Leovaridis, CristinaPăun, Elena-Gabriela2024-10-252024-10-252022Leovaridis, C. & Păun, E.-G. (2022). Echilibrul muncă-viaţă personală în perioada pandemiei. O comparație între sectoarele IT si publicitate. Revista Română de Sociologie. 33 (1-2), (23-51). https://www.revistadesociologie.ro/sites/default/files/03-cristina_1.pdfhttps://www.revistadesociologie.ro/content/nr-1-22022-2https://debdfdsi.snspa.ro/handle/123456789/438This is an open access article under the CC-BY 4.0 license, available at: https://www.revistadesociologie.ro/sites/default/files/03-cristina_1.pdf The article is published in Revista Română de Sociologie.This paper aims to identify the main features of the work life-balance during the pandemic, comparing between two sectors of the creative industries in Romania, IT and advertising. After a theoretical presentation of the work-life balance, accompanied by an analysis of statistical data on the situation of teleworking, nationally and in Europe, the paper focuses on an applied approach, based on a qualitative research conducted through interviews with employees and managers in the two economic sectors.otherPandemicAdvertisingInformation technologyWork-life balanceArticle