Browsing by Author "Leovaridis, Cristina"

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Aspects Regarding Virtual Reality as Innovation in Creative Industries
(Romanian Academy Publishing House, 2017) Leovaridis, Cristina; Bahnă, Monica
The paper focuses on innovation generated by using virtual reality in one of the most innovative economic sector, the creative industries, aiming to identify the characteristics and the context of innovation by using virtual reality in this complex domain. As new combinations of knowledge and resources, innovation, regardless of its type, creates possibilities of new innovations, and thus set the framework for continuous development; innovation in services, and especially in cultural-creative industries, became a theme of interest during the last years, because its effects extend beyond this sector and affect activity in the whole economy. From strengthening imaginary reality within gaming and entertainment, to simulate reality for educational or social purposes, virtual reality has proved to be an unrivaled innovation strategy. The paper will include an empirical research based on semi-structured interview guide addressed to some entrepreneurs in three different areas of creative industries (architecture, journalism, advertising) from three different European countries, aiming to identify the internal and external factors that determined the use of virtual reality as an innovative technology, the modalities and consequences of its implementation in these three fields of creative industries.
Caracteristici ale freelancing-ului în industriile creative
(Romanian Academy Publishing House, 2018) Leovaridis, Cristina; Antimiu, Roxana; Cârcu, Laura
The present article sets out to clarify the concept of freelancing, with a focus on the characteristics of freelancing in the creative industries. In the last decades, there has been an evolution from traditional jobs to a much more flexible alternative, namely freelancing. A significant part of this article is devoted to the definition of cultural and creative industries, theories and models representative of them, as well as to the enhancement of the economic and social role of creative industries in Europe and Romania. Another part focuses on freelancing on the labor market. The qualitative empirical research is based on semi-structured interview guide, applied face to face on a group of young freelancers, aged 23 to 32, from the urban area, working in the creative industries sector.
Characteristics of organizational culture and climate inknowledge-intensive organisations
(College of Communication and Public Relations, NUPSPA, 2014) Leovaridis, Cristina; Cismaru, Diana Maria
The article focuses on organizational culture and climate in knowledge-intensive organizations, aiming to identify the specific values and features of climate for each sector.The sample of organizations included organizations from five sectors: higher education, banking and financial, research and development, IT and marketing-advertising. The qualitative design of research included near 80 in-depth interviews with employees and managers. The results showed that climate was based on various characteristics: human relations and friendship in small marketing-advertising agencies and IT companies, competition in large advertising companies. In the research development sector, the climate was based on achieving goals in the private area of the sector ( in higher education as well), while in the public areat of the sector it was based on freedom and creativity. The climate in the banking sector was very different, being based on discipline and obeying rules. From the point of view of the organizational culture, all the interviewed employees of the advertising, IT and banking sector experienced, inside the company, the presence of certain forms of organizational culture. Only half of the interviewees from the higher education sector admit to the presence of an organizational culture in their institution while in the public funded research-development sector, employees reportedly did not experience visible manifestations of any type of organizational culture.
Comportamentul de organizare a evenimentelor familiale
(Romanian Academy, 2013) Predatu, Codruța; Leovaridis, Cristina
The present work aims to identify the main features of the family events’ organizing behavious in Romania, from a comparative perspective between the urban and rural area. The theoretical presentation, from a historical-anthropological point of view, of the role of these events in the life of individuals and the community they are part of, as well as of their way of organization and development, is followed by a secondary analysis of statistical data regarding the current situation of family events in Romania, before, during and after the pandemic, including the effects of the pandemic on the event organization field. Subsequently, the paper focuses on the applied approach, based on a qualitative research carried out through interviews with both event organizers and with people who have been the main actors in family events in the last three years (2020−2023).
Echilibrul dintre muncă, viaţă personală şi educaţie în rândul studenților. O cercetare calitativă
(Romanian Academy Publishing House, 2018) Leovaridis, Cristina; Cârcu, Laura
The present paper approaches work-life-education balance for Romanian students, beginning with reviewing the classical theories about the field of work-life balance in general, continuing with a theoretical information about the lifestyles of Romanian young people at present, then with a secondary analysis of statistical data obtained from national and international research in the field. Subsequently, the paper will focus on a qualitative field research using the interview technique to identify the views of students in five areas of study, on the balance between work, personal life and education; in addition, interviews were conducted with representants of six companies, indicated by respondent students as giving them jobs, to obtain complementary information for the purpose of a more balanced analysis.
Echilibrul muncă-viaţă personală în perioada pandemiei. O comparație între sectoarele IT si publicitate
(2022) Leovaridis, Cristina; Păun, Elena-Gabriela
This paper aims to identify the main features of the work life-balance during the pandemic, comparing between two sectors of the creative industries in Romania, IT and advertising. After a theoretical presentation of the work-life balance, accompanied by an analysis of statistical data on the situation of teleworking, nationally and in Europe, the paper focuses on an applied approach, based on a qualitative research conducted through interviews with employees and managers in the two economic sectors.
