Browsing by Author "Ion, Amalia Elena"

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An empirical review of public policies on the sector of SMEs in the European Union
(University of Zielona Gora, 2020-06) Grigorescu, Adriana; Ion, Amalia Elena
The paper aims to provide with a close picture of the SME public policies in one of the most prominent capitalist economies of the world, that of the European Union. In order to do this, a qualitative analysis has been undergone, on the basis of the following indicators: access to financial resources for SMEs, regulatory and legal frameworks for SMEs, and public assistance on information and knowledge about markets. Since there is no prior research on the subject, the implications of this paper have impact on the theory, practice and policy making. The results of the content analysis suggest that there is a contemporary structure to the European SBA, with a focus on a persistent business approach, based on the results of scientific research and market studies involving the problems raised by the now compact European SME industry. In the end, it must be acknowledged that the present research is only preliminary, and to better understand the mechanisms behind the European policy, further studies on the subject are necessary. Nevertheless, the paper has managed to point out that public policy in the SME industry represents one of the most important aspects of the EU-28 new economic direction.
Human Capital in Digital Economy: An Empirical Analysis of Central and Eastern European Countries from the European Union
(MDPI, 2021-02) Grigorescu, Adriana; Pelinescu, Elena; Ion, Amalia Elena; Dutcas, Monica Florica
The hypercompetitive global economy of the 21st century is a hub of innovation, technology, talent, skills, speed, efficiency, productivity, and satisfaction. Within this context, the organizations are looking intensely for people with skills and talents that can differentiate themselves in all that noise. The human capital became slowly but surely a mean of efficiency and growth, especially through the premises of digitization, and a key issue of sustainability. The current research is meant to identify and highlight any correlations that might appear between the population's welfare of 11 Central and Eastern European Countries (CEECs) which are members of the European Union (EU), and the components of the digitization trend, including the new human cloud industry, ICT, and the connectivity to the Internet of Things. In order to achieve the needed insights, the multiple regression analysis was employed, and the latter tested the panel models with fixed effects, both from a temporal and country perspective. The results showcased a positive connection between the dependent and independent variables, confirming that the digitization of the economy and the developed human capital will ultimately lead to the increase of population's welfare. Moreover, the findings are consistent with specific insights for each of the 11 CEECs, showing that digitization and the influence of human capital is differentiated across the latter in terms of their overall effect and amplitude. The research is limited by the timeframe and countries included in the study, and it can be furthered by determining the impact of digitization on the economies of the EU28 countries grouped by level of development, and by using other significant indicators for analysis.
Innovation and product management - The direction of the 21st century luxury market
(Sciendo, 2020-07) Grigorescu, Adriana; Ion, Amalia Elena
Today, most of the so-called luxury streets are covered with advertisements and stores of the mass fashion brands. On Champs Elysees, next to Louis Vuitton and Cartier are brands like Zara and Naf-Naf. The implication of such a picture triggers much needed changes in the general strategy of the luxury brands in product management and innovation management. Constructing their whole core marketing and branding strategy on appealing to human emotions and psychology, the luxury market focuses on symbolism, rarity, extraordinariness, and, of course, aesthetics. Nevertheless, trying to opt out for the same textbook management is not an option for these businesses. Stepping up the pace in the innovation sector, starting with technology, and going all the way to the rapidly evolving consumer profile, the 21st century luxury market can truly support a long history by giving back to the community, with strong brand equity and long-term strategic and financial business innovation and product management. The paper represents a theoretical research aiming at identifying the main strategic direction of the luxury market in terms scientifically proved innovation and product management, with the scope of understanding the new trends in management, and the impact of the latter on bettering the market results of the businesses involved under the form of a model. The results of the research are consistent for both the practical and theoretical sphere of the subject, as they underline the extent to which the influence of consumer psychology and brand management affects the innovation process within the luxury goods market. The limitations of the paper are consistent with the lack of primary data, although the results were condensed in a model that could represent the basis for further research on the topic.
Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector
(Springer, 2022-12) Grigorescu, Adriana; Ion, Amalia Elena
There is a constant discussion in the modern society regarding innovation. Everybody talks about the word, the concept, and the strategy behind it. Nonetheless, not too many companies and industries of the economy can proudly mention their use of innovation at operational level. The usage of the innovation concept is mostly linked to the idea of product improvements for commerciality and immediate returns. At the same time, sustainability occupies the second pole position behind innovation as a concept easily identifiable in numerous marketing campaigns, mostly for the beautification of phrases, rather than for business-related purposes. The question that stems here is related to our history as an innovative and sustainable civilization (to some extent), and from the difficulty of finding examples of both concepts in real-world business sectors. The present paper aims at constructing a systematic review of the previous research regarding the concepts of innovation and sustainability from a product management perspective, followed by an application to the case of the luxury apparel sector of the economy. The research could be continued through the usage of primary data, by extending the paper with state-of-the-art luxury business examples.
Synergy Analysis of Knowledge Transfer for the Energy Sector within the Framework of Sustainable Development of the European Countries
(MDPI, 2022-01) Grigorescu, Adriana; Ion, Amalia Elena; Lincaru, Cristina; Pîrciog, Speranța
The target for 2030 of reaching a 32% share of renewable energy in the gross final energy consumption can be achieved by speeding up the transformation pending the implementation of knowledge transfer (KT) policies that foster regional cooperation for the cost-effective development of renewables. The research purpose is the analysis of important factors in the development of the renewable energy sector through knowledge sharing and collaboration across the Member States in a comparable manner. The hypotheses are as follows: Hypothesis 1 (H1) there are synergies between knowledge transfer and economic impact through income and jobs for the renewable energy sector and Hypothesis 2 (H2) the EU countries have different profiles of synergy. The research proposition was established through the employment of a quantitative synergy and trade-offs analysis based on the knowledge transfer indicators and the sustainable development framework. The research method, namely the advanced sustainability analysis (ASA), uses the quantitative assessment tool for the understanding of synergies between two or three dimensions of sustainable development, presuming that the combined effect of the factors is greater than the sum of their individual effects. The current research comprises an evaluation of the renewable energy sector knowledge transfer policy models at the national level for 24 EU countries and four other European states, focusing on the capabilities to create synergies. The results of the study represent a valuable input for the policy makers, allowing for a coherent and sustainable planning and programming of the new electricity market, adopted through the Clean Energy Package, and following a highly dynamic and radically disruptive background, exploiting the 'successful' profiles.