Browsing by Author "Hrib, Bogdan"

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Innovation in the book market retail : preferences among Romanian readers
(Sciendo, 2022-07-12) Săniuță, Adina; Zbuchea, Alexandra; Hrib, Bogdan
Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation. The book market faces new challenges, mainly related to the shifting behaviour of readers. Innovation might be perceived as a path towards differentiation, attaining competitive advantage, and market success. Understanding the preferences of the readers and knowing the retail innovation trends could help all the decision-making actors of the book market adapt better to the dynamics of contemporary society and the business environment. The present paper aims at identifying the preferences of Romanian readers regarding the innovations employed in the book market retail. To gather the data, we applied an online questionnaire to a sample of 486 respondents from Romania. The main conclusion of the study underlines that the consumers are not necessarily sensitive to technological innovation or an innovative format of the stores but are highly sensitive to the atmosphere in the bookstores and to the special offers of the bookstores.
Mapping the bookstore chains' business models : focus on innovation
(Tritonic, 2021) Săniuță, Adina; Hrib, Bogdan; Zbuchea, Alexandra
The Romanian book market is one of the smallest in Europe, but even under these conditions the entrepreneurial field developed in the post-communist period, as well as some business models are worthy to be subjects of academic researches. The scope of this study is to identify the particularities of the Romanian bookstore chains' business models. For achieving the research objectives, a critical analysis based on the business model canvas has been considered. For the present article three Romanian bookstore chains were selected, being relevant entrepreneurial initiatives. For each bookstore chain was developed a business model canvas followed by short discussions and recommendations. After analyzing the business models, the key findings show that in order to stand out and to remain competitive, reassessing regularly the business models is necessary. Adding new components to the unique selling proposition, enhancing the shopping experience, and designing innovative brick and mortar spaces with additional usage (like coffee shops, playgrounds, or working spaces) are important to surviving in the new business field, the digital one.
Preferences for online bookstores among Romanian readers
(University of Suceava, 2022) Hrib, Bogdan; Săniuță, Adina; Zbuchea, Alexandra
In 2020, as Statista published in 2022, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. These numbers are possible thanks to a wide internet access and the digitalization of the retail landscape and the convenience online shopping provides to the customers. The book industry considered a traditional one faces also a considerable digital transformation of the business models and customers benefit as a consequence of a variety of products, lower prices and convenience, as they can buy from all over the country. The present paper is the first of one trilogy that explores the preferences for bookstores among the Romanian readers, namely the preferences for online bookstores. The authors applied an online questionnaire to a non-probabilistic sample of 493 respondents, who had to express their preferences by providing points on a 5-point Likert scale. The main findings of the study reveal that: the cheaper online price is considered, the more respondents evaluate online buying as more convenient. Also the general public tends to present higher levels of pragmatism, browsing books in bookstores and buying them online.As the Romanian book market and in particular the bookstore businesses are barely studied, this paper is worthy for both academic and business environments.