ICT Security in European Enterprises. Examples of ICT Security Solutions
(Pro Universitaria Publishing House, 2024) Grafu, Florin Domnel; Leovaridis, Cristina
The present paper aims to provide a statistical overview of the current state of digitization and the use of ICT systems security in European companies, with a focus on the proposed implementation of company data protection meteode. After a secondary analysis of recent statistical data provided by European institutions on the level of digitization, but especially the concern for ICT security in European companies, in which the comparison between Romania and the EU average is highlighted, the article continues with a presentation of some solutions for the technical implementation of cybersecurity in companies. A set of technologies that make it possible to detect cyber threats and attacks related to IT security will be exposed.
Inițiative antreprenoriale în domeniul comerțului electronic de produse specifice industriilor creative
(Romanian Academy Publishing House, 2021) Leovaridis, Cristina; Gheorghe, Mihai Adrian
The present paper intends to identify the main features of Romanian small entreprises entrepreneurs in online commerce of some of the creative industry branches. Also, the main characteristics of their businesses, in their view, and in the view of several experts in the field, are going to be described. E-commerce allowed these firms to break some barriers which were obliterating their development, offering opportunities to enter new markets, and to eliminate some additional unnecessary costs. After a theoretical view and a statistical analysis of Romania`s small firms situation, in an European perspective, and the depiction of some of the concepts in the field (entrepreneurship, small firms, creative industries, online commerce), the paper further focuses on the applicable/ practical side of the domain, based on a qualitative research using several interviews with entrepreneurs and experts in the studied field.
Modalităţi de petrecere a timpului liber pentru tinerii din ţara noastră
(Romanian Academy Publishing House, 2017) Leovaridis, Cristina; Antimiu, Roxana
Articolul de faţă îşi îndreaptă atenţia asupra modalităţilor de petrecere a timpului liber de către tinerii din mediul urban din România. În ultimele decenii a avut loc o trecere de la definirea timpului liber ca o dimensiune temporală situată în exteriorul timpului dedicat activităţii profesionale şi a treburilor gospodăreşti la descrierea timpului liber din perspectiva dezvoltării umane la nivel intelectual şi spiritual. O parte semnificativă a articolului este dedicată clasificării funcţiilor timpului liber, factorilor care influenţează modelarea formelor de petrecere a timpului liber, durata dedicată; modalităţilor de petrecere a timpului liber în cadrul segmentelor vizate printr-o analiză secundară de date statistice. Cercetarea empirică, de tip calitativ, este realizată pe bază de ghiduri de interviu semistructurate, aplicate faţă în faţă, pe de o parte unui lot de tineri români cu vârste cuprinse între 25 şi 35 de ani, din mediul urban, segmentat pe diferite statuturi civile – necăsătoriţi, căsătoriţi, cu copii şi fără copii, iar pe de altă parte unor reprezentanţi ai unor instituţii ce oferă servicii de petrecere a timpului liber. The presents article focuses on the ways in which young people from Romania spend their free time. In the last decades, a transition from the definition of leisure time as a temporal dimension located outside the time devoted to professional activity and household work to the description of free time from the perspective of human development at an intellectual and spiritual level has taken place. A significant part of this paper is devoted to the classification of the functions of leisure time; factors influencing the forms of spare time, dedicated time; and the ways in which the target spends his free time, through a secondary analysis of statistical data. Qualitative empirical research is based on semi-structured interview guides, applied face-to-face on the one hand to a group of young Romanians aged between 25 and 35, from urban areas, segmented on different civil statutes – unmarried, married, with children and without children, and on the other hand, to some representatives of institutions providing leisure time activities.
Vintage – one fashion, two generations. Purchasing and consumption behavior of baby boomers and Z generations
(Tritonic Publishing House, 2020) Leovaridis, Cristina; Ionită, Mădălina Claudia; Popescu, Gabriela
The overall objective of this paper is to identify the purchase and consumption behavior of vintage products of the Baby Boomers and Generation Z generations. Although there is a significant demographic distance between the two generations, they share the same interest – one may call it even passion or hobby – for vintage products. In the case of the Baby Boomers, it is the nostalgia that influences their behavior: they are contemporary with those times, they lived the events, knew the personalities. Generation Z is interested because the old trends have come back, creatively reinterpreted nowadays. The vintage current expresses certain historical trends and periods of the past and gains a growing popularity today. The research is conducted in two directions to obtain the portraits of the Baby Boomers and Generation Z as consumers of vintage products. The first direction explores the opinions of both generations’ members, and the second direction investigates the opinions of the sellers and the owners of vintage products stores about their customers. For this, qualitative research is conducted based on a face-to-face interview, through a semi-structured interview guide. A specific set of questions are addressed to each category of interviewees. The specific objectives of the research highlight the characteristics of purchase and consumption of vintage products for the Baby Boomers and Generation Z (historical periods and favorite trends, the reason for the purchase, the favorite vintage products, etc.). The conclusions link the research results with the main aspects presented in the theoretical framework. The results of the research highlight both the differences as well as the similarities of these two demographic generations in the purchasing and consumption behavior of vintage products. For Baby Boomers, the quality and authenticity of vintage products are essential, being the main reason that influences their purchasing and consumption decisions. In their case, there is a greater feeling of nostalgia for certain periods or trends in the past. Baby Boomers consumers appreciate the value and the value of the products they purchase, especially if they have an emotional charge. Instead, for generation Z, the image is a very important aspect, and vintage products can improve it. They want to differentiate themselves from others, which is a reason that determines the purchase of products belonging to other historical periods.