FSP - Sociology

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Browsing FSP - Sociology by Author "Stancea, Andreea"

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    Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis
    (College of Communication and Public Relations of the National University of Political Studies and Public Administration, 2025) Stancea, Andreea; Călin, Iulia; Ciocîrlan, Cecilia
    This article explores the influence of memes on political discourse and public opinion during the 2019 Romanian presidential elections. Focusing on memes related to candidates Klaus Iohannis and Viorica D & atilde;ncil & atilde;, the article highlights the dual role of memes: as entertainment and as tools for framing political narratives in a biased manner. Employing content analysis, the article offers a view over the types of memes that emerged during the 2019 Romanian presidential elections, emphasizing the representation of the two front-runner candidates: Klaus Iohannis and Viorica D & atilde;ncil & atilde;. Generally, memes of both candidates were negative in tone with Iohannis more likely to be framed in terms of his funny and humorous situations and D & atilde;ncil & atilde; in terms of her low intellectual qualities. The article calls for further exploration into the strategic use of memes in politics, aiming to grasp their impact on shaping public perceptions and narratives in the upcoming 2024 elections.