Treapăt, Laurențiu Mihai2024-11-262024-11-262015-10-15Treapăt, L.-M. (2015). Soluții de consolidare a brandului corporativ prin managementul riscurilor. Tritonic.978-606-749-061-9https://debdfdsi.snspa.ro/handle/123456789/979The copyright belongs to Tritonic Publishing House, the title is available for consultation at the SNSPA Library.The content of the book brings to the reader a series of advantages that cannot go unnoticed. There is a balance of information resources, determined by the treatment over the 6 chapters included of the positive relationship between the correct management of risks in corporations and the quality of the brand. The conclusion argues that a skilful risk management in a company induces a positive driving effect on its brand.otherBrandRisk managementCorporationsBook