FAP - Environmental Sciences/Studies & Sustenability

Permanent URI for this collectionhttp://localhost:4000/handle/123456789/34

Browse

Browsing FAP - Environmental Sciences/Studies & Sustenability by Author "Binsaeed, Rima H."

Filter results by typing the first few letters
Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Customer Engagement and Customer Relationship Management Capabilities' Effects on Innovation Performance and Customer Distrust's Moderating Role
    (MDPI, 2023-06) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Chițescu, Răzvan Ion; Nassani, Abdelmohsen A.; Samoilă, Alina
    This research aims to investigate how customer relationship management capabilities (CRMCs) improve customer engagement and innovation performance. Customer engagement is also tested as a mediator between CRM capabilities and innovation performance. Furthermore, the distrust moderating role was studied towards the relationship between CRMCs and customer engagement. Data were collected from 491 owner/managers of SMEs working in Saudi Arabia. The findings revealed that CRMCs positively predict customer engagement and innovation performance. Customer engagement directly affects innovation performance and acts as a mediator as well. In addition, the findings proved that distrust moderates on the link between CRMCs and customer engagement. This research adds to the marketing management theory and practices and highlighted the role of CRMCs in achieving innovation performance. It explored, considering the data base collected from SME owners and managers, the mechanism of innovation performance achievement through CRMCs and customer engagement. CRMC improvements allow businesses to have sustainable development and a better integration in the market.
  • Thumbnail Image
    Item
    Harnessing Big Data Analytics to Accelerate Innovation: An Empirical Study on Sport-Based Entrepreneurs
    (MDPI, 2023-07) Binsaeed, Rima H.; Grigorescu, Adriana; Yousaf, Zahid; Radu, Florin; Nassani, Abdelmohsen A.; Tăbîrcă, Alina Iuliana
    The emergence of advanced technologies brings various opportunities for all kinds of business organizations. This topic was selected for research and discussion to figure out the possible impacts of using the ever-increasing development of digitalization, big data analytic capabilities (BDACs) and innovation in the field of sport-based entrepreneurship, which is the main pillar for the economic wellbeing, development and growth of sport activities. This study highlights the function of the BDAC of entrepreneurs in the acceleration of their readiness and innovation activities. Beyond the direct association of BDAC with an entrepreneur's readiness and innovation performance (IP), we also tested the mediation of entrepreneurial readiness between the BDAC and IP of sport-based entrepreneurs. Moreover, the moderation of entrepreneurial orientation (EO) was also considered for the readiness and IP link. In this study, data were collected from 562 sport-based entrepreneurs. Online questionnaires were used for data collection, and various statistical techniques, including correlation, regression and structural equation modeling (AMOS 7.0), were applied for the analyses of the collected data. The outcomes of this study disclosed that BDAC and entrepreneur readiness positively predicted the IP. The results revealed that entrepreneurial readiness mediated between BDAC and IP. The findings suggested that sport-based entrepreneurs should enhance their BDAC for the execution of sport-related innovative activities. In spite of its valuable findings and suggestions, the current study is subject to some limitations. Firstly, this study is limited to sport-based entrepreneurs only. Secondly, AIT theory was used here, so for future considerations, other pillars of the economy such as the manufacturing sector should also be considered and the many other theories available should be employed.
  • Thumbnail Image
    Item
    Knowledge Sharing and the Moderating Role of Digital Innovation on Employees Innovative Work Behavior
    (MDPI, 2023-07) Binsaeed, Rima H.; Yousaf, Zahid; Grigorescu, Adriana; Trandafir, Raluca Andreea; Nassani, Abdelmohsen A.
    This study aims to give an econometric analysis of the energy sector employee's innovative work behavior (IWB) with the mediation function of knowledge sharing (KS) and is mainly focused on how Network Capability (NC) plays a significant role in promoting the performance of knowledge sharing in the energy sector, which guides toward IWB. Current research also investigates the role of digital innovation (DI) in moderating the linkage between NC and IWB. For data collection, the quantitative method and 578 questionnaires were used. To test the study hypothesis, a structural equation model and bootstrapping are used. The findings prove that NC has a positive impact on IWB. Furthermore, it has been established that KS acts as a mediator in establishing the connection between network capacity NC and IWB. The results of the moderation role confirm that Digital Innovation in the energy sector strengthens the relationship between NC and IWB. By examining the potential mediating function of the KS in the NC-IWB links, this project expands the body of previous data. Current research further contributes to the better perception of NC, KS, digital innovation, and innovative work behavior in the energy sector.