Browsing by Author "Oprescu, Claudia"

Filter results by typing the first few letters
Now showing 1 - 4 of 4
  • Thumbnail Image
    Item
    ESG in banking : the future of the financial sector
    (Universitatea "Stefan cel Mare" Suceava, 2024-05-30) Marcu, Roxana Mihaela; Oprescu, Claudia
    Environmental, social, and governance (ESG) factors are topics of increasing interest in companies from Romania. Within the banking sector, there is a growing awareness about integrating ESG initiatives into their strategies. The main objective of this study is to help researchers and business community to better understand the ESG knowledge base in banking research. The financial sector plays an important role in driving economic growth and well-being of society. With growing global concerns over climate change and social inequities, the concept of sustainability has emerged as a critical imperative for businesses across all industries, including the banking sector. This research aims to present the significance of sustainability in banking, exploring its dimensions, consumer perspectives and the reasons why financial institutions should embrace sustainable practices.
  • Thumbnail Image
    Item
    Exploring the ESG surge : a systematic review of ESG and CSR dynamics
    (Bucharest University of Economic Studies, Faculty of Management, 2024-05) Oprescu, Claudia; Marcu, Roxana Mihaela
    Corporate Social Responsibility (CSR) has been a focal point in academic research for years, examining its implications on corporate governance, stakeholder relationships, corporate motivation, and financial performance. While CSR traditionally aimed at ethical commercial success and stakeholder engagement, recent shifts, notably accelerated by the COVID-19 pandemic, have led to a waning interest in CSR in favor of Environmental, Social, and Governance (ESG) practices. This transition signals a broader reevaluation of corporate roles and priorities, underscored by the pandemic's disruptions. ESG, with its focus on sustainability and responsible business practices, emerges as a successor to CSR, as evidenced by increasing internet searches and corporate resource allocation towards ESG initiatives. Industry leaders, such as former Unilever CEO Paul Polman, advocate for ESG, asserting its centrality in modern responsible business practices. This article explores the evolving landscape of CSR and ESG, highlighting the conceptual relation between ESG and CSR in the transition towards purpose-oriented business models.
  • Thumbnail Image
    Item
    How Customers Perceive Banks' CSR Initiatives
    (Universitatea "Stefan cel Mare" Suceava, 2022-08-18) Marcu, Roxana Mihaela; Zbuchea, Alexandra; Oprescu, Claudia
    The pandemic context shows signs of stability. During these complicated times for all, banks were extremely vigilant toward the evolution of the sanitary crisis. Banks came up with quick solutions to protect the health of their colleagues and clients. And they have been open to adapting their strategy to the changing data from the field. This paper analyzes the perception of the involvement of Romanian banks in corporate social responsibility during the COVID-19 pandemic. This study reveals that the activity of banks during the pandemic, evaluated positive to some extent, does not significantly impact the level of trust in the banking system. The findings could guide banks from Romania to better communicate their CSR projects and impact on the community. Despite the difficulties brought by the pandemic, it is natural for banks to take a step forward and think about the way they will define their CSR strategy in the future. Altogether, our findings could help the banking system learn to be even more empathetic and understanding towards clients and to be present in the community. During the pandemic, banks have done much to rehabilitate their reputation, impacted by the previous economic crisis.
  • Thumbnail Image
    Item