their effects. One area of interest has been whether this media programming has an impact upon political efficacy. However, existing literature has only examined the impact of a limited number of programs, has failed to consider the simultaneous influence of different genres, and has focused primarily on the US. To address these limitations, we conducted a comparative survey in 18 democracies in 2022, with a sample size of N = 26,000. The findings revealed that viewers of political talk shows exhibited higher levels of both external and internal political efficacy in most countries. Additionally, frequent exposure to political comedy news or satire was positively related to internal political efficacy in certain countries. Finally, the consumption of fictional political dramas was also linked to political efficacy, but only in a few countries.