Pătruți, Petra2024-09-252024-09-252021Patruti, P. (2021). Brand management. Impactul pandemiei de COVID-19 și evoluție post-pandemie. In F. Pînzaru & A. Zbuchea (Eds.), După COVID-19: provocări de management între digitalizare, sustenabilitate și reziliență (pp. 131-152), Tritonic.978-606-749-571-3https://levelup.facultateademanagement.ro/wp-content/uploads/2021/12/Brand-management.-Impactul-pandemiei-de-COVID-19-si-evolutie-post-pandemie.pdfhttp://localhost:4000/handle/123456789/117This is an open access book chapter available at: https://levelup.facultateademanagement.ro/2021/12/15/dupa-covid-19-provocari-de-management-intre-digitalizare-sustenabilitate-si-rezilienta/ Volume published within the project "Academic Advance: Development of the Interdisciplinary Research Capacity of Excellence of SNSPA in the Field of Management CNFIS-FDI-2021-0321".otherBrandChange managementCOVID-19Book chapter