Browsing by Author "Osadci Baciu, Ana Maria"

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Beyond the manuscript : unraveling author-publisher dynamics
(Faculty of Management (SNSPA), 2023-12-30) Osadci Baciu, Ana Maria; Zbuchea, Alexandra
In recent years, customer experience and satisfaction have become more critical than ever before. Companies focus on these two elements to retain and acquire customers in a highly competitive environment. The relationship between authors and publishers has always been complex, with dynamics deeply rooted in the social and cultural environment. At the same time, the success of their collaboration significantly impacts the local creative and sociocultural landscape. It is essential to understand the factors that determine author satisfaction and ease of collaboration, both generally and industry-specific, to support the growth and development of the book sector. This paper analyzes the collaborative dynamics between authors and publishers using the Customer Satisfaction (CSAT) and Customer Effort Score (CES) metrics based on a survey of 133 authors from various literary fields and geographic areas in Romania. The research findings provide insight into the key drivers behind authors' satisfaction and ease of collaboration with publishers. Moreover, we suggest practical recommendations from authors to publishers that can improve their collaborative processes, enhancing positive experiences for authors and potentially improving the overall quality of published works. This study's insights shall benefit authors, publishing houses, various organizations operating in the publishing field, policymakers, and regulatory bodies.
Business models in publishing industry : a comparative analysis between Romania and the Republic of Moldova
(Tritonic, 2022) Osadci Baciu, Ana Maria
The book market in Romania and the Republic of Moldova is quite small and in an infant stage compared to the international market (especially when contrasted with mature markets such as Western Europe and the US). In the last decades, however, with the collapse of the communist era, more entrepreneurial initiatives emerged in these markets, growing slowly but steadily. This study focuses on the publishing industry and the successful business models in these countries. Two independent publishing houses, Nemira (from Romania) and ARC (from the Republic of Moldova) are analyzed through the business models canvas strategic management template. The key findings are further discussed to assess the competitive advantages, strategies, and key success factors of the business models used by these already well-established publishing houses. Combining the editorial part with the commercial side, having a well-thought marketing strategy and online presence, as well as strategic partnerships with cultural institutions and economic agents are significant aspects when it comes to the success of an editorial business. Each of the two studied publishing houses is adapted to their environment and deeply understands the market they operate in. As nowadays value is placed on customer experience more than ever, actors in the publishing industry are put in the position to understand their targeted audience and create suitable strategies for the needs they intend to fulfill. The analysis presented in this paper aims to assess what business models differentiate actors in the publishing field in Romania and the Republic of Moldova from the competition and how extra value could be added to this industry.
Communication between publishers and the public : the magnetic effect of social media
(Faculty of Political Sciences (SNSPA), 2023-06-22) Osadci Baciu, Ana Maria; Zbuchea, Alexandra
In the contemporary dynamic and turbulent economic environment being present and up to the minute becomes a necessity for almost any business. Social media is a communication infrastructure that allows and concomitantly sets the rules for information and message dissemination. Just as most organizations nowadays, publishing houses need to establish a strong online presence through posts on social media platforms. As they are both economic and cultural agents, the messages shared by publishers on social networks imply a higher degree of social responsibility and their content is particularly important. The present paper aims to explore how Romanian publishing houses are communicating with their current and potential customers on social platforms. The posts on various social media such as Facebook, Instagram, TikTok, Twitter, etc. from the last two months of 2022 and the first two months of 2023 are investigated through the content analysis research technique. As the book industry is strongly linked to the concept of knowledge, the analysis is performed from the perspective of the Theory of Knowledge Fields. The findings of this study could prove useful to various actors involved in the book industry and other cultural organizations, as it provides insights into cultural promotion via social platforms practices. The subject is topical since book consumption is an essential part of a healthy cultural and social life of a country.
Exploring the impact of digital platforms on publishing : a bibliometric analysis
(Academia de Studii Economice Bucuresti, 2024-08-12) Osadci Baciu, Ana Maria; Zbuchea, Alexandra; Pînzaru, Florina
Platformization is a phenomenon arising from the process of digitalization and affects businesses of all types throughout the world. While platformization closely relates to digital business models, it also influences the traditional models to some extent, concerning the marketing and distribution functions. This paper focuses on the implications of the new media on the generation, dissemination, and reception of content in publishing. Specifically, the study examines the effects and implications of the platformization processes, and the role played by digital ecosystems in the value chain of the publishing business and the structures of the book market. For the current study, the research carries out a network analysis of scholarly literature on the integration of digital platforms in publishing using VOSviewer. It declared to provide an understanding of the field’s conceptual directions, determine key articles, and depict the developmental process of this phenomenon. The paper contributes to the understanding of the primary discourses; the literature review reveals the research gaps and potential development. The contribution of this research shall be useful for both theorists and practitioners in the field. It can help practitioners analyze the current processes in the publishing industry’s transition to digital formats and inform policy decisions. It can also help small and medium companies within creative industries that possess characteristics that are akin to publishing and other businesses clustered within the book market niche category. Given that current trends and potential directions for development and innovation in today’s rapidly developing digital environment are traced and practical recommendations and further research questions are outlined in this study, it helps to get a detailed understanding of how platformization in the context of the publishing industry is addressed in the academic literature